Experience

Inside Secure

• Computer and Network Security
• 1 - 100 Employee

• Greater China Sales and Country Manager

  • Oct 2017 - 6 years 3 months

  Regain revenue traction and top IC design houses within the region; Hisilicon, ZTE/Sanechip, Fibrehome/Fislink, Mediatek, Realtek, Himax.



AppliedMicro

• United States
• Semiconductor Manufacturing
• 100 - 200 Employee

• Taiwan Country Manager

  • Jul 2012 - 11 years 6 months

  Uphold the team during MACOM acquisition period. Lead the sales activites for AppliedMicor in Taiwan. Focus on embedded PowerPC SoC promotion on Wifi AP/Router, NAS for consumer and SMB applications. Promote AppliedMicro ARM64 solution on server applications with key ODMs engagement. Enabled the Baidu ARM server POC, Dell/Mitac Storage server prototype enablement, Gigabytes ARM64 Motherboard



Unipro Technology

• Sales & Marketing Director

  • Apr 2011 - Jun 2012

  Sourthern China Provide consulting efforts to co-developed Tablet devices for both cosumer and industiral applications.



NXP acquires Freescale Semiconductor

• United States
• Semiconductor Manufacturing
• 700 & Above Employee

• Marketing Director, Asia Pacific, Consumer & Multimedia Applications

  • Sep 2008 - Nov 2011

  Work as Go To Marketing and Consumer Segment Marketing lead in Asia Pacific. For Go to Marketing and Consumer Segment role; help company to identify and select high growth potential segments to engage. Also, provide guidance and assistance to help local sales team to penetrate and enable targeted account opportunities in these selected applications. Successfully established new Smart Mobile Device applications with the i.MX product line and Power Management & Sensor product… Show more Work as Go To Marketing and Consumer Segment Marketing lead in Asia Pacific. For Go to Marketing and Consumer Segment role; help company to identify and select high growth potential segments to engage. Also, provide guidance and assistance to help local sales team to penetrate and enable targeted account opportunities in these selected applications. Successfully established new Smart Mobile Device applications with the i.MX product line and Power Management & Sensor product lines. Designed in and won with multiple Smartbook, Smartphone OEMs & ODMs programs in AP regions. Proliferate and leverage the product platform to enter adjacent applications such as Smarttop and Home Media Phone. Build ecosystem and alignment with regional or cross regional IDH(Independent Design House), ISV(Indenpendent Software Vendor) and IHV to support local tier 2 or mass market customers in the regions. Show less



Freesacle Semiconductor

• Country Director, Greater China

  • May 2008 - Sep 2008

  After acquisition by Freescale, worked as Multimedia Applications product division Country Director for Greater China areas. Helped the transformation of local sales team and technical resource to individual division managers smoothly. Completed the integration tasks by Sept/30th and move to new role as Marketing Director for Asia Pacific on Consumer Segment and Multimedia Applications.



Sigmatel

• Acting MD, Greater China

  • Aug 2006 - Apr 2008

  Joined as Sales Director for Taiwan office. Later promoted to be come Sales Director for Greater China. Was acting for Managing Director for Greater China organization. During the period, responsible and manage local Sales, Marketing and Engineering for multi-functions and multi-geo locations teams. Successfully improve effectiveness of cross division communications and shorten customer issue response time! Merged by Freescale Semiconductor from May 2008!



Ubicom

• Semiconductor Manufacturing
• 1 - 100 Employee

• Country Manager

  • May 2002 - Aug 2006

  Joined May/02 and helped company enter WLAN Router segment . Built the local sales/FAE team and succesfully engaged with several Dlink major router programs thru push & pull biz models.



LSI Logic

• Sales Manager

  • 1994 - 2002

  Started as first local sales for LSI in Taiwan. Grew revenue from US$ 5Mil to 80Mil by year 2000. Won the WW Sales Excaliber Award in year 2000.



Upmost Technology

• Sales & Marketing Manager

  • Feb 1992 - Jan 1994

  Privately own company. Focus on Taiwan Domestic PC graphic card and multimedia applciation solution business.



Western Digital

• United States
• Computer Hardware Manufacturing
• 700 & Above Employee

• Major Account Manager, Taiwan

  • Jan 1990 - Dec 1991

  Joined and worked as major account sales for Acer, AST, Mitac, DFI and Longhua. Responsible for HDD, Graphic card chip, PC corelogic promotion customer relationship liaison.