Experience

TPA Digital

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Business Development Director

  • Sep 2022 - Present

  TPA Digital (formerly known as The Programmatic Advisory) is a specialist digital advertising consultancy that empowers advertisers through specialist and impartial advice.We have a non-conflicted commercial model which means we can provide impartial, objective advice to ensure we are a specialist & trusted partner to our client's marketing teams at all times.TPA started in September 2016 and is based in London and New York servicing many of the world's leading advertisers. TPA Digital (formerly known as The Programmatic Advisory) is a specialist digital advertising consultancy that empowers advertisers through specialist and impartial advice.We have a non-conflicted commercial model which means we can provide impartial, objective advice to ensure we are a specialist & trusted partner to our client's marketing teams at all times.TPA started in September 2016 and is based in London and New York servicing many of the world's leading advertisers.



Dataseat

• United Kingdom
• Software Development
• 1 - 100 Employee

• Business Development Director

  • Apr 2022 - Sep 2022

  Dataseat is an in-house DSP that helps top-tier app-based companies in their UA efforts by using contextual data, rather than through fading behavioural targeting techniques. My role is to get the conversation going with senior app marketers, and explore how Dataseat can help them to earn as many new users as they can through programmatic campaigns. Dataseat is an in-house DSP that helps top-tier app-based companies in their UA efforts by using contextual data, rather than through fading behavioural targeting techniques. My role is to get the conversation going with senior app marketers, and explore how Dataseat can help them to earn as many new users as they can through programmatic campaigns.



Making Science - Nara Media

• New Business Consultant

  • Nov 2021 - Apr 2022

• Head Of Marketing

  • Nov 2019 - Nov 2021



LOCAL PLANET DIGITAL

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• New Business Consultant

  • Oct 2021 - Apr 2022



Infectious Media

• Senior Marketing Manager

  • Oct 2018 - Nov 2019

• Marketing Manager

  • Nov 2016 - Sep 2018

  Infectious Media is an international programmatic agency that partners with global brands to deliver strategic media buying. Created alongside the first ad-exchange, it has developed specialist teams and technology that exist solely to make programmatic work for advertisers. Done right, programmatic is not merely a media buying tactic, it can guide all levels of a brand’s advertising. At the heart of what the agency does is Impression Desk, its programmatic agency operating system. This provides the flexibility and customisation advertisers need for data-driven advertising, something not possible with the off-the-shelf technologies. It uses this to deliver measurable advertising that has a real impact on business outcomes.

• Marketing Executive

  • Oct 2015 - Nov 2016

  Infectious Media is an international programmatic agency that partners with global brands to deliver strategic media buying. Created alongside the first ad-exchange, it has developed specialist teams and technology that exist solely to make programmatic work for advertisers. Done right, programmatic is not merely a media buying tactic, it can guide all levels of a brand’s advertising. At the heart of what the agency does is Impression Desk, its programmatic agency operating system. This provides the flexibility and customisation advertisers need for data-driven advertising, something not possible with the off-the-shelf technologies. It uses this to deliver measurable advertising that has a real impact on business outcomes.



The Mews

• Media Production
• 1 - 100 Employee

• Marketing Lead

  • Jan 2017 - Dec 2017

  I head up the UK and US marketing for a small high-end fashion business on a part-time basis. I have full budgetary and strategic responsibility of the company's marketing activity. There are a number of accomplishments I am proud of in my time at The Mews:1. Setting up a comprehensive automation program that automates many of the wider operational processes in the company, as well as driving an on-going affiliate marketing campaign, gaining consistent customer feedback to improve our services, and earning positive customer reviews. 2. Managing and implementing a full, SEO-led redesign of the suite of websites owned by The Mews. To complement this, I developed the company's first content strategy (of which I am in the early stages of executing). 3. Being responsible for The Mews' outbound marketing strategy including PR, events, paid search and other paid media. I also thoroughly enjoy researching and advising the co-founders on other business matters, such as HR and exploring potential franchising opportunities.



Freelance

• Egypt
• Human Resources
• 1 - 100 Employee

• Freelance Web Designer / Developer

  • Aug 2014 - Jan 2017

  Design and develop websites for numerous small businesses. Help to develop content and SEO strategy and implementation with great success. Design and develop websites for numerous small businesses. Help to develop content and SEO strategy and implementation with great success.



Captive Media Ltd.

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Marketing Executive

  • Mar 2013 - Oct 2015

  Captive Media are a digital out-of-home media owner that offers brands the opportunity for a moment of real interaction with millennial men.I have been responsible for traditional & digital B2B marketing activity, implementing both outbound & inbound marketing techniques at this tech start-up. Captive Media are a digital out-of-home media owner that offers brands the opportunity for a moment of real interaction with millennial men.I have been responsible for traditional & digital B2B marketing activity, implementing both outbound & inbound marketing techniques at this tech start-up.