Geoffrey Lapid
Sales And Marketing Specialist at Mad Cave Studios- Claim this Profile
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Bio
Lucy Rivers
Since I started at Nobrow, Geoffrey has always been kind, supportive and makes sure to set me clear and achievable goals. He has always been such a ray of sunshine over Zoom and in emails and other communication, I'm really going to miss having Geoffrey as a part of our team. Any company would be so lucky to have him join their crew.
LinkedIn User
I've had the pleasure of working with Geoffrey for 13 months at Nobrow US, and in that time I've seen him make an important and integral impact on the company. We've become way more responsive and organized due to his tireless efforts to streamline the general day-to-day workflow, and he's proven himself to be an incredibly reliable member of the team--I honestly do not know what we would do without him. Geoff has also become a hugely important part of the public face of Nobrow US, representing the company throughout North America at fairs and conventions, and his genuine enthusiasm for our titles is infectious. He's an excellent member of the team and someone who I look forward to working with for a long time.
Lucy Rivers
Since I started at Nobrow, Geoffrey has always been kind, supportive and makes sure to set me clear and achievable goals. He has always been such a ray of sunshine over Zoom and in emails and other communication, I'm really going to miss having Geoffrey as a part of our team. Any company would be so lucky to have him join their crew.
LinkedIn User
I've had the pleasure of working with Geoffrey for 13 months at Nobrow US, and in that time I've seen him make an important and integral impact on the company. We've become way more responsive and organized due to his tireless efforts to streamline the general day-to-day workflow, and he's proven himself to be an incredibly reliable member of the team--I honestly do not know what we would do without him. Geoff has also become a hugely important part of the public face of Nobrow US, representing the company throughout North America at fairs and conventions, and his genuine enthusiasm for our titles is infectious. He's an excellent member of the team and someone who I look forward to working with for a long time.
Lucy Rivers
Since I started at Nobrow, Geoffrey has always been kind, supportive and makes sure to set me clear and achievable goals. He has always been such a ray of sunshine over Zoom and in emails and other communication, I'm really going to miss having Geoffrey as a part of our team. Any company would be so lucky to have him join their crew.
LinkedIn User
I've had the pleasure of working with Geoffrey for 13 months at Nobrow US, and in that time I've seen him make an important and integral impact on the company. We've become way more responsive and organized due to his tireless efforts to streamline the general day-to-day workflow, and he's proven himself to be an incredibly reliable member of the team--I honestly do not know what we would do without him. Geoff has also become a hugely important part of the public face of Nobrow US, representing the company throughout North America at fairs and conventions, and his genuine enthusiasm for our titles is infectious. He's an excellent member of the team and someone who I look forward to working with for a long time.
Lucy Rivers
Since I started at Nobrow, Geoffrey has always been kind, supportive and makes sure to set me clear and achievable goals. He has always been such a ray of sunshine over Zoom and in emails and other communication, I'm really going to miss having Geoffrey as a part of our team. Any company would be so lucky to have him join their crew.
LinkedIn User
I've had the pleasure of working with Geoffrey for 13 months at Nobrow US, and in that time I've seen him make an important and integral impact on the company. We've become way more responsive and organized due to his tireless efforts to streamline the general day-to-day workflow, and he's proven himself to be an incredibly reliable member of the team--I honestly do not know what we would do without him. Geoff has also become a hugely important part of the public face of Nobrow US, representing the company throughout North America at fairs and conventions, and his genuine enthusiasm for our titles is infectious. He's an excellent member of the team and someone who I look forward to working with for a long time.
