Experience

Pennsylvania College of Art and Design

• United States
• Higher Education
• 1 - 100 Employee

• Senior Graphic Designer / Front-end Developer

  • Dec 2020 - Present

  As a designer/developer for this 4-year art college, responsible for creating digital and print marketing materials with a consistent brand look and messaging across all departments. • Website Design and Admin - Handle all daily website administration through Wordpress and design and code new pages. Also work with pages in the college’s Slate platform. • Print Marketing - Design and oversee the production of all the college’s public-facing print materials. Includes postcards, banners, brochures, powerpoints, and flyers. • Email Marketing - Design and create eblasts to connect with prospective students, current students, alumni, and donors. • Event Promotions - Design digital and print materials for exhibitions, events, and graduation. • Merchandise Design - Handle the design of all college swag to ensure consistent brand feel. Includes hoodies, hats, shirts, stickers, pennants, pens, and pins. • Wayfinding - Responsible for the design and placement of all directional signage within the college buildings. Show less



Cimbrian

• Information Technology & Services
• 1 - 100 Employee

• UI Designer / Front End Developer

  • Jan 2020 - Nov 2020

  As a UI/UX Designer, responsible for project management, client interaction, and every creative aspect of a website. As a Front End Developer, responsible for the construction of the site in the WordPress CMS including HTML templates, content importing, page layout, SEO, and testing on various browsers and devices. Clients include ClickUpon, Implanting Mentors, and Pennsylvania College of Art & Design. As a UI/UX Designer, responsible for project management, client interaction, and every creative aspect of a website. As a Front End Developer, responsible for the construction of the site in the WordPress CMS including HTML templates, content importing, page layout, SEO, and testing on various browsers and devices. Clients include ClickUpon, Implanting Mentors, and Pennsylvania College of Art & Design.



Chicco USA

• United States
• Manufacturing
• 1 - 100 Employee

• Digital Creative Director

  • Nov 2016 - Dec 2019

  As the Digital Creative Director, directed and created all aspects of digital content needed by the U.S. division of this baby products company based in Italy. • Ongoing Site Administration - Actively improved organic ranking and site traffic through site refinement as well as designing and coding new landing pages. Handled all daily website administration through Salesforce Commerce Cloud. • Email Marketing - Coordinated communications with customers throughout their purchasing life-cycle. Designed and created all eBlasts. • Promotional Marketing - Designed and created banner ads, eBlasts, social materials, and webpages to effectively promote sales and deals through Chicco USA’s website. • Website Redesign - Part of a six-person internal team that worked with Lyons SG (now Capgemini) in the design and creation of a more education-centric e-commerce website. The 2017 project took 10-months. Refined and completed the concept designs to align with Chicco's brand. After the site was delivered by Lyons SG, lead a nine-person team of staff and freelancers to create, input, and clean up all content before launch. This website redesign earned ChiccoUSA.com the 2017 Best of Category for E-commerce/Shopping in the Horizon Interactive Awards. Show less



Spencer Advertising & Marketing

• Digital Creative Director

  • Nov 2014 - Nov 2016

  As the creative lead on a team of four, served all the digital needs of Spencer clients. Responsibilities included: project cost and scope estimating, client interactions, concept development and presentation, HTML template creation in Destinare CMS and WordPress, and content importing and page layout. As the creative lead on a team of four, served all the digital needs of Spencer clients. Responsibilities included: project cost and scope estimating, client interactions, concept development and presentation, HTML template creation in Destinare CMS and WordPress, and content importing and page layout.

• Digital Art Director

  • Jun 2013 - Nov 2014

  As the Digital Art Director, responsible for continuing the digital brand I established while at Cimbrian, as well as designing all digital marketing assets. Responsible for maintaining the ChiccoUSA.com website as well as designing and coding new product landing pages and microsites for large product launches. As the Digital Art Director, responsible for continuing the digital brand I established while at Cimbrian, as well as designing all digital marketing assets. Responsible for maintaining the ChiccoUSA.com website as well as designing and coding new product landing pages and microsites for large product launches.

