Marketing Segment Manager

• Jun 2021 - Present

Marketing Manager

• Oct 2018 - Jul 2020

- Planned, directed and coordinated all marketing efforts, including trade shows, social media, website management, email marketing, marketing collateral and marketing budget- Piloted customer success program and department including, development of role, acting as role to prove value and finally creating a successful pilot that resulted in hiring of both a U.S. and India customer success team- Worked closely with ownership and sales team to understand and develop meaningful and impactful marketing initiatives- Conducted presentations with c-level executives and Sr. Management - Combined customer analytics and interviews in order to gain a full perspective on brand identity, essence and core values Show less

Marketing Data Analyst

• Nov 2017 - Jul 2020

Analyzed large data sets using excel including 20,000 users, 70,000 coursecompletions and translated data into the following actionable insights:○ Segmented users into categories then conducted interviews tounderstand value proposition for each category○ Created customer case studies○ Gathered user testimonials and leveraged them across differentmarketing channels○ Clearly defined our markets, buyer personas and value propositionsfor each market and personaAnalyzed all financials, customers contract value, contract length andrenewals to glean actionable insights and strategies on the following:○ Developed marketing strategy demonstrating the ROI for thecustomer, resulting in customer retention increasing 15%○ Proposed the creation of a whole new customer success department(company later approved and I piloted new department)Conducted market research and competitor analysis in order to be the go-tosource for company product information, market trends, competitivedifferentiation and customer references Show less

Founder/ President

• Dec 2012 - Jan 2019

The Lorain County Nightmares is a minor league football team located in Lorain County, Ohio. Our mission is to give young men opportunities to play football again while giving back to our community. This currently is our 6th year in existence and the program has been featured in over 75+ articles in newspapers (The Chronicle Telegram, The Morning Journal, etc.) and has also been featured on Fox sports network-Ohio. As the founder I am in charge of raising funds for uniforms, equipment and stadium cost. I also do the marketing for the Nightmares which includes video promotions, graphic artwork promotions and even operate a printing press to make promotional gear. In our first season we went 13 and 1 and brought in an average attendance of 1,000 fans. We continue to build a foundation for a successful Non-profit organization that gives back to the people & businesses in our community ● Developed a strategic marketing plan to introduce community to team using social media, TV exposure (Fox Sports Ohio) and PPC ads (averaged over 1,000 fans in attendance & over 7,000 likes on our Facebook page) ● Analyzed demographics and other analytics to build profile of target market then utilized this information to run paid advertisements with measurable results ● Recruited over 120 volunteers to join organization ● Fund-raised over $100,000+ over 6 years ● Recruited over 450 players from colleges and high schools to join team ● Designed and created creative content including logos and all multimedia content ● Managed game day experiences for players and fans ● Built partnerships with local businesses to gain sponsors ● Facilitated community service opportunities along with giving financial support to organizations such as Big Brother Big Sister & local APL(Animal Protection League) Show less

Insurance Agent & Agency Owner

• Jul 2014 - Jun 2017

● Create and execute strategic marketing initiatives to drive customer engagement and sales (i.e. social media advertising, PPC, direct mail campaigns, creative presentations, event/tradeshow planning and client referral programs) ● Optimize and maintain operations to meet and exceed personal/business goals ● Track and analyze agency P&L statements to understand what markets to invest in and what not to ● Analyze product line to create compelling individualized proposals and recommendations that drive growth with current and prospective clients ● Specialize in content management - Perform ongoing customer/market research and demographic profiling to identify and create content drives engagement ● Collaborate with cross functional departments to create and tailor packages for consumers ●Constantly learning new trends in marketing to better my marketing program ●Accountable to meet quarterly sales goals ●Manage multiple marketing systems to recruit and retain clients Show less

Executive Team Lead - Logistics

• Apr 2013 - Jun 2014

● Led 3 team managers and 55+ team members in all aspects of freight processing from the trailer to the sales floor ● Oversaw planogram team in charge of building and setting up displays to predetermined specifications ● Monitored and improved logistics process by reviewing weekly reports and implementing measures to combat inefficiencies in process ● Provided ongoing staff training and development to team members including meaningful coaching and recognition ● Managed store daily payroll ● Collaborated with inventory control and corporate to identify best-selling categories and appropriately adjust freight amounts held in store ● Managed human resources functions by selecting, interviewing and training prospective team members Show less

Corporate Trainer

• Jun 2012 - Apr 2013

● Consulted with potential customers in a face to face sales presentations to grow business sales ● Lead and trained team of 3-6 individuals in the field ● Continuously awarded incentives for reaching sales goals ● Conducted interviews and participated in new hire recommendations ● Consulted with potential customers in a face to face sales presentations to grow business sales ● Lead and trained team of 3-6 individuals in the field ● Continuously awarded incentives for reaching sales goals ● Conducted interviews and participated in new hire recommendations

Marketing Intern

• Jun 2011 - Aug 2011

● Updated and presented strategic marketing plans ● Conducted competitive analyses through social media bookmarking ● Analyzed Invacare's Google analytics and then created reports to present to management of findings ● Help increase the Invacare website SEO ● Updated and presented strategic marketing plans ● Conducted competitive analyses through social media bookmarking ● Analyzed Invacare's Google analytics and then created reports to present to management of findings ● Help increase the Invacare website SEO