George Rossides
Founder & CEO at OOhyes- Claim this Profile
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Bio
LinkedIn User
George offers a very unique, professional and specialist consultative service within the UK Out-of-Home arena. His understanding of the media landscape has been immensely helpful when launching our business in the UK, and we would have no hesitation in recommending him for all your Out-of-Home requirements.
Pauline Yoo
George was wonderful to work with because he looks after his clients so well. We were just one of many agencies he worked with, but we received the attention we needed and everything was always done in an efficient manner. George is friendly, sharp, and knows the business inside and out.
LinkedIn User
George offers a very unique, professional and specialist consultative service within the UK Out-of-Home arena. His understanding of the media landscape has been immensely helpful when launching our business in the UK, and we would have no hesitation in recommending him for all your Out-of-Home requirements.
Pauline Yoo
George was wonderful to work with because he looks after his clients so well. We were just one of many agencies he worked with, but we received the attention we needed and everything was always done in an efficient manner. George is friendly, sharp, and knows the business inside and out.
LinkedIn User
George offers a very unique, professional and specialist consultative service within the UK Out-of-Home arena. His understanding of the media landscape has been immensely helpful when launching our business in the UK, and we would have no hesitation in recommending him for all your Out-of-Home requirements.
Pauline Yoo
George was wonderful to work with because he looks after his clients so well. We were just one of many agencies he worked with, but we received the attention we needed and everything was always done in an efficient manner. George is friendly, sharp, and knows the business inside and out.
LinkedIn User
George offers a very unique, professional and specialist consultative service within the UK Out-of-Home arena. His understanding of the media landscape has been immensely helpful when launching our business in the UK, and we would have no hesitation in recommending him for all your Out-of-Home requirements.
Pauline Yoo
George was wonderful to work with because he looks after his clients so well. We were just one of many agencies he worked with, but we received the attention we needed and everything was always done in an efficient manner. George is friendly, sharp, and knows the business inside and out.
Credentials
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Advanced Business Studies | Distinction +9 additional courses
Barnet and Southgate College -
Diploma in Marketing
CIM | The Chartered Institute of Marketing
Experience
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OOhyes
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United Kingdom
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Advertising Services
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1 - 100 Employee
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Founder & CEO
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Jul 2016 - Present
OOH Yes is an award winning independent out-of-home advertising specialist I founded in 2016. It was born out of a desire to channel my 17-years of industry experience into bringing the incisive, brand-defining power of outdoor to start-ups, small businesses and other companies previously priced out of the market. As the company’s managing director, I am responsible for developing and executing bespoke out-of-home advertising campaigns that elevate brand stature through smarter planning. OOH Yes caters for the full spectrum of creative and strategic requirements; from transit formats such as taxis, buses and the Tube, through to roadside billboards and ambient media. We plan outdoor campaigns that cut through the noise on a local, national and international scale, delivering cost-effective strategies tailored to your specific business needs. To learn more about the ways OOH Yes can help you, get in touch by emailing george@oohyes.co.uk. www.oohyes.co.uk Show less
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President
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Jun 2016 - Present
C-suite professional consultancy GRCWorldwide is a professional media consultancy offering over 20-years experience within the Advertising and Media sector. We advise senior decision makers across a wide range of businesses - whatever their size. This ranges from, but is not limited to: • MEDIA OWNERS - New entrants to the OOH marketplace • LANDLORDS – how to best monetise your assets for advertising • AGENCIES – advice on planning, buying and wider media mix • BRANDS – SME’s, Start-ups and consultants NEW MO/ ENTERING THE OOH INDUSTRY New media owner entrants to the UK Out-of-Home industry face an unprecedented environment where the strategy and tactics they employ can significantly affect organizational success and sustainability. GRC Worldwide offers CEO’s/COO’s a detailed overview of the UK OOH market to help accelerate business, avoid potential short-term losses and boost profitability. Our accelerated performance improvement methodology has proven to be very successful to businesses of all sizes. AGENCIES/ NAVIGATING THE OOH INDUSTRY With over 20-years knowledge and experience within the UK Out-of-Home sector, GRC Worldwide provides media agencies all they need to know about planning & Buying OOH. Partnering with the UK’s independent OOH specialist, OOhyes, GRC Worldwide are able to bring a new approach to how OOH is planned and bought, Globally. BRANDS/ MAKING THE MOST OF OOH GRC Worldwide offers brands in all categories unbiased advice and recommendations. Whether your business sits in the FMCG sector or within the B2B sector – we have a tailored approach for you, with bespoke packages aimed to deliver the maximum cut through and impact your brand needs. All our campaigns are planned by hand from start to finish, always high service levels pre, during and post campaign. Show less
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Barnet and Southgate College
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United Kingdom
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Education Administration Programs
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200 - 300 Employee
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Industry Trainer & Guest Speaker - Media Advertising
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Jan 2006 - Present
I deliver engaging lectures to over 100 Business studies & media students at Barnet & Southgate College, where I first discovered my love for media and advertising. My talks provide students with real life examples and experiences found in the workplace, to supplement the theory which students learn in the classroom. I deliver engaging lectures to over 100 Business studies & media students at Barnet & Southgate College, where I first discovered my love for media and advertising. My talks provide students with real life examples and experiences found in the workplace, to supplement the theory which students learn in the classroom.
