Experience

Noise PR Firm

• Lebanon
• Public Relations and Communications Services
• 1 - 100 Employee

• Founder & CEO

  • Jan 2013 - Present

  Mtayleb, Metn - Lebanon NOISE is a leading Lebanese independent PR Firm specialized in Public Relations, Media Relations, and Events Management. The company also offers services in the fields of public affairs, lobbying, political consultancy, crisis communications, content management, copywriting, editorial services, media monitoring, media relations and visibility, reputation management. The Firm led endless operations in Lebanon and abroad and covered accounts in numerous countries such as France, Russia… Show more NOISE is a leading Lebanese independent PR Firm specialized in Public Relations, Media Relations, and Events Management. The company also offers services in the fields of public affairs, lobbying, political consultancy, crisis communications, content management, copywriting, editorial services, media monitoring, media relations and visibility, reputation management. The Firm led endless operations in Lebanon and abroad and covered accounts in numerous countries such as France, Russia, Switzerland, Egypt, GCC countries (mainly KSA, UAE, Qatar, and Bahrein), Turkey, China, and Cyprus. Account Head | Business Developer | Strategic Copywriter & Content Manager | Strategic PR Consultant & Planner | Senior Media Relations Consultant | Senior Crisis Management Expert | Lobbying, Political Affairs, Public Affairs, and Corporate Affairs Senior Expert. PR delivery for a portfolio of approx. 60 leading Lebanese and regional corporate accounts, including top-notch energy, defense, political, governmental, non-governmental, F&B, educational, diplomatic, and corporate actors. Services to some of the most prominent clients in Lebanon and the world such as YouTube, Microsoft, Cigna, Global Blue, Careem, Karpowership, Standard Chartered, BWSC, MAN, Bacardi Group, Red Bull, Rotary Club, the City of Beirut, APIC, etc. Design, conception & management of high-scale events including the Lebanese Ministry of Foreign Affairs and Emigrants Diaspora Energy Conferences (6 years in a row) ; Artist Joumana Haswany paintings exhibitions in Lebanon & France ; All for Education 1st Lebanese national conference on education held under the patronage and effective presence of Lebanese PM ; Beirut Ministerial Conference on the European Neighbourhood Policy Review ; 1st First Russian Film Festival in Beirut & Press conference at the Russian Ministry of Foreign Affairs ; Organization of the Arab States Economic Summit in Beirut ; Organization of the Rotary Presidential Peace building Conference, etc. Show less



Clémentine SAL

• Lebanon
• Advertising Services
• 1 - 100 Employee

• Co-Founder, Partner & Managing Director

  • Sep 2009 - Present

  Matn District, Mount Lebanon, Lebanon Clémentine is a leading Lebanese independent Advertising Agency covering the main fields of corporate and marketing communications: ad creation and strategy, creative services, brand design and identity, graphic design, media planning and engineering, production (TV Commercials, Radio Spots and Print), online and social media communications, etc. The agency also offers consultancy, creative services, and strategic planning in the field of political communication. Clémentine counts in… Show more Clémentine is a leading Lebanese independent Advertising Agency covering the main fields of corporate and marketing communications: ad creation and strategy, creative services, brand design and identity, graphic design, media planning and engineering, production (TV Commercials, Radio Spots and Print), online and social media communications, etc. The agency also offers consultancy, creative services, and strategic planning in the field of political communication. Clémentine counts in its portfolio innumerable creations and campaigns and serviced clients of all types and sizes in Lebanon, and many countries including France, the US, Egypt, Palestine, UAE, Oman, Iraq, and others. Co-Founder, Partner, and Managing Director. Agency Account Head | Account Director | Business Developer | Strategic Branding and Communication Senior Planner | Media Planning Senior Expert | Financial Management | HR | Administrative and Legal Affairs - Management and successful delivery for a portfolio of more than 100 leading Lebanese and regional accounts including commercial brands, SMEs, political parties, governmental bodies, ministries, military, political cabinets, NGOs, retailers, financial institutions, universities, real estate, arts, and media entities. - Delivery of dozens of marketing communications consultancy missions in various fields - Supervision, production, and effective delivery of more than 300 TV Commercials - Effective management and leading of more than 400 national ATL Advertising Campaigns - Multiple Million-dollars historical media buying operations. Show less



