Experience

Accsys

• United Kingdom
• Wholesale Building Materials
• 100 - 200 Employee

• Managing Director

  • Oct 2022 - Present

  London, England, United Kingdom Promoted to Managing Director to run new Business unit, alongside Marketing, Communications and ESG responsibilities. Led operational team at manufacturing facility in South Wales, exporting product globally. Responsible for ensuring zero harm at manufacturing facility with 0 LTIs and stong HSE reporting culture. Grew production by 140% to manufacture 4,010 cubic metres of margin accretive Accoya Color.

• Group Director of Marketing, Communications & ESG

  • Aug 2019 - Present

  London, United Kingdom Grew Accoya wood brand to to become no. 1 modified wood brand globally (by value sales). -Highest brand awareness vs. key competitors -Achieved no.1 status for organic search within modified wood category through best in class SEO strategy -Led global marketing team to become most 'engaged and effective' team within business (3 years running) -Developed a pupose led culture and associated values within organisation under the Accsys purpose of 'Changing Wood to Change the World'.



Accoya Color UK LTD

• Company Director

  • Sep 2022 - Present

  Chairperson for the Board of Directors for Accoya Color UK LTD



Diageo

• United Kingdom
• Beverage Manufacturing
• 700 & Above Employee

• Europe Head of Shopper Marketing

  • Oct 2018 - Aug 2019

  London ● Senior leadership: Part of Diageo European Customer Marketing SLT ● Team building: Built and developed high-performing team across four geographical markets ● Brand strategy: Developed BTL strategy. Created shopper marketing programmes for pan European execution. ● Commercial & strategic: Successfully grew global customers (Tesco, Asda Walmart, Carrefour, Metro, Lidl, Aldi)

• Global Head of Marketing Productivity

  • Jul 2017 - Oct 2018

  London ● International: Newly created role leading global marketing productivity team, delivering targeted savings of £45M in year 1 ● Process & governance: Drove positive productivity agenda that ensured by end of year 1, productivity was sustainably embedded with full training, governance and reporting capabilities in place ● Collaborative: Worked with team from Boston Consulting Group to deliver key business deliverables

• Europe Head of Marketing Productivity

  • May 2016 - Jul 2017

  London, United Kingdom ● Strategic & commercial delivery: Led team from Boston Consulting Group and successfully delivered £10M savings from advertising and promotional spend. This included beating target by £870k through over-delivery on POS and agency work streams ● Senior leadership: Reported directly into European Management Leadership Team as part of global productivity agenda

• Europe Smirnoff Marketing Manager

  • Jul 2014 - May 2016

  London, United Kingdom ● Brand Management: Led marketing for Smirnoff brand. Led brand to become fastest growing spirit brand in Europe over a 12-month period up to January 2016 ● Commercial: Budget lead for Europe (BTL spend) ● Marketing Effectiveness: Led of all measurement and evaluation across markets in Europe that ensured effectiveness and efficiency ● Communications: Highly rated communicator and presenter, demonstrated through delivery of brand passion & annual growth drivers to commercial planning… Show more ● Brand Management: Led marketing for Smirnoff brand. Led brand to become fastest growing spirit brand in Europe over a 12-month period up to January 2016 ● Commercial: Budget lead for Europe (BTL spend) ● Marketing Effectiveness: Led of all measurement and evaluation across markets in Europe that ensured effectiveness and efficiency ● Communications: Highly rated communicator and presenter, demonstrated through delivery of brand passion & annual growth drivers to commercial planning and sales teams

• GB Shopper Marketing Manager

  • Jun 2013 - Jun 2014

  London, United Kingdom ● Brand development: GB Grocery lead (whisky and cream liqueur categories - Johnnie Walker, Bells & Baileys) ● Customer: Marketing account responsibility for JS, Waitrose & Ocado across all Diageo brands ● Commercial: Budget responsibility for full shopper marketing team – reporting to Marketing Director

• GB Commercial Planning & Activation Manager

  • Jan 2012 - May 2013

  London, United Kingdom ● Multi-channel: Led for dark spirits & innovation brands within GB on-trade ● Commercial planning: Brands included Johnnie Walker, Bells, Pimm's, Captain Morgan Spiced, Baileys ● KPI setting: Planning and target setting for field sales force of 70+ personnel across GB



L'Oréal

• France
• Personal Care Product Manufacturing
• 700 & Above Employee

• National Account Manager - Tesco

  • Oct 2010 - Dec 2011

  London, United Kingdom

• National Account Executive - Sainsburys

  • Jan 2009 - Sep 2010

  London, United Kingdom

• L'Oréal Graduate Management Scheme

  • Dec 2007 - Jan 2009

  London, United Kingdom