George Salamy
Account Manager at DMS (Digital Media Services | CG brand)- Claim this Profile
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Bio
Credentials
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The Fundamentals Of Digital Marketing
GoogleJun, 2022- Nov, 2024
Experience
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DMS (Digital Media Services | CG brand)
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United Arab Emirates
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Technology, Information and Internet
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1 - 100 Employee
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Account Manager
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May 2022 - Present
Managing Digital campaigns across numerous premium publishers in the GCC region. Managing Digital campaigns across numerous premium publishers in the GCC region.
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C-Media
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Book and Periodical Publishing
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1 - 100 Employee
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Senior Ad Operations Manager
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Jan 2021 - Apr 2023
As Senior Ad Operations Manager, I coordinate with al Nahar management for handling Al Nahar Media TV, involving Al Nahar General, and Al Nahar Drama TV. Grew business by attracting clients while coordinating with Al Nahar Media about new content and ideas. Improving efficiency by Building relations with strategic creative partners, key accounts, advertising agency, PR, media planning, buying agency, and market research agency. Eliminate operational risks in the business model for entire operations by identifying organic and inorganic opportunities. Improve product awareness and ensure enhanced brand visibility by creating & putting into practice innovative business strategies. Key Accomplishments ►Drove significant efforts in attaining 2 TV channels in 1 month. ►Improved overall productivity by communicating with agencies and governmental organizations and clients. ►Ensured smooth run of operations by preparing media plans for clients, tracking client payments as well as handling the deals and agreements as per the contracts. ►Accomplished the additional responsibility of Radio & publishing in the absence of other team members. ►Secured a unique deal flow and a unique approach by developing a high-performing team with a track record of developing partners and creating value across a range of stakeholders. Show less
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Senior Media Manager (MBC MASR & MASR 2)
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Nov 2019 - Jan 2021
Presently as a senior media manager, I am responsible for developing and implementing strategic media campaigns from initial brief through to effective execution. I maintain close communication with the various agencies to timely update about the changes in media and maintain uniformity across all platforms. My role includes, development and implementation media objectives in line with the budget, copy requirements and channel mix. I facilitate collaborative working environment between agency and clients by determining and resolving client complaints in close communication with the respective department. Through regularly monitoring team performance and activities, I ensure appropriate development of money marketing campaigns for key clients. In close communication with the MBC station, I ensure on time provision of information about sponsorship briefs and daily commercial schedule. Apart from overseeing financial aspects of media buying, I also handle legal matters, negotiate favourable terms and eliminate financial constraints• Established and maintained long-term business relations with key partners with a focus on delivering exceptional customer services, enhancing company operations as well as increasing brand name and market share.• Evaluated various statistic models to identify best media plan for direct clients, if required based on maximum media effectiveness.• Monitored the process of purchasing media selling opportunities, including development, negotiations, brand activation and successful implementation of advertising plans.• Effectively handled commercial issues related to MBC Group television channels to ensure that right TVC airs as per instructions and per-established plans. Show less
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Media Manager (MBC MASR & MASR 2)
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Jan 2013 - Nov 2019
In this role, I undertook responsibility of identifying improvement opportunities for enhanced customer experience in addition to recommending innovative ideas for print and best slots for TV related bookings. My other roles included monitoring of client projects, ensuring accuracy of all reports and maintaining close communication with clients during monthly audits on activities, deliverables and financial aspects. I was actively involved in executing all media campaigns, controlling budget, preparing client/agency proposals and conducting market research to determine target audience and attain accurate GRPs. Through collaborating with the clients, I have strategically planned media activities and forecasted sales. I have maintained strong media coordination across all MBC group channels, also developed long-term business relations with advertising agencies. My role also included monitoring and reviewing monthly invoicing process for each channel.• Coordinated with the clients or MBUs to ensure effective and efficient execution of all campaigns in line with the availability, further maximising revenues and optimising inventory levels.• Maintained close communication with the internal departments, including sales, finance, creative teams and external suppliers to ensure delivery of excellent customer service and maximise client satisfaction.• Analysed and evaluated demographic data as well as consumer profiles to identify target audiences of media advertising.• Evaluated various statistic models to identify best media plan for client based on maximum media effectiveness. Show less
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Arabian Media Services (Member of Choueiri Group)
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Dubai, United Arab Emirates
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Media Executive (MBC 1 & Wanassah)
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Apr 2010 - Feb 2012
As a media executive, I undertook responsibility of coordinating with the media agencies and MBC station to identify and resolve any issues/inquiry while preparing strategic media schedules. As a media executive, I undertook responsibility of coordinating with the media agencies and MBC station to identify and resolve any issues/inquiry while preparing strategic media schedules.
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Arabian Outdoor (Member of Choueir Group)
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Dubai, United Arab Emirates
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Media Coordinator
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Jun 2008 - Mar 2010
Main Responsibilities Responsible for the coordination of all phases of production, keeping track of the various stages of all work so that at any given time the status of a particular job can be determined, responsible to see that production deadlines are met and that the work is delivered on schedule. . Keeping tabs on the work and monitoring it through the various stages, to be able to give the status of any given advertising project at any given time. .Developing timelines, informing internal teams of any issues that arise, routing materials to all necessary parties for approval and managing campaign financials. .Preparing booking confirmation, updating booking schedules, and providing availability for all media vehicles. .Client Servicing, such as Mc Donald’s, & Americana (KFC, Pizza Hut, & Hardees). .Tracking all advertising projects to ensure they are on the proper timeline and completed prior to deadline. .Responsible for making sure all production deadlines are met and work is delivered on time. .Tracking yearly contract deals, preparing estimates, and keeping track of their yearly production deals. .Inspect layouts and advertising visuals, and other promotional material before sending them to the municipality for approval. .Preparing PCOs (Poster Change Orders), print Orders, Following up on campaign materials, coordinating with the operations team to ensure all campaigns are displayed on time. .Coordinating with the printing press, to ensure that the production is delivered on time, and to avoid any mistakes in the printing of the posters. Show less
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Education
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2003 - 2006
Université du Québec à Montréal / UQAM
Bachelor's degree, Marketing
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