TBS Education

• France
• Higher Education
• 300 - 400 Employee

• Researcher and Doctoral Candidate

  • Jan 2021 - Present

  Toulouse, France Started in January 2021 the Doctorate in Business Administration (DBA) program at Toulouse Business School France (TBS) France. The research thesis is tackling the topic "Political marketing communications and the change in the perceived image of actors in turbulent democracies."



Komguru

• France
• Advertising Services
• 1 - 100 Employee

• Co-Founder, Partner, and Board Member

  • Jan 2021 - Present

  Paris, Île-de-France, France Komguru Paris is a French 360 degrees communication agency, offering a full range of services including brands’ identities, advertising creation and strategy, media planning, digital and social communications, inbound marketing, content production, PR, media and influencers’ relations, lobbying, crisis communication, strategic communication to accompany development in France and abroad, events management, partnerships and sponsorings. Komguru serves companies of all sizes and fields… Show more Komguru Paris is a French 360 degrees communication agency, offering a full range of services including brands’ identities, advertising creation and strategy, media planning, digital and social communications, inbound marketing, content production, PR, media and influencers’ relations, lobbying, crisis communication, strategic communication to accompany development in France and abroad, events management, partnerships and sponsorings. Komguru serves companies of all sizes and fields, institutions, professional organizations, public entities, territorial collectivities, associations, foundations, and NGOs with a high-level and tailor-made services adapted for each problematic. Komguru represents the ideal partner for entities willing to manage their communications efficiently and to support their international development. With an international culture, the agency thinks and writes in French, English, Arabic, Spanish, and Chinese. Show less



DEEPS Energy & Petroleum Services

• Chairman & CEO

  • Apr 2018 - Present

  Beirut District, Lebanon DEEPS is a specialized oil and gas services company serving international companies that will be operating offshore the Lebanese coasts with an integrated package of services including consultancy and study services, air-land-sea transport support, logistics and storage support, HSE and labour management, representation services, supply chain and import services. The firm possesses a massive know-how in the field thanks to partners including top-notch international veterans in the field of oil… Show more DEEPS is a specialized oil and gas services company serving international companies that will be operating offshore the Lebanese coasts with an integrated package of services including consultancy and study services, air-land-sea transport support, logistics and storage support, HSE and labour management, representation services, supply chain and import services. The firm possesses a massive know-how in the field thanks to partners including top-notch international veterans in the field of oil and gas.  Show less



Holy Spirit University of Kaslik - USEK

• Lebanon
• Higher Education
• 300 - 400 Employee

• Marketing Instructor - School of Business

  • Sep 2012 - Present

  Kaslik, Lebanon Marketing Instructor, delivering the following 5 courses: • “Advertising Communication” delivered to BBA students. • “Advertising Media Planning” delivered to BA in Marketing students. • “Brands Strategies and Communication” delivered to MBA (Marketing Focus) Students. • “Fundamentals of Digital Media Planning” & “Digital Brands Strategies and Communication” delivered to students of EMBA / MS Digital Management in collaboration with ESSCA Business School (France)



