GEORGE POULAKIS

Commercial Director at Mad TV
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Contact Information
us****@****om
(386) 825-5501
Location
Greece, GR

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Experience

    • Greece
    • Broadcast Media Production and Distribution
    • 1 - 100 Employee
    • Commercial Director
      • Jul 2020 - Present

    • Greece
    • Food & Beverages
    • 1 - 100 Employee
    • Sales and Marketing
      • Sep 2016 - May 2017

    • Sales and Communication Consultant
      • Apr 2013 - Jun 2015

      Responsible for identifying, negotiating, closing deals for Below-the-Line (BTL) activities organized in the biggest shopping malls in Greece such as Golden Hall, The Mall Athens, Mediterranean Cosmos, Flisvos Marina and all Notos com stores . • Acquired new client-companies organizing BTL activities for several big-scale events • Contributed significantly to the development of several events, i.e. “The Mall Athens-Techopen”, “Golden Hall-Home & Taste”, “We Love Women”, and numerous Christmas events, as a result of closing a large number of sponsorship deals • Assessed the market (client-companies and advertising agencies alike) for synergy opportunities and developed sales plan for targeted companies to explore promotional opportunities for their services Show less

  • SPACE FM STEREO
    • Athens,Greece
    • Commercial Director
      • Jan 2012 - Feb 2013

      • Negotiated deals with all major media houses and clients • Secured sponsorship deals for live events • Developed airtime sales plan and worked closely with major clients • Devised social media strategy and overviewed web site communication • Negotiated deals with all major media houses and clients • Secured sponsorship deals for live events • Developed airtime sales plan and worked closely with major clients • Devised social media strategy and overviewed web site communication

    • Commercial Director
      • Jan 2011 - Jan 2012

      Reporting to the CEO, responsible for developing revenue for certain Group companies: Rythmos 94.9, Ant1 FM (now Easy 97.2), Heaven Music (major Greek record company managing top Greek artists), and Heaven Live (organizing theatrical events, concerts and festivals). -Developed strategic sales plan • Recruited sponsors for the station program, as well as for the artists’ new album and video clips production • Devised marketing and advertising strategy and overviewed development of promotional material for companies under responsibility • Concluded commercial agreements and barter deals with all major media houses and clients Show less

    • Commercial Director
      • Nov 2000 - Jan 2011

      Reporting to the Vice President Radio Division, Prosieben Sat1 Group , as well as the CEO, Austereo Group , and being a member of the Lampsi S.A. Board of Directors, headed the Commercial Department. • Developed and overviewed implementation of strategic sales plans on an annual basis • Prepared yearly sales budget and reported quarterly to Headquarters in Australia and Holland • Held full P&L responsibility • Managed suppliers and outsourcing agencies • Monitored closely industry trends and lobbied heavily with trade associations, media, major industry players, and local authorities • Designed and closed deals with all major media houses and clients Show less

Education

  • ALBA Graduate Business School
    Professional Diploma in Digital Marketing, Commercial and Advertising Art
    2016 - 2016
  • T.E.I of Patras
    Bachelor's degree, School of Business Admin / Tourism
    1986 - 1989
  • 10th High School of Athens
    1982 - 1984
  • Moraitis school
  • ALBA Graduate Business School
    Diploma in Digital Marketing
    2016 - 2016

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