Experience

TransPecos Banks, SSB

• Banking
• 1 - 100 Employee

• Chief Product Officer

  • Feb 2022 - Present

  San Antonio, Texas, United States



Illume Financial

• Chief Platform Officer and Co-founder

  • Oct 2020 - Nov 2021

  Led overall product/platform strategy, design, and development of full-stack Banking-as-a-Service solution for a bank/technology start-up. Roles included leading product and platform strategy and design, vendor partner selections and management, and product/platform development across business functions, technology and vendor partners. Key accomplishments: • Product roadmap for individual banking products and BaaS capabilities. • Customer journeys for consumers and business… Show more Led overall product/platform strategy, design, and development of full-stack Banking-as-a-Service solution for a bank/technology start-up. Roles included leading product and platform strategy and design, vendor partner selections and management, and product/platform development across business functions, technology and vendor partners. Key accomplishments: • Product roadmap for individual banking products and BaaS capabilities. • Customer journeys for consumers and business clients • Functional and technical capabilities requirements model • Full stack cloud/SAAS technical architecture • Vendor partner evaluation and selection process • Digital bank demo using Gen 3 core provider Show less



PwC

• Professional Services
• 700 & Above Employee

• Director - Banking Transformation

  • Oct 2016 - Jun 2019

  Lead director in Fintech and banking transformation groups, and leader of “Future of Banking” strategic investment to build an integrated client solution for cloud banking. Responsible for evaluating new industry trends and technology, building alliance partnerships, and developing PwC thought leadership on client strategies for digital transformation to customer centric cloud banking. Key accomplishments and client successes: • Integrated 6 different cloud based technology partners… Show more Lead director in Fintech and banking transformation groups, and leader of “Future of Banking” strategic investment to build an integrated client solution for cloud banking. Responsible for evaluating new industry trends and technology, building alliance partnerships, and developing PwC thought leadership on client strategies for digital transformation to customer centric cloud banking. Key accomplishments and client successes: • Integrated 6 different cloud based technology partners into single cloud banking architecture • Led agile design and implementation with multi-disciplinary team and technology partners. • Designed, built and launched production platform and client MVP in 6 months • Led roll out with go-to-market teams and introduction to clients • Client successes with banks in the US and Hong Kong Show less



New Market Partners, LLC

• Founder/Partner

  • May 2007 - Oct 2016

  Founded and led boutique financial services consulting firm specializing in developing and launching innovative products and solutions for underserved and emerging market segments. Business model based on developing complete go-to-market solutions for traditional banks to serve specific customer segments by combining technology alliance partnerships with turn-key strategy-to-execution consulting services. Key accomplishments and client successes: • Mobile/online direct retail banking… Show more Founded and led boutique financial services consulting firm specializing in developing and launching innovative products and solutions for underserved and emerging market segments. Business model based on developing complete go-to-market solutions for traditional banks to serve specific customer segments by combining technology alliance partnerships with turn-key strategy-to-execution consulting services. Key accomplishments and client successes: • Mobile/online direct retail banking and payments solution • Omni-channel basic banking and emerging payments solution • Consumer and Small Business Lending • Go-to-market strategies for underbanked/emerging markets • Non-profit/bank/technology partnerships • Thought leadership – speaking and publishing Show less



El Banco de Nuestra Comunidad (now Ingo Money)

• Chief Marketing Officer

  • Apr 2003 - May 2007

  Combination De Novo bank and technology start up. Specialized product/branch delivery model for Hispanic market enabled by a SAAS immediate access payments technology and risk management platform. Responsible for leading the design, development and roll out of the specialized retail banking operation, and product design and commercialization of the technology platform. Key accomplishments and client successes: • 1st successful retail banking model for Hispanic market in… Show more Combination De Novo bank and technology start up. Specialized product/branch delivery model for Hispanic market enabled by a SAAS immediate access payments technology and risk management platform. Responsible for leading the design, development and roll out of the specialized retail banking operation, and product design and commercialization of the technology platform. Key accomplishments and client successes: • 1st successful retail banking model for Hispanic market in US • Grew to 12 branches, achieved same store sales of 40% per year for 3 years • Created licensing program to implement product/branch delivery model with other banks • Successful spin-off of technology platform (now Ingo Money) Show less



Growth Circle Ventures (now Astadia)

• Founder/partner

  • Jul 2000 - Mar 2004

  Early adopter and partner with Salesforce.com Pioneer implementer of on-demand CRM using SAAS



The Coca-Cola Company

• United States
• Food and Beverage Services
• 700 & Above Employee

• Executive and leadership positions in Strategy and Brand Management

  • Apr 1986 - Feb 2000

  Successful 14-year career with The Coca-Cola Company with leadership positions in strategy and brand management. Rose to brand executive with responsibility for teams managing portfolio of 14 national brands, following a progression of leadership positions in consumer strategy, branch management, and working directly with national retail chains focused on underserved and emerging markets.