Experience

Xamarin Developer

• United Kingdom
• Software Development
• 400 - 500 Employee

• Strategy Director | Design Strategist

  • Sep 2017 - Present

  Greater New York City Area DEVELOPING PRODUCTS AND PLATFORMS THAT SCALE MY SUPERPOWER: • Creating brand narratives, informing design, product prototyping and orchestrating its expression across multiple touch points SKILLSET: • Executing design research, creation of screeners/criteria and conduct research • Identifying the connection between people, attitudes and preferences (brand, products and experiences) • Articulating design vision through prototyping, scenario planning and strategic… Show more DEVELOPING PRODUCTS AND PLATFORMS THAT SCALE MY SUPERPOWER: • Creating brand narratives, informing design, product prototyping and orchestrating its expression across multiple touch points SKILLSET: • Executing design research, creation of screeners/criteria and conduct research • Identifying the connection between people, attitudes and preferences (brand, products and experiences) • Articulating design vision through prototyping, scenario planning and strategic roadmaps • Owning the development of content ideation, testing and refining SAMPLE PROJECTS: • STARBUCKS: Created a natural energy brand extension called Starbucks Doubleshot • NASCAR: Connect the brand with a new generation of fans • HULU: Created a unifying platform idea for a multi-generational audience Clients include: Adidas, A&E, A+E Studios, American Express, Asian Art Museum, Blacture, Cadillac, Chanel, Chief Michaels, Coca-Cola, Delta, De Beers, Design Hotels, DesignHotels, Disney, Dog Chow, eBay, French’s Mustard, Hasbro, Hulu, IBM, JBL, Jetsetter, Martell, McCormick, Microsoft, NASCAR, Nestle Water, Netflix, New York Jets, Procter & Gamble, Showtime, Smirnoff, Starbucks, Target, Ultimaker, Wyndham Agencies: A Dozen Cookies, AKQA, AllDayEveryDay, Barbarian Group, Cashmere, CreatetheGroup, Co. Collective, Cutwater, Decoded, Huge, JonesKnowles, K Street Partners, Malka, MRM, Narrative, Moving Brands, Pereira & O'Dell, Sunshine, Sylvain Labs Show less



Kynsho

• United States
• Design

• Founder

  • Jan 2018 - Present

  Greater New York City Area DESIGNING FOR TRANSITIONAL SPACES • Establishing a creative vision for the brand • Leading the product marketing process from ideation to execution, including Product Development, Creative, Sales, Ops and Marketing. • Managing product development calendar • Identifying customer needs, develop product roadmap, prototype, test and validate concepts Awards: WorkShop at Macy's class of 2021 RetailerUnited 2nd Place Winner 2020 Facebook Grant Recipient 2020 Startup… Show more DESIGNING FOR TRANSITIONAL SPACES • Establishing a creative vision for the brand • Leading the product marketing process from ideation to execution, including Product Development, Creative, Sales, Ops and Marketing. • Managing product development calendar • Identifying customer needs, develop product roadmap, prototype, test and validate concepts Awards: WorkShop at Macy's class of 2021 RetailerUnited 2nd Place Winner 2020 Facebook Grant Recipient 2020 Startup Leadership Program Class of 2020 Early Growth BFM Program scholarship recipient - 2020 SPECTRUM Virtual Scholarship Entrepreneurs recipient - 2020 Startup Runway Atlanta Entrepreneurship Finalist - 2020 Show less



Startup Leadership Program

• United States
• Education
• 1 - 100 Employee

• Fellow

  • Sep 2019 - Apr 2020

  Greater New York City Area SLP is a highly selective, 80-hour, 6-month world-class training program and lifetime network for outstanding founders and innovators. SLP Fellows have founded more than 1,000 companies and raised over $450 million.



ROCHAMBEAU!

