Experience

Addressya

• Sweden
• Software Development
• 1 - 100 Employee

• Marketing & Communications Officer

  • Jun 2020 - Present

  Addressya is a Swedish SaaS company that provides accurate digital addresses through its smart addressing platforms. As a Marketing and Communication Officer at Addressya, I optimize core customer journey touchpoints through;-Creating and optimizing marketing campaigns to align with the sales funnel. -Working in a remote environment closely with the product and customer experience teams to reinforce a strong solid customer journey in Rwanda, Uganda, and South African Markets -Creating a lifecycle journey that drives the product and customers engagement, activation, and retention.-Setting marketing department quarterly rocks that supports the overall company KPIs -Driving the development of the segmentation strategies in regards to email marketing to the Address app end-users based on key personas, behavior data, and messaging engagement data.-Innovating community building and stakeholders interaction strategies around the results from the paid ad campaigns during social media marketing.



Yobrand Group

• Rwanda
• Advertising Services
• 1 - 100 Employee

• Co-Founder and Growth Hacker

  • Sep 2018 - Jul 2020

  Yobrand Group is a digital marketing agency on a mission of branding businesses and giving them a strong online presence they’re proud of. While working at Yobrand Group, I oversaw the following. -Marketing: Crafted metrics for measuring marketing campaigns such as paid ads so that we know when to optimize the campaigns and make them work.-Run A/B test campaigns through marketing email programs and paid ads on social media platforms like Google Adwords, Facebook Ads, and LinkedIn Ads to get better results.-Created and implemented content calendar for social media campaigns and in-messaging such as push notifications and cloud messaging.



Gutenberg Digital Hub

• Germany
• Think Tanks
• 1 - 100 Employee

• Communication and Marketing Consultant

  • Nov 2019 - Nov 2019

  -A/B testing experiments to evaluate the performance of ads in German against those in English -Collaborated with the cross-functional team to develop campaigns that would increase the visibility of the hub around Mainz and Frankfurt Metropolitan area. -A/B testing experiments to evaluate the performance of ads in German against those in English -Collaborated with the cross-functional team to develop campaigns that would increase the visibility of the hub around Mainz and Frankfurt Metropolitan area.



RHODIUS Schleifwerkzeuge GmbH & Co. KG

• Digital Marketing Consultant

  • Sep 2019 - Nov 2019

  -Contributed to product marketing strategies for the African market penetration -Analyzed the customer journey of clients from Africa and developed the acquisition, retention, activation strategies to grow the market bigger -Contributed to product marketing strategies for the African market penetration -Analyzed the customer journey of clients from Africa and developed the acquisition, retention, activation strategies to grow the market bigger



GOED Africa Consulting

• Programs Officer

  • May 2015 - Dec 2018

  -Collaborated on campaigns targeting international students coming to Rwanda on graduate programs: --preparation of master calendars (Excel spreadsheets), documentation (including designing of itinerary forms, educational material expenses, etc.).-Created marketing campaigns to launch programs like WeCode Academy for girls in ICT -Collaborated on campaigns targeting international students coming to Rwanda on graduate programs: --preparation of master calendars (Excel spreadsheets), documentation (including designing of itinerary forms, educational material expenses, etc.).-Created marketing campaigns to launch programs like WeCode Academy for girls in ICT



Compassion International

• United States
• Non-profit Organizations
• 700 & Above Employee

• Equipping Leaders Retreat Ground Coordinator

  • Apr 2018 - Aug 2018

  • Venue Coordination: Assisted the Compassion Rwanda office in identifying a suitable venue. • Menu Coordination: Worked with the hotel to come up with an appropriate menu (accommodating any special dietary needs e.g. gluten free, vegetation) etc. • Room Coordination: Assisted the hotel in room allocation. • Airport Transport Coordination: Made sure that participants are picked from the airport and dropped on time. • Welcome Coordination: Provided a welcome package including name tags, welcome letters, weekly program and so on. • Team Building Coordination: Organized and managed the team building activities • Opening/Closing Event Coordination: Coordinated and managed the opening and closing ceremonies. • Help Desk Coordination: Provided a full day go-to person in case of questions and emergencies.• Program Events Coordination: Ensured the smooth running of the daily schedules



Rwanda Development Board/ ICT Department

• Investment Coordinator

  • Apr 2018 - May 2018

  • Planned exhibition hall layouts and activities such as demonstrations for Kigali Innovation City Stand at 2018 Transform Africa Summit • Explained the idea of Kigali Innovation City and Smart Cities to the potential investors • Secured sponsorship for different new projects under Kigali Innovation City• Assisted in designing of all promotional materials that were used to promote the Kigali Innovation City at Transform Africa• Promoted the RDB’s projects to all potential investors attending the summit • Organized the production of posters, flyers, postcards, and banners• Coordinated and monitored the venue to keep it clean, attractive and accessible to investors



Laterite-Africa

• Data Analysis

  • Sep 2015 - Feb 2016

  ● Conducted interviews using Survey instruments such as: Survey CTO● Tested questionnaires to the targeted people on field● Travelled to different locations in Rwanda to conduct field preparation● Documented issues that rose during field preparation and communicated them to coordinators● Transmitted data collected on a daily basis ● Analyzed data from research surveys ●Interpreted results from the customer survey and presented them on charts ● Conducted interviews using Survey instruments such as: Survey CTO● Tested questionnaires to the targeted people on field● Travelled to different locations in Rwanda to conduct field preparation● Documented issues that rose during field preparation and communicated them to coordinators● Transmitted data collected on a daily basis ● Analyzed data from research surveys ●Interpreted results from the customer survey and presented them on charts