Experience

Blue Creative Group

• United States
• Advertising Services
• 1 - 100 Employee

• President

  • May 2019 - Present

  The Blue Creative Group believes joining a wealth of experiences and views inspires creativity to directly benefit our clients. We combine business development knowledge, operational expertise, and deep sales development backgrounds, with creativity, design, strategy and content expertise to develop and evolve brands through multiple channels. We bring our partners into an environment where great ideas are greeted with excitement, while exterminating the over abundance of cliches that surround brand strategy today. In our view, it’s the most effective method to identify a brand’s core and ultimately deliver its objectives. We are currently working with clients in the following areas: biotech, biofuel, mobile engagement technology, crypto currency security applications, developing emerging country payment solutions, digital media, IT services, resort development, and marine.



Perpetual Sports Network

• United States
• Spectator Sports
• 1 - 100 Employee

• Board Advisor

  • May 2019 - Present

  I'm thrilled to be working closely with the team at @Perpetual Sports Network. The company truly is the "Athlete's Network." The entire team is dedicated to monetizing Name, Image, and Likeness (NIL) opportunities for collegiate athletes. At the core of the company is its content hub and the mobile experience creating dynamic conversations between athletes, brands, and subscribers. This platform was developed in conjunction with the Blue Creative Group and our partners Venuetize and Widen. I'm thrilled to be working closely with the team at @Perpetual Sports Network. The company truly is the "Athlete's Network." The entire team is dedicated to monetizing Name, Image, and Likeness (NIL) opportunities for collegiate athletes. At the core of the company is its content hub and the mobile experience creating dynamic conversations between athletes, brands, and subscribers. This platform was developed in conjunction with the Blue Creative Group and our partners Venuetize and Widen.



The Fresnel Companies

• United States
• Investment Banking

• Expert-in-Residence

  • Apr 2019 - Present

  The Fresnel Companies is redefining private equity. Fresnel believes that financial growth comes from building and managing great businesses. Because the partners are businesspeople first, they actively engage in the success of their investments. In my role as an Expert-in-Residence, I'm working with the Fresnel partners to support efforts in developing and executing brand strategies for its individual portfolio companies. The Fresnel Companies is redefining private equity. Fresnel believes that financial growth comes from building and managing great businesses. Because the partners are businesspeople first, they actively engage in the success of their investments. In my role as an Expert-in-Residence, I'm working with the Fresnel partners to support efforts in developing and executing brand strategies for its individual portfolio companies.



Grand Banks Yachts

• Newport, RI

• Global Marketing Director

  • Jan 2018 - May 2019

  Seventeen years after I left to pursue a career in publishing, I seized on a great opportunity to return to Grand Banks Yachts and Palm Beach Motor Yachts. I worked with an incredibly dedicated team of boatbuilders, designers and sales and marketing professionals, to bring new models to market, enhance the global marketing efforts, and drive sales. In addition, I managed the company-owned sales office in Newport, Rhode Island. Seventeen years after I left to pursue a career in publishing, I seized on a great opportunity to return to Grand Banks Yachts and Palm Beach Motor Yachts. I worked with an incredibly dedicated team of boatbuilders, designers and sales and marketing professionals, to bring new models to market, enhance the global marketing efforts, and drive sales. In addition, I managed the company-owned sales office in Newport, Rhode Island.



Active Interest Media

• United States
• Book and Periodical Publishing
• 100 - 200 Employee

• Vice President, Managing Director, Catapult Creative Labs

  • Jan 2016 - Jan 2018

  Catapult Creative Labs was launched in 2015 by Active Interest Media to facilitate conversations between partner brands and our 40 million enthusiast followers. We're content specialists co-curating on target messaging and tapping AIM's experts in research, data mining, and technology to engage targeted customer sets. Services offered included custom content, SEO, web development, video and TV production, lead generation, creative services, event activation, social media audits and strategy, and research and market intel. Current clients include Grand Banks Yachts, Four Seasons Residences Los Cabos, Resorts West, ScentLok, Wiemann Metalcraft, National Reining Horse Association, WF Young, Honest Abe Log Homes, CSI, Weaver Leather, Vetus-Maxwell USA, Deer Valley Resort, and Solitude Mountain Resort.

• Marine Group Editorial Director

  • Feb 2012 - Jan 2016

  Oversee all content initiatives for the marine brands in Active Interest Media, across all platforms to drive engagement, and grow the group's audience. Focusing on brand consistency and channel optimization.



Bonnier LLC

• United States
• Entertainment Providers
• 200 - 300 Employee

• Editor-in-Chief

  • Dec 2007 - Feb 2012

  Editor-in-Chief of Yachting magazine. Editor-in-Chief of Yachting magazine.



Force 12 Media

• Managing Partner

  • Sep 2004 - Dec 2007

  Purchased an existing magazine with partners and relaunched it, increasing revenue by more than 200%. One of the early producers of digital magazines in the marine market. Also created custom print and digital publications for boatbuilders and dealers. Purchased an existing magazine with partners and relaunched it, increasing revenue by more than 200%. One of the early producers of digital magazines in the marine market. Also created custom print and digital publications for boatbuilders and dealers.



Center Console Angler Magazine

• Partner

  • 2005 - 2007

  My job was made easy by editor-in-chief John Brownlee and publisher Dave Morel, who conceptualized this very targeted, niche publication dedicated to the saltwater sportsman and center consoles. I supported their efforts on the operations, manufacturing, and production sides. My job was made easy by editor-in-chief John Brownlee and publisher Dave Morel, who conceptualized this very targeted, niche publication dedicated to the saltwater sportsman and center consoles. I supported their efforts on the operations, manufacturing, and production sides.



Time4 Media

• Executive Editor

  • 2002 - 2004

  Executive editor of Yachting magazine. Executive editor of Yachting magazine.



Sass Communications

• Vice President, Account Services

  • 2001 - 2002

  Developed a new business strategy and managed existing accounts in a full service agency. Clients included Simrad Electronics, STX Lacrosse, Nordhavn, Pearson Yachts, Alden Yachts, Apex Inflatables, Rouse Corporation, Davis Yachts, AquaDrive, and U.S. Paint. Developed a new business strategy and managed existing accounts in a full service agency. Clients included Simrad Electronics, STX Lacrosse, Nordhavn, Pearson Yachts, Alden Yachts, Apex Inflatables, Rouse Corporation, Davis Yachts, AquaDrive, and U.S. Paint.



Yachting

• Senior Editor

  • 1999 - 2001



Grand Banks Yachts

• United States
• Shipbuilding
• 1 - 100 Employee

• Marketing Manager

  • 1994 - 1999