• Digital Art Director

  • May 2010 - Jun 2013

  Cimbrian merged with Spencer Advertising & Marketing to provide digital services to Spencer's extensive high-end retail client base. Responsible for designing and implementing large-scale marking campaigns. Continued to service Cimbrian clients as well as obtaining new clients through Spencer. Responsibilities included: client interactions, concept development and presentation, HTML template creation, and page layout using Cimbrian’s proprietary Destinare CMS and the WordPress CMS. Cimbrian merged with Spencer Advertising & Marketing to provide digital services to Spencer's extensive high-end retail client base. Responsible for designing and implementing large-scale marking campaigns. Continued to service Cimbrian clients as well as obtaining new clients through Spencer. Responsibilities included: client interactions, concept development and presentation, HTML template creation, and page layout using Cimbrian’s proprietary Destinare CMS and the WordPress CMS.

• Digital Creative Director

  • Aug 1999 - May 2010

  Responsible for client interaction, site concepts and presentation, HTML template creation, content importing, and page layout using Cimbrian’s proprietary content management systems DSF and Destinare, as well as WordPress and Sitefinity. • Government - Cimbrian (formerly PPTNet) created DSF, a proprietary CMS, for the PA state government to bring their department websites onto a cohesive platform. Responsible for the overall design and navigation flow of many PA government agencies like Education, Labor & Industry, Revenue, Health, Banking, Insurance, as well as the Pennsylvania Lottery. Worked with each agency to create a site that suited their customers' needs. That, in turn, led to redesigns of numerous PA county government sites including Berks, Monroe, Lycoming, Westmoreland, and Lancaster counties. Served as the lead designer when Connecticut and Washington DC governments adopted our CMS platform. Responsible for completely overhauling and re-designing the user experience for DSF 2.0 • Applications - Collaborated with programmers on the user interface for Cimbrian’s Web Applications division. • Tourism - In 2004, Cimbrian transitioned to commercial and tourism bureau clients. Responsible for meeting with clients to assess customer needs, then designed robust websites to meet these needs. Managed two other Interactive Designers who assisted in building and testing websites. Designed large, robust tourism sites for PA Dutch Visitors Bureau, Kitchen Kettle Village, and Select Registry in Cimbrian’s proprietary content management system, Destinare. • Commercial - Designed and constructed commercial sites in Sitefinity and WordPress content management systems. Responsible for establishing the digital brand for Chicco USA in 2007 and 2010. In 2010, Cimbrian won the Central Penn Business Journal’s Best of the Web - Design Company of the Year and ChiccoUSA’s site won first in the retail category. Show less



Electric Design

• Writing and Editing
• 1 - 100 Employee

• Self Employed Designer

  • Aug 1997 - Aug 1999

  Self-taught designer and coder, created first websites for a number of local companies. Designed user interfaces for online applications for PPTNet. Self-taught designer and coder, created first websites for a number of local companies. Designed user interfaces for online applications for PPTNet.



Charles Haldeman Advertising

• Art Director

  • May 1993 - Aug 1997

  As one of three art directors in this 15-person agency, responsible for developing concepts, making client revisions, and preparing final artwork for print production for brochures, catalogs, posters, store signage, and trade show booths. National accounts included: AstraZeneca, G.H. Bass & Co., Baquacil pool care products, and Performance Bikes. Local accounts included Rutt Custom Cabinetry, Hamilton Watch, Lancaster Visitor’s Bureau, and Royer’s Flowers. Served as the resident IT manager, staying up-to-date on emerging technologies and made purchases that kept the company in line with the rapidly changing digital publishing landscape. Show less



LNP Media Group

• United States
• Media Production
• 100 - 200 Employee

• Graphic Artist

  • Nov 1986 - May 1993

  Recruited to initiate and implement a graphic design department at the 100-yr-old Intelligencer Journal. As the newspaper's first graphic designer, designed and created all the graphics including charts, graphs, and maps to illustrate news stories. Created illustrations and engaging layouts for the Lifestyle department. Collaborated with photography staff to create the cover art for Happenings, a weekly tabloid magazine. Collaborated on a regular basis with editors and reporters to design feature pages and special series. Show less