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Global
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United Kingdom
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Broadcast Media Production and Distribution
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700 & Above Employee
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Senior Agency & Trading Manager
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Jun 2009 - Jun 2016
As Senior Agency & Trading Manager I am responsible for leading the company’s largest Independent OOH specialist teams. I am accountable for the team’s performance and development across a portfolio of over 135 agencies with annual billings of £13million. My job is to ensure the team maximizes revenues from these agencies, through providing the right solutions and delivering the very best customer service. On a day to day basis this means identifying growth areas, driving revenue on new and existing business, and ensuring that Exterion Media plays a role in all relevant campaigns. My team has always managed to grow year on year revenues significantly more than the market each year. Recent industry awards include NABS’ Centenary Award media industry unsung hero (shortlisted), Clear Channel OOH Awards (finalist), Campaign Media Awards - Outdoor Sales Team of the Year (winner) and 2014 Top Performer for achieving the largest portfolio growth (winner). Show less
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CBS
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United States
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Entertainment Providers
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700 & Above Employee
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Sales Group Head - London Client Sales
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Oct 2006 - Jun 2009
Having an established track record working with UK blue chip brands, International brands and working closely with Marketing Directors to grow local business in London, I was promoted to Group Head of London Sales, managing a team of three. Among other achievements I secured the largest single new piece of direct business known in the history of the business and to date at CBS Outdoor, netting a total of £2.2m. Having an established track record working with UK blue chip brands, International brands and working closely with Marketing Directors to grow local business in London, I was promoted to Group Head of London Sales, managing a team of three. Among other achievements I secured the largest single new piece of direct business known in the history of the business and to date at CBS Outdoor, netting a total of £2.2m.
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Viacom
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United States
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Entertainment
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700 & Above Employee
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Senior Account Manager - International
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Sep 2001 - Jun 2006
Having an already established background in OOH launching successful blue chip brands in the UK, I went on to work with clients based overseas, helping these brands establish themselves in the UK. I was extremely successful in providing overseas clients with the knowhow required to execute their campaign and brand strategies effectively, both in the UK and across Viacom Outdoor’s portfolio in 14 countries and 4 continents. Whether brand awareness, directional or response driven, I delivered. After just one year, I was promptly promoted to Account Manager and then to Senior. Show less
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TDI Advertising Ltd
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London, United Kingdom
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Account Executive | Specialist, Client Direct
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Apr 1999 - Sep 2001
With an aggressive and highly competitive sales culture and a multi-award winning sales team that consecutively outperformed competitors, TDI continuously set the industry standard as the sales team to beat. I joined as a sales coordinator, quickly rising through the ranks to senior sales coordinator and then onto Account Executive. With an aggressive and highly competitive sales culture and a multi-award winning sales team that consecutively outperformed competitors, TDI continuously set the industry standard as the sales team to beat. I joined as a sales coordinator, quickly rising through the ranks to senior sales coordinator and then onto Account Executive.
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Education
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1999 - 2003
Cambridge Professional Academy
Diploma in Marketing, CIM | Chartered Institute of Marketing -
1997 - 1999
Barnet College
Advanced Business Studies, Distinction
Community
