George Eubanks
President at Highway Two- Claim this Profile
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Bio
James Thomas
I have had the pleasure of working with George twice in my career with different companies dating back to 2004. Obviously, I wouldn't have signed up for a second tenure with George in a senior leadership role if I didn't believe in his abilities. George is a dynamic leader that adds serious firepower to any organization. George has years of experience in building strong teams, growing sales, and catapulting brand successes. He has a boundless passion for leading edge ideas and is known to think outside the box. Although George is results driven, he encompasses a great personality around the workplace and was always accessible. I will always consider George to be a business mentor as I have learned many valuable skills during our time together. You should also know that George is a seasoned traveler, a dedicated family man, and has a passion for riding road and mountain bikes.
Brett Hahn
Acumen – Authentic – Capable – Genuine are just a few words that come to mind when I think of George Eubanks. A friend, colleague and competitor for over twenty years, I’ve come to know George on multiple levels. I’ve also had the pleasure of a first-hand view of his professional growth. He has managed sales & marketing roles from every angle – always with strategic growth plans that delivered predictable and consistent results. However, over the past decade, I have watched him become a true leader and an accomplished senior executive who is capable of charting the success of companies both in and out of the cycling sector, and with revenue in the multiple millions. George is a thoughtful ‘doer’ – getting a lot done with grace, flair and integrity. A head down, roll up the sleeves thinker, you can expect a lot of George, and he’ll deliver in spades!
James Thomas
I have had the pleasure of working with George twice in my career with different companies dating back to 2004. Obviously, I wouldn't have signed up for a second tenure with George in a senior leadership role if I didn't believe in his abilities. George is a dynamic leader that adds serious firepower to any organization. George has years of experience in building strong teams, growing sales, and catapulting brand successes. He has a boundless passion for leading edge ideas and is known to think outside the box. Although George is results driven, he encompasses a great personality around the workplace and was always accessible. I will always consider George to be a business mentor as I have learned many valuable skills during our time together. You should also know that George is a seasoned traveler, a dedicated family man, and has a passion for riding road and mountain bikes.
Brett Hahn
Acumen – Authentic – Capable – Genuine are just a few words that come to mind when I think of George Eubanks. A friend, colleague and competitor for over twenty years, I’ve come to know George on multiple levels. I’ve also had the pleasure of a first-hand view of his professional growth. He has managed sales & marketing roles from every angle – always with strategic growth plans that delivered predictable and consistent results. However, over the past decade, I have watched him become a true leader and an accomplished senior executive who is capable of charting the success of companies both in and out of the cycling sector, and with revenue in the multiple millions. George is a thoughtful ‘doer’ – getting a lot done with grace, flair and integrity. A head down, roll up the sleeves thinker, you can expect a lot of George, and he’ll deliver in spades!
James Thomas
I have had the pleasure of working with George twice in my career with different companies dating back to 2004. Obviously, I wouldn't have signed up for a second tenure with George in a senior leadership role if I didn't believe in his abilities. George is a dynamic leader that adds serious firepower to any organization. George has years of experience in building strong teams, growing sales, and catapulting brand successes. He has a boundless passion for leading edge ideas and is known to think outside the box. Although George is results driven, he encompasses a great personality around the workplace and was always accessible. I will always consider George to be a business mentor as I have learned many valuable skills during our time together. You should also know that George is a seasoned traveler, a dedicated family man, and has a passion for riding road and mountain bikes.
Brett Hahn
Acumen – Authentic – Capable – Genuine are just a few words that come to mind when I think of George Eubanks. A friend, colleague and competitor for over twenty years, I’ve come to know George on multiple levels. I’ve also had the pleasure of a first-hand view of his professional growth. He has managed sales & marketing roles from every angle – always with strategic growth plans that delivered predictable and consistent results. However, over the past decade, I have watched him become a true leader and an accomplished senior executive who is capable of charting the success of companies both in and out of the cycling sector, and with revenue in the multiple millions. George is a thoughtful ‘doer’ – getting a lot done with grace, flair and integrity. A head down, roll up the sleeves thinker, you can expect a lot of George, and he’ll deliver in spades!
James Thomas
I have had the pleasure of working with George twice in my career with different companies dating back to 2004. Obviously, I wouldn't have signed up for a second tenure with George in a senior leadership role if I didn't believe in his abilities. George is a dynamic leader that adds serious firepower to any organization. George has years of experience in building strong teams, growing sales, and catapulting brand successes. He has a boundless passion for leading edge ideas and is known to think outside the box. Although George is results driven, he encompasses a great personality around the workplace and was always accessible. I will always consider George to be a business mentor as I have learned many valuable skills during our time together. You should also know that George is a seasoned traveler, a dedicated family man, and has a passion for riding road and mountain bikes.