• Co-Founder

  • Aug 2017 - Oct 2019

  New York, New York, United States Manufacturing FOMO since 2017. WE ARE A CREATIVE GROUP WITH A SIMPLE TWIST—OUR BRIEF IS THE CULTURE ITSELF. • Strategically and creatively, we identify things that will naturally occur in culture and incubate those behaviors as experiential events Clients: Delta, Coca-Cola, The NBA, TNT



Isobar

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Associate Director Of Strategy

  • Jan 2016 - Mar 2017

  Greater New York City Area CRAFTING DIGITAL EXPERIENCES THAT SCALE Develop compelling consumer insights to create new digital innovations for clients. Activities Includes: - Developing high-level visions for brands - Brand strategy development - Digital strategy activation - Communications planning - Leading the pitch process - Client workshops and trends presentations - IP Generation - Integrating a making process into the strategic development of all projects - Partnering… Show more CRAFTING DIGITAL EXPERIENCES THAT SCALE Develop compelling consumer insights to create new digital innovations for clients. Activities Includes: - Developing high-level visions for brands - Brand strategy development - Digital strategy activation - Communications planning - Leading the pitch process - Client workshops and trends presentations - IP Generation - Integrating a making process into the strategic development of all projects - Partnering with startups to develop new products and services Clients include: Martell, Adidas, Chanel, Wyndham, Proctor & Gamble, General Motors Show less



Freelance

• Senior Brand Strategist

  • Jun 2010 - 2016

  New York, NY INSPIRED BRANDS TO RE-IMAGINE OR RE-INVENT THEIR CATEGORIES - Collaborated with creative directors, UX designers, copywriters and engineers to create category defining online and offline experiences. Clients included: Dos Equis, American Express, Blue Apron, The New York Knicks, Ebay, Chase Bank, The C.I.A., Urban Outfitters, Nikon, Reebok, David Yurman, DesignHotels, Jetsetter, Easton, CoolSculpting, Wall Street English, SpikeTV, DeBeers, Home Depot, Amex, Sanofi Aventis, Ames



Zenith

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Associate Planning Director

  • Apr 2011 - Dec 2011

  Greater New York City Area FACILITATING INNOVATION ACROSS AGENCY PARTNERS - Led clients and over 15 partner agencies in crafting a core idea to develop compelling media ideas - Helped established an innovation practice with the agency. - Lots of workshops, energy drinks and play doh. Clients included: Dog Chow, Chase, Nestle Waters, Chef Michaels, French’s Mustard



Wolff Olins

• United Kingdom
• Design Services
• 100 - 200 Employee

• Strategist

  • Aug 2007 - Jun 2010

  Greater New York City Area CREATING BETTER REALITIES, NOT NICER IMAGES - Worked with Fortune 500 companies, scientist, engineers and entrepreneurs to define the next stage of growth for brands. Clients included: MapQuest, Microsoft, Hasbro, Target, Starbucks, Windows Phone, Courier



AKQA

• United States
• Design
• 700 & Above Employee

• Account Planner

  • Jul 2005 - Jul 2007

  Greater New York City Area DEVELOPING DIGITALLY-LED EXPERIENCES - Developing brand experiences through innovative technology solutions. - Identifying novel ways consumers use technology and translating them into branded experiences. - The first strategic planner in AKQA New York Clients included: New York Jets, Coca-Cola, Smirnoff, Comcast, Martin & Osa Re-defining a digital audience: Turning fan gossip into brand asset Romancing a brand's history: Translating the unofficial… Show more DEVELOPING DIGITALLY-LED EXPERIENCES - Developing brand experiences through innovative technology solutions. - Identifying novel ways consumers use technology and translating them into branded experiences. - The first strategic planner in AKQA New York Clients included: New York Jets, Coca-Cola, Smirnoff, Comcast, Martin & Osa Re-defining a digital audience: Turning fan gossip into brand asset Romancing a brand's history: Translating the unofficial journey of vodka in the US into a fully immersive experience Extending a brand campaign: Leveraging the insight that consumer no longer make a distinction between real and virtual content Show less