GEORGE POULAKIS
Commercial Director at Mad TV- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
Topline Score
Bio
Experience
-
Mad TV
-
Greece
-
Broadcast Media Production and Distribution
-
1 - 100 Employee
-
Commercial Director
-
Jul 2020 - Present
-
-
-
Saristi
-
Greece
-
Food & Beverages
-
1 - 100 Employee
-
Sales and Marketing
-
Sep 2016 - May 2017
-
-
-
Free Lancer associated with Frog On The Road S.A.
-
Athens,Greece
-
Sales and Communication Consultant
-
Apr 2013 - Jun 2015
Responsible for identifying, negotiating, closing deals for Below-the-Line (BTL) activities organized in the biggest shopping malls in Greece such as Golden Hall, The Mall Athens, Mediterranean Cosmos, Flisvos Marina and all Notos com stores . • Acquired new client-companies organizing BTL activities for several big-scale events • Contributed significantly to the development of several events, i.e. “The Mall Athens-Techopen”, “Golden Hall-Home & Taste”, “We Love Women”, and numerous Christmas events, as a result of closing a large number of sponsorship deals • Assessed the market (client-companies and advertising agencies alike) for synergy opportunities and developed sales plan for targeted companies to explore promotional opportunities for their services Show less
-
-
-
SPACE FM STEREO
-
Athens,Greece
-
Commercial Director
-
Jan 2012 - Feb 2013
• Negotiated deals with all major media houses and clients • Secured sponsorship deals for live events • Developed airtime sales plan and worked closely with major clients • Devised social media strategy and overviewed web site communication • Negotiated deals with all major media houses and clients • Secured sponsorship deals for live events • Developed airtime sales plan and worked closely with major clients • Devised social media strategy and overviewed web site communication
-
-
-
-
Commercial Director
-
Jan 2011 - Jan 2012
Reporting to the CEO, responsible for developing revenue for certain Group companies: Rythmos 94.9, Ant1 FM (now Easy 97.2), Heaven Music (major Greek record company managing top Greek artists), and Heaven Live (organizing theatrical events, concerts and festivals). -Developed strategic sales plan • Recruited sponsors for the station program, as well as for the artists’ new album and video clips production • Devised marketing and advertising strategy and overviewed development of promotional material for companies under responsibility • Concluded commercial agreements and barter deals with all major media houses and clients Show less
-
-
-
-
Commercial Director
-
Nov 2000 - Jan 2011
Reporting to the Vice President Radio Division, Prosieben Sat1 Group , as well as the CEO, Austereo Group , and being a member of the Lampsi S.A. Board of Directors, headed the Commercial Department. • Developed and overviewed implementation of strategic sales plans on an annual basis • Prepared yearly sales budget and reported quarterly to Headquarters in Australia and Holland • Held full P&L responsibility • Managed suppliers and outsourcing agencies • Monitored closely industry trends and lobbied heavily with trade associations, media, major industry players, and local authorities • Designed and closed deals with all major media houses and clients Show less
-
-
Education
-
ALBA Graduate Business School
Professional Diploma in Digital Marketing, Commercial and Advertising Art -
T.E.I of Patras
Bachelor's degree, School of Business Admin / Tourism -
10th High School of Athens
-
Moraitis school
-
ALBA Graduate Business School
Diploma in Digital Marketing