Brett Hahn
Acumen – Authentic – Capable – Genuine are just a few words that come to mind when I think of George Eubanks. A friend, colleague and competitor for over twenty years, I’ve come to know George on multiple levels. I’ve also had the pleasure of a first-hand view of his professional growth. He has managed sales & marketing roles from every angle – always with strategic growth plans that delivered predictable and consistent results. However, over the past decade, I have watched him become a true leader and an accomplished senior executive who is capable of charting the success of companies both in and out of the cycling sector, and with revenue in the multiple millions. George is a thoughtful ‘doer’ – getting a lot done with grace, flair and integrity. A head down, roll up the sleeves thinker, you can expect a lot of George, and he’ll deliver in spades!
Experience
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Highway 2
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United States
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Sporting Goods Manufacturing
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1 - 100 Employee
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President
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Nov 2021 - Present
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VP Sales and Marketing
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May 2017 - Nov 2021
• Appointed to drive business growth and mentor CEO of this German company’s US subsidiary. • Set and executed strategic plan that lent new clarity and focus to a complex business model, aligning all operational pieces. • Coordinated record-setting growth, with double-digit revenue gains for the past 3 consecutive years. • Restructured and refocused inside and outside sales organizations (comprising 100 agents) on new channel direction. • Led development of strategic marketing campaigns to acquire new distribution and end user customers.• Improved talent acquisition by devising a new recruiting process to onboard more high-potential, performance-driven sales leaders and associates. • Grew directly managed national and select OEM accounts by 20% YoY.
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CEO
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Nov 2016 - May 2017
• Created and executed dealer direct channel strategy to build scalable model for future growth. • Strengthened bottom line by reducing costs 35% in the first 3 months. • Raised $600K in new capital to execute mid-term strategic goals.• Located strategic partner to purchase company – sale completed in August 2017. • Created and executed dealer direct channel strategy to build scalable model for future growth. • Strengthened bottom line by reducing costs 35% in the first 3 months. • Raised $600K in new capital to execute mid-term strategic goals.• Located strategic partner to purchase company – sale completed in August 2017.
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President
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Apr 2008 - Nov 2016
• Spearheaded new strategic plan that fueled 230% growth, taking annual revenue from $15M to $51M in 8 years. • Opened Canadian market, driving 10%-15% additional revenue YoY.• Promoted development effort to add company field representatives to sales organization, resulting in incremental 15%-20% territorial growth. • Developed California-based sales and service office to maximize talent base acquisition. o Onboarded Controller to support business growth and complex financial structure.o Recruited Supply Chain Analyst to stabilize and right size inventory investments. o Recruited National Sales Director to develop and motivate sales teams. • Justified largest investment in company history by convincing Board and owners to add new brands to company portfolio. • Set North American distribution strategy to include multiple warehousing and shipping points.
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National Sales Manager
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Apr 2004 - Apr 2008
• Led inside and outside sales teams to produce double-digit revenue gains every year.• Built a dynamic inside sales team by recruiting from well-known, customer service-focused companies.• Introduced a “trade out” program for competitor’s eyewear, minimizing delay in market entry. Eyewear category increased revenue 10% in first year. • Led inside and outside sales teams to produce double-digit revenue gains every year.• Built a dynamic inside sales team by recruiting from well-known, customer service-focused companies.• Introduced a “trade out” program for competitor’s eyewear, minimizing delay in market entry. Eyewear category increased revenue 10% in first year.
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U.S. Aftermarket Sales Manager
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Mar 2000 - Apr 2004
Building and developing winning sales teams. Product management of industry leading footwear brand. Strategic sales planning resulting in dynamic profit growth for U.S. subsidiary. Building and developing winning sales teams. Product management of industry leading footwear brand. Strategic sales planning resulting in dynamic profit growth for U.S. subsidiary.
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OEM Sales Manager
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Sep 1998 - Mar 2000
Managed US OEM sales for industry leader in cycling products. Developed long term sales strategies to insure continuation of brand strength with customer base. Worked closely with product development team to insure product met market requirements. Successfully expanded sales channels to include new distribution opportunities. Managed US OEM sales for industry leader in cycling products. Developed long term sales strategies to insure continuation of brand strength with customer base. Worked closely with product development team to insure product met market requirements. Successfully expanded sales channels to include new distribution opportunities.
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Education
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Georgia State University
Bachelor of Arts (B.A.), Journalism
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