Experience

Akis Petretzikis LTD

• Greece
• Food & Beverages
• 1 - 100 Employee

• Commercial Director

  • Jun 2020 - Present



SKAI TV

• Greece
• Broadcast Media Production and Distribution
• 100 - 200 Employee

• TV Client Service

  • Mar 2018 - May 2020

  Working closely with media agencies and assisting with the media buying in line with specific budget and agreed CPR (cost per rate). Negotiating the price and placement of advertisements. Analysing the rates of all the programmes on a daily basis. Preparing, proposing and executing media sponsorships. Managing budgets and maintaining advertising spend records. Working closely with media agencies and assisting with the media buying in line with specific budget and agreed CPR (cost per rate). Negotiating the price and placement of advertisements. Analysing the rates of all the programmes on a daily basis. Preparing, proposing and executing media sponsorships. Managing budgets and maintaining advertising spend records.



Kallas Papadopoulos Food Trading S.A

• Athens, Attiki, Greece

• Marketing and Communications Manager

  • Jan 2013 - Mar 2018

  Analysed market data to inform strategic decisions. Developed and managed communications strategies, plans and budgets. Proofed and approved production and printing drafts of promotional materials. Coordinated and participated in trade shows (Food Expo, HO.RE.CA, Artoza). Analysed market data to inform strategic decisions. Developed and managed communications strategies, plans and budgets. Proofed and approved production and printing drafts of promotional materials. Coordinated and participated in trade shows (Food Expo, HO.RE.CA, Artoza).



UpSet! Cyprus Advertising Company

• Nicosia, Cyprus

• Senior Account Director

  • Sep 2011 - Oct 2013

  Met with clients to discuss advertising options and future growth goals. Worked with client's marketing department to create targeted advertising strategies for key customer demographics. Applied business and marketing knowledge to develop briefs and pitches for customer projects. Created and implemented successful advertising strategies through all media. Partnered with the stategic planning department and creative department to prepare, design, implement and measure success of campaigns. Supervised lower-level account managers to maintain excellent services for the accounts. Major accounts handled: marfin laiki bank, celestyal cruises, fotiades ltd (carlsberg, argos mineral water, ena fresh juices, shark). Show less



UpSet! Advertising agency

• Athens, Attiki, Greece

• Account Director

  • Nov 2003 - Jul 2011

  Met with clients to discuss advertising options and future growth goals. Worked with client's marketing department to create targeted advertising strategies for key customer demographics. Applied business and marketing knowledge to develop briefs and pitches for customer projects. Created and implemented successful advertising strategies through all media. Partnered with the strategic planning department and creative department to prepare, design, implement and measure success of campaigns. Supervised lower-level account managers to maintain excellent services for the accounts. Major accounts handled: seat, national bank of Greece, marfin laiki bank, cyta telecommunications, baccardi Hellas, dole fruits, love radio, ministry of education, itralot, itracom, celestial cruises. Show less



Cream Advertising agency

• Athens, Attiki, Greece

• Account Manager

  • Sep 2002 - Sep 2003

  Worked with client's marketing department to create targeted advertising strategies for key customer demographics. Developed briefs and pitches for customer projects. Assisted and implemented successful advertising strategies through all media. Major accounts handled: Mega Channel Worked with client's marketing department to create targeted advertising strategies for key customer demographics. Developed briefs and pitches for customer projects. Assisted and implemented successful advertising strategies through all media. Major accounts handled: Mega Channel