Experience
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Mad Cave Studios
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United States
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Book and Periodical Publishing
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1 - 100 Employee
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Sales And Marketing Specialist
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Aug 2022 - Present
• Coordinate efforts between sales department and marketing department • Work with head of sales to devise sales strategy for frontlist and backlist titles • Develop presentations for distribution partners • Liaise with our distributor to address the needs of their sales rep force • Develop and maintain relationships with our digital distribution partners • Upload media assets for print and digital production and distribution • Work with marketing team and creators to develop unique marketing plans for frontlist titles • Generate title metadata and sales copy, and oversee its implementation across all distribution platforms • Track marketing, advertising, and publicity results • Represent the company and all its imprints at conferences and conventions Show less
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Nobrow
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United Kingdom
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Book and Periodical Publishing
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1 - 100 Employee
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US Director of Sales & Marketing
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Feb 2020 - Feb 2022
• Reported directly to our CEO and CFO regarding our company’s overall direction in US & Canada markets• Met weekly with our CFO regarding sales revenue targets and trends in the publishing industry• Attended regular acquisitions meetings to review new title submissions and to discuss with the other department heads about how a potential new acquisition might perform in US and Canada markets• Presented all frontlist titles to sales reps at sales conferences, as well as contacts for national media, publicity, and special markets• Negotiated proprietary deals with special markets clients to carry and sell frontlist and backlist titles• Created, evaluated, and adjusted a yearly sales forecast for frontlist and backlist titles• Adjusted frontlist release schedule based on schedule changes in the UK or any delivery problems cited by our production manager• Determined the company’s trade show and comics convention attendance schedule for the year• Negotiated buys for ad space• Created job listings and interviewed potential new hires• Delegated and oversaw responsibilities of the US staff Show less
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US Sales & Marketing Manager
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Jul 2018 - Feb 2020
• Built marketing and publicity plans for our frontlist and backlist titles• Presented our titles and their key selling points to sales representatives at sales conferences, and responded to and implemented feedback from the sales representatives• Created and updated title metadata and comparative titles for sales rep force’s selling materials • Participated in regular acquisitions meetings to review potential new titles acquisitions• Worked with editorial team to create a release schedule for frontlist titles Show less
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Associate Marketing Manager
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Sep 2017 - Jul 2018
• Worked with the US Marketing Manager in building strategies that fit our annual marketing budget for our frontlist titles each season• Coordinated with the Nobrow UK Design team to oversee creation of marketing materials• Coordinated with the editorial and design teams to compile materials and assets for use in our sales presentations• Pitched to publicity contacts to get coverage for both frontlist and backlist titles• Managed Nobrow’s presence at trade shows and comics conventions and act as a representative of Nobrow at those events• Coordinated with authors and venues to create special author events and signings• Tracked major publicity hits and adjusted publicity and marketing strategies accordingly• Supervised and assigned responsibilities to our Administrative Coordinator Show less
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Education Marketing Coordinator
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Jan 2016 - Sep 2017
• Managed marketing strategies for the US education markets• Created and oversaw design of education marketing materials• Coordinated with academic professionals to create classroom guides for our children’s books• Submitted our titles for Lexile Leveling, F&P Guided Reading Levels, and CCSS Strands• Attended industry trade shows and serve as the main point of contact for all inquiries about Nobrow’s involvement in US education markets
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Administrative Coordinator
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Apr 2014 - Jan 2016
• Assistant to the US Creative Director and US Sales & Marketing Director• Created and implemented office operations systems for the New York office of Nobrow• Created and maintained contact lists for publicity contacts and awards committee recipients • Coordinated marketing and social media calendars with the US and UK offices• Made shipping arrangements for trade shows and exhibitions around the country• Sales representative for Nobrow and Flying Eye Books at conventions and exhibitions• Created and maintained a new system to track incoming and outgoing shipments and deliveries Show less
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Copywriter
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Sep 2013 - Dec 2014
I wrote copy and product descriptions for the Oily Comics webshop. I wrote copy and product descriptions for the Oily Comics webshop.
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Comics Bulletin
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Entertainment Providers
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Contributing Writer
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Mar 2013 - Apr 2014
I wrote reviews and criticism on comics of all kinds, and I contributed to the weekly comics review roundups "Singles Going Steady" and "Tiny Pages Made of Ash." I wrote reviews and criticism on comics of all kinds, and I contributed to the weekly comics review roundups "Singles Going Steady" and "Tiny Pages Made of Ash."
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Starbucks
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United States
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Retail
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700 & Above Employee
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Office Supervisor and Front Desk Receptionist
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Jun 2012 - Mar 2014
• Provided support to the Regional Directors of the New York Metro area • Answered phone calls and messages; directed inquiries to the proper department • Scheduled meetings, monitored conference room calendars, maintained interoffice correspondence via Microsoft Outlook • Provided support to the Regional Directors of the New York Metro area • Answered phone calls and messages; directed inquiries to the proper department • Scheduled meetings, monitored conference room calendars, maintained interoffice correspondence via Microsoft Outlook
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Education
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University of California, San Diego
Bachelor's degree, Literature