Dubai Business Internship Program

• Marketing Lecturer

  • Sep 2015 - Sep 2015

  Dubai, UAE Marketing Lecturer, delivering the Course “Introduction to Marketing, Marcom, and Branding". Run under the patronage of HH Sheikh Mohammed Bin Rashid Al Maktoum, the program intends to train outstanding graduates from all over the world, and to develop future business leaders. The course starts with an introduction to basic marketing management concepts to understand what marketing is, how it works, and how the key decisions in marketing are made, in addition to what the elements… Show more Marketing Lecturer, delivering the Course “Introduction to Marketing, Marcom, and Branding". Run under the patronage of HH Sheikh Mohammed Bin Rashid Al Maktoum, the program intends to train outstanding graduates from all over the world, and to develop future business leaders. The course starts with an introduction to basic marketing management concepts to understand what marketing is, how it works, and how the key decisions in marketing are made, in addition to what the elements essentials to making a consumer-centric marketing plan in today‟s world are. This introduction sets the stage for a deeper dive into the world of marketing communication and branding that are the focus of the rest of the course. Through concrete corporate examples, real-life UAE brands based exercises, and videos, the course provides an understanding of the fundamentals of creating, growing and revitalizing brands in any industry, using the techniques of leading companies in successful branding strategies. Learning objectives - Understand the basic marketing concepts and decision making tools. - Explain the basic Advertising principles, functioning modes, and processes - Understand through examples why advertising is important for building successful brands, and how companies strategically use it in this regard. - Describe the functions of brands and their identity components. - Identify the key elements of brand portfolio management and how to adjust branding strategies, over time and across geographic boundaries, to maximize brand equity. Show less



ESA BUSINESS SCHOOL

• Lebanon
• Education Management
• 1 - 100 Employee

• Head of Communications and PR

  • Mar 2003 - Sep 2009

  Beirut, Lebanon - Architecture and total management of all events - Creation and production of all BTL communication tools - Conception, development, and follow-up of all ATL advertising campaigns - Follow-up of accounts and relations with the communication agencies - In-charge of internal communications - Responsible of digital communications - PR Manager - Press Attaché: personalized relational follow-up with journalists and media representatives - Responsible of cultural events &… Show more - Architecture and total management of all events - Creation and production of all BTL communication tools - Conception, development, and follow-up of all ATL advertising campaigns - Follow-up of accounts and relations with the communication agencies - In-charge of internal communications - Responsible of digital communications - PR Manager - Press Attaché: personalized relational follow-up with journalists and media representatives - Responsible of cultural events & artistic patronage and sponsoring MAIN ACHIEVEMENTS - Conception and implementation of total communication operation ‘10 ans d’ESA’ A 500K USD approx. budget operation celebrating the School tenth anniversary - Creation, implementation and monitoring of a 15 days artistic festival “LESARTS en liberté” A 250K USD budget arts festival including poetry readings, live concerts, opera representations, conferences, etc. - Production of more than 20 institutional and tactical brochures - Production of a 22 minute corporate film - Creation of more than 5 corporate websites - Production of a large assortment of promotional and BTL advertising material - Launching of more than 15 ATL advertising campaigns - 500 press articles of coverage per year - Complete and successful organization of more than 100 global events over 7 years such as: press conferences attended and covered by all Lebanese press and TV | Advertising colloquium attended by French publicity Star Jacques Séguéla | 1st colloquium of the Mediterranean Network of Schools of Management attended by researchers representing all Mediterranean basin countries | Launching in Beirut of the Marketing Best-seller Mercator | Visio-Conference of Mr. Carlos Ghosn transmitted from Paris in partnership with Nissan | Paintings Exhibitions of French artist Jean – Marc Dallanegra | Round table “Art & Management” in the presence of the Paris National Opera Manager | Launching of the Islamic Finance Qualification in Beirut, Manama, and London... Show less



Entreprendre & Diriger, Management Review

• Publication Director

  • 2006 - Aug 2009

  Beirut, Lebanon "Entreprendre et Diriger" is a bilingual Management Review, in English and French, addressed to Business Leaders and Managers in Lebanon, the Levant and the GCC. It is published by ESA Business School Beirut four times a year and offers to readers an excellent assortment of management articles written by prominent french and european business editors. The publication regroups a selection of top-notch business writers, as well as a reading committee including professors from prominent European… Show more "Entreprendre et Diriger" is a bilingual Management Review, in English and French, addressed to Business Leaders and Managers in Lebanon, the Levant and the GCC. It is published by ESA Business School Beirut four times a year and offers to readers an excellent assortment of management articles written by prominent french and european business editors. The publication regroups a selection of top-notch business writers, as well as a reading committee including professors from prominent European Schools of Business and Universities such as ESCP Europe, HEC Paris, HEC Geneva, Venice University, Toronto University, and Lyon II University. Show less



