Experience

Search Engine People Inc.

• Canada
• Advertising Services
• 1 - 100 Employee

• Senior Digital Strategist

  • Aug 2019 - Present

  - Providing comprehensive, integrated marketing strategies that encompass Search Engine Optimization, Search Engine Marketing, Display Advertising, Social Media, and more! - As one of Canada's first search marketing agencies, Search Engine People have spent the last two decades developing SEO processes that have been perfected over thousands of websites. - We are a Google Premiere Partner with 64 Google certifications in a variety of specializations including PPC and digital display advertising - Certified as a GREAT WORKPLACE after a thorough and independent analysis conducted by Great Place to Work® Canada Show less



AsteroidX

• Canada
• Advertising Services
• 1 - 100 Employee

• Business Development

  • Jan 2019 - Jul 2019

  AsteroidX helps Amazon sellers make more money deploying Amazon Sponsored Products and Sponsored Brands ads to maximize revenue and minimize costs. Some highlights: > end-to-end solution for Amazon Advertising with an average 300% ROI > Inc. 500 customers, $10m ad spend under management annually > 8 team members (2019). Based out of Toronto, Canada AsteroidX helps Amazon sellers make more money deploying Amazon Sponsored Products and Sponsored Brands ads to maximize revenue and minimize costs. Some highlights: > end-to-end solution for Amazon Advertising with an average 300% ROI > Inc. 500 customers, $10m ad spend under management annually > 8 team members (2019). Based out of Toronto, Canada



ReachLocal

• United States
• Advertising Services
• 700 & Above Employee

• Digital Marketing Consultant - Toronto

  • Sep 2013 - Jan 2019

  • Consulted with businesses on internet marketing strategies • Delivered a comprehensive recommendation based on needs analysis and budget requirements • Built and processed campaigns utilizing an integrated suite of products and services, with a focus on lead conversion, online branding, lead generation via search engine marketing and optimization of online marketing spend • Monitored results and assess performance • Recommended and implemented required campaign adjustments • Experience with SalesForce CRM software Show less



Corus Entertainment

• Canada
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Account Executive - Q107 / 102.1 The Edge / AM640 Radio and Interactive - Toronto

  • Oct 2008 - Sep 2012

  • Responsible for prospecting and generating direct local revenue for Q107/102.1 The Edge/AM640/95.3 Vinyl FM and respective websites• Selling solutions in the form of radio commercials, sponsorships, on-air contests/promotions, online display ads and online integrated programs• Managing and growing list of new and current advertisers built from ground up• Designing and overseeing client creative• Voicework for commercials• Experience with AirWare, RTS and Air Traffic Control software systems Show less

• Promotions/Programming Assistant Q107 - Toronto

  • Apr 2006 - Nov 2008

  • Planning, coordinating and executing on-air and online promotions, contests and events (advertiser, record company and ratings driven)• Responsible for Q107’s image, acquisition of new listeners and enhancing the listening experience to increase ratings• External promotional proposals, internal idea selling and detailed logistical implementation memos• Creating and updating website content and communicating with listener database• Management of promotions staff and office interns• Coordination and overseeing all aspects of live on location broadcasts• First point of contact for customer service for all listener communications• Voicework for commercials Show less

• Promotions Director 96.3 JOE FM / CKWS TV / Oldies 960 - Kingston

  • 2004 - 2006

  • Responsible for image, acquisition of new listeners and enhancing the listening/viewing experience to increase ratings and revenue for 96.3 JOE FM/Oldies 960/CKWS TV • Planning, coordinating and executing on-air and online promotions, marketing, events and contests for two radio stations and one TV station • External promotional proposals, internal idea selling and internal detailed memos • Writing station promo commercials (TV and Radio) • Voicework for commercials • Creating/updating website content and communicating with fan database • Evening and weekend on air-host on 96.3 JOE FM • Creating, coordinating, executing and MCing station events for all three stations Show less



Durham Radio Inc.

• Canada
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Promotions Director 94.9 The Rock / 1350 CKDO - Oshawa

  • 2003 - 2004

  • Responsible for planning, coordinating and implementing station promotions, events and contests for 2 stations • Responsible for executing all event set-ups and on-site activity • Fill-in commercial production • Fill-in morning show production • Responsible for planning, coordinating and implementing station promotions, events and contests for 2 stations • Responsible for executing all event set-ups and on-site activity • Fill-in commercial production • Fill-in morning show production



Corus Entertainment Oshawa (Now Owned By Durham Radio Inc.)

• Interim Promotions Director & On Air Host Magic @ 94.9 / 1350 CKDO - Oshawa

  • 2002 - 2003

  • Responsible for planning, coordinating and implementing station promotions, events and contests • Hosted a weekly 6 hour music program • Fill in morning show production (AM 1350 & CHEXTV Durham) • Responsible for planning, coordinating and implementing station promotions, events and contests • Hosted a weekly 6 hour music program • Fill in morning show production (AM 1350 & CHEXTV Durham)



Corus Entertainment - Oshawa (Now Owned By Durham Radio Inc.)

• Promotions Assistant - Energy FM @ 94.9

  • 2000 - 2001

  • Full time throughout summer and part-time throughout the year • Remote broadcast setups, live community event reporting, and MC‘ing events • Full time throughout summer and part-time throughout the year • Remote broadcast setups, live community event reporting, and MC‘ing events



Comtel Promotions

• Sales Representative - Toronto

  • 1998 - 2000

  • Outbound phone sales for The Globe & Mail • Outbound phone sales for The Globe & Mail