Experience

LAMDA (London Academy of Music & Dramatic Art)

• United Kingdom
• Performing Arts
• 100 - 200 Employee

• Commercial Director

  • Sep 2021 - Present



LAMDA (London Academy of Music & Dramatic Art)

• United Kingdom
• Performing Arts
• 100 - 200 Employee

• Director of Partnerships & External Relations

  • Sep 2020 - Jul 2021

  Responsible for leading and managing the pan organisational commercial development and commercial product portfolios, marketing, business development, trusts, foundations, and scholarships teams. A key priority was to continue the growth of LAMDA Exams and through implementing targeted activity and building core relations both in the UK and internationally with core focus on China and Southeast Asia, we achieved a 46% growth in China, 50% in Hong Kong and 33% in Singapore, alongside securing three new territories. Overall international customer base grew by 18% in less than a year. To support customer retention we led a programme of online consultation with key stakeholders in the UK and Internationally to ensure smooth transition to online exam assessments.I also oversaw the expansion of LAMDA’s short course portfolio with the implementation of online and offline courses expanding revenue potential.Give the pandemic, we transitioned LAMDA’s North American lecture series to a virtual programme which reached 17 universities and over 530 students and led to a formal partnership with Fordham University for Semester programmes. This was a core market for LAMDA. In line with LAMDA's changing organisational strategy, we initiated and imbedded a new scholarships and bursaries strategy to underpin LAMDA’s strategic priorities, leading to creation of new scholarships supporters.To underpin the new wider organisational strategy, we built key relationships with organisations that could support innovation in the drama school, through experiential work with technology advancements, these included Brompton Tech, UKTV, Garden Studios and Imperial College London incubator hub. Show less

• Director of Commercial Development

  • Jun 2018 - Sep 2020

  Responsible for leading and managing LAMDA’s commercial strategy, developing, planning and operational delivery of LAMDA’s commercial areas of work in line with income targets, budgets and organisational strategy.Oversaw LAMDA Exams, a £5m plus awarding organisation, implementing a new commercial strategy alongside operational processes to drive growth and performance efficiency, which increased revenues by 12% in year one.Identified and initiated new products and services, ensuring that these activities were brought to market. This included ideating and overseeing the transition of all LAMDA Exams to an online model, along with short courses and other marketing and commercial activities.Implemented a new systems of KPIs for all existing products, services and markets, this also involved commissioning customer research along with research into entrepreneurship for our students. Developed and maintain a greater understanding of the key customers/target markets, ensuring that their needs were being met and that their business was retained and grown. Imbedded new process and data line for capturing and analysing customer data to enable greater understanding of customer needs and commercial opportunities. As a result we expanded the short courses programme and increased our HEIF allocation by over 14%.Worked closely with the Directors and Senior Management Team to engender a culture of commercial awareness across the institution. Represented LAMDA externally to enhance and strengthen LAMDA’s commercial profile and to optimise business development opportunities including being an active member of Hammersmith & Fulham Industrial Strategy Project Board, developing relations with key stakeholders including local British Chamber of Commerce (China, India, Singapore), Department of International Trade, Chinese Embassy, West London Creative Enterprise Zone, Imperial College etc. Show less



b2b

• United Kingdom
• Non-profit Organizations
• 1 - 100 Employee

• Director

  • Sep 2006 - Jan 2018

  Specialises in providing a consultancy service to our clients, helping them develop long-term, sustainable business models and strategies. I work across a wide range of consultancy projects. Recent projects have varied from setting up a not-for-profit movement from scratch, to conducting an internal review of commercial opportunities, and producing an implementation for a new business strategy. I've developed high profile, knowledge-based initiatives that have captured the imagination of its customers and attention of the national media. I've built and facilitated partnerships between third sector clients and some of the world’s biggest brands including HSBC, KPMG, Microsoft, Aviva and Hays. I've been operating within the professional body and association sector since 2003, and prior to this focused on b2b marketing within the corporate sector. Specialties: Commercial Partnerships; Sponsorship, Relationship Mapping; Driving Sales; Associations; Opportunity Identification; Project Management; Commercial Strategy; New Business Strategy, b2b; Sector Research; Content Marketing; Channel Marketing; Institute Management; Membership Engagement; Building Communities. Commercial Development, Project Development Show less



ICAEW

• United Kingdom
• Accounting
• 700 & Above Employee

• National Partnership Executive

  • Jun 2002 - Sep 2006

  Played an instrumental role in setting up and developing the National Partnership function to generate significant revenue stream for the ICAEW. My role was to identify and develop untapped commercial opportunities, develop and secured strategic partnerships, alliances and sponsorship to support the business strategy and commercial arrangements

• Member Services Executive

  • Apr 2004 - Nov 2004

  Undertook a two-fold role in securing corporate partnerships and sponsorships for the ICAEW London Region and generating new initiatives to effectively support the membership and business strategy. A key element of my role was to generate income which underpinned initiatives and corporate activities.

• Marketing and Events Executive

  • Jul 2002 - Apr 2004

  Responsible for the management of the ICAEW’s London Region Student Society, supporting over 3,000 accounting trainees. Responsible for implementing and managing the events programme including career development, social and study support activities as well as all business infrastructure activities. Developed and implemented a successful sponsorship strategy resulting in tripling the sponsorship income within my first year. Turned around the activities including events, publications and marketing from loss making to profit generation. Show less



IBDG

• International Trade and Development
• 1 - 100 Employee

• Events Manager

  • Oct 2001 - Apr 2002

  Responsible for managing events and conference, servicing and implementing all sponsorships and facilitating strategic meetings and introductions between delegates. Conferences were professional sector and events focused around facilitating face to face meetings and introductions for business development. Responsible for managing events and conference, servicing and implementing all sponsorships and facilitating strategic meetings and introductions between delegates. Conferences were professional sector and events focused around facilitating face to face meetings and introductions for business development.



Puratos

• Belgium
• Food and Beverage Manufacturing
• 700 & Above Employee

• Marketing Executive

  • 1999 - 2000

  UK marketing representative responsible for marketing to and engaging with major clients including wholesalers, supermarkets and independents. Responsible for supporting the launch of new products in the UK. UK marketing representative responsible for marketing to and engaging with major clients including wholesalers, supermarkets and independents. Responsible for supporting the launch of new products in the UK.



Группа компаний ICL

• IT Services and IT Consulting
• 100 - 200 Employee

• Bid Assistant

  • 1997 - 1998

  Supporting the sales and bid team in winning outsourcing projects in the defence, education, local authority and private sector. Supporting the sales and bid team in winning outsourcing projects in the defence, education, local authority and private sector.