ESA GULF - Graduate School of Management with Arabian Gulf University

• Communication Director (reporting to a management committee representing France & Bahrain)

  • Jun 2006 - Sep 2007

  Manama, Kingdom of Bahrain • Conception and management of the School inauguration event in Manama – Bahrain Attended by personal representatives of French President Jacques Chirac and King of Bahrain • Production of a full assortment of BTL promotional material • Creation of the School’s website • Successful introduction of Fine Arts into Environment Communication



Lebanese Army - Central Command, Lebanese Ministry of Defence

• Lieutenant

  • Jan 2002 - Jan 2003

  Yarzeh - Lebanon - 3 months-training at the Lebanese Army School of War with intensive trainings in Strategy, War Tactics, Leadership and Psychology of Command - 4 months-service at the Lebanese Army Staff for Operations – Army Headquarters / Liaison Officer between Central Command and Military Intelligence Services - 5 months-service at the Directorate General of Administration – Lebanese Ministry of National Defense as Leader of a team of auditors controlling all armed forces contracts, expenses and… Show more - 3 months-training at the Lebanese Army School of War with intensive trainings in Strategy, War Tactics, Leadership and Psychology of Command - 4 months-service at the Lebanese Army Staff for Operations – Army Headquarters / Liaison Officer between Central Command and Military Intelligence Services - 5 months-service at the Directorate General of Administration – Lebanese Ministry of National Defense as Leader of a team of auditors controlling all armed forces contracts, expenses and revenues. Show less



Banque Saradar

• Trainee - Private Banking Department

  • Nov 2001 - Dec 2001

  Beirut, Lebanon At the time of the training accomplishment, "Banque Saradar" was still an independent and family-run entity. It used to be Lebanon #1 Bank in terms of Private Banking. Today, the bank is part of the Audi Saradar Group. The two-months training, accomplished at the closure of the Ecole Supérieure des Affaires (ESA) MBA program, were entirely made at the bank dealing room and private banking departments. Activities included: - Daily financial transactions on the Beirut Stock Exchange : FX… Show more At the time of the training accomplishment, "Banque Saradar" was still an independent and family-run entity. It used to be Lebanon #1 Bank in terms of Private Banking. Today, the bank is part of the Audi Saradar Group. The two-months training, accomplished at the closure of the Ecole Supérieure des Affaires (ESA) MBA program, were entirely made at the bank dealing room and private banking departments. Activities included: - Daily financial transactions on the Beirut Stock Exchange : FX, Trading and Hedging. - Investments on US and EU financial markets including Stocks, Bonds, Options and Futures. - Wealth Management and Investment Advice: Structured Products, Trust Operations. Show less



Liban Béton SAL

• Group Treasury Manager

  • 1998 - 2001

  Beirut, Lebanon Country market leader in ready-mix concrete during the Lebanese real estate and country construction economic boom in the late 1990s. - Responsible of the daily treasury management operations of the group - Responsible of the company’s bank relations and negotiations of financial conditions - Follow-up of miscellaneous accounts recovery - Financial communication with the auditors, jurists, and shareholders - Financial and strategic analysis of all expansion projects mainly in… Show more Country market leader in ready-mix concrete during the Lebanese real estate and country construction economic boom in the late 1990s. - Responsible of the daily treasury management operations of the group - Responsible of the company’s bank relations and negotiations of financial conditions - Follow-up of miscellaneous accounts recovery - Financial communication with the auditors, jurists, and shareholders - Financial and strategic analysis of all expansion projects mainly in the Arabic Gulf region. Show less



Byblos Bank Group

• Lebanon
• Banking
• 700 & Above Employee

• Trainee

  • Aug 1998 - Sep 1998

  Beirut, Lebanon A one-month training at Byblos Bank Beirut (Ashrafieh - Sassine Agency), in the framework of the BA in Finance, focusing mainly on corporate banking operations.