George F.

Craft Manager - Southwest at Prairie Malt
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Contact Information
us****@****om
(386) 825-5501
Location
San Francisco Bay Area

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Experience

    • Canada
    • Food & Beverages
    • 1 - 100 Employee
    • Craft Manager - Southwest
      • Mar 2021 - Present

    • Wholesale Import and Export
    • 1 - 100 Employee
    • Division Manager - NYC
      • Nov 2014 - Aug 2020

      - Managed B. United’s largest market, plus two satellite markets. - Worked closely with our distributors in order to dynamically expand our account base, drive long-term sales and build close relationships with our accounts in highly saturated and competitive markets. Motivated distributor sales teams by selling the stories of our brands. - Consulted with accounts on branding, pricing, draft system management and troubleshooting. Conducted staff trainings for accounts ranging from 3 Michelin Star restaurants to neighborhood bars. Ran comprehensive sensory training panels for B United and industry colleagues. - Played a key role in R&D by collaborating with our producers to help them design impactful recipes and brands for the market. Built and maintained a company library to aid R&D efforts. Show less

    • United Kingdom
    • Beverage Manufacturing
    • 1 - 100 Employee
      • May 2014 - Aug 2014

      - Managed all shop operations: staffing, customer support, inventory management, stocking.

      • Sep 2013 - May 2014

      - Built and curated the shop’s craft beer selection.- Solely managed beer ordering and inventory.- Conducted private beer tastings of up to 30 people.

    • United Kingdom
    • Food & Beverages
    • 1 - 100 Employee
    • Assistant Brewer / Consultant
      • May 2014 - Jul 2014

      - Assisted the head brewer with hot-side production. Helped bottling, labeling and cask filling. - Consulted for the Pub the brewery owned to help them build a dynamic beer selection for their customers. - Assisted the head brewer with hot-side production. Helped bottling, labeling and cask filling. - Consulted for the Pub the brewery owned to help them build a dynamic beer selection for their customers.

    • Beverage Manufacturing
    • 1 - 100 Employee
    • Beer Director
      • 2011 - 2013

      - Helped to grow and maintain the largest off-premise selection of artisanal beer in Scotland, selling/ordering. - Developed an extensive knowledge of Scotch, wine and artisanal craft beers. - Conducted private beer tastings of up to 20 people. - Helped to grow and maintain the largest off-premise selection of artisanal beer in Scotland, selling/ordering. - Developed an extensive knowledge of Scotch, wine and artisanal craft beers. - Conducted private beer tastings of up to 20 people.

    • United States
    • Entertainment
    • 100 - 200 Employee
    • Junior Engineer
      • 2010 - 2013

      Summers - Assisted CEO, CTO and Global IT Director. - Worked with the IT Director and CTO to develop, engineer and implement technology solutions throughout the company. - Managed and oversaw a vast array of hardware –– from McIntosh audio-systems to storage servers and network switches. Taught newly implemented software and hardware to colleagues and C-level executives. Summers - Assisted CEO, CTO and Global IT Director. - Worked with the IT Director and CTO to develop, engineer and implement technology solutions throughout the company. - Managed and oversaw a vast array of hardware –– from McIntosh audio-systems to storage servers and network switches. Taught newly implemented software and hardware to colleagues and C-level executives.

Education

  • University of St. Andrews
    Scottish Masters, Modern History
    2010 - 2014
  • Harvard
    Social Anthropology, A
    2012 - 2012
  • Kimball Union Academy
    2006 - 2010

Community

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