Experience

Speedway Motorsports

• United States
• Spectator Sports
• 1 - 100 Employee

• Senior Vice President of Consumer Strategy

  • Jan 2015 - Present

  Oversee the brand strategy, positioning, creative, social, and consumer sales strategies for 10 national venues executing +50 major national events. Lead a +40 person consumer marketing team and +40 sales agents by enhancing engagement and sales campaigns focused on customer segments prioritized for acquisition and retention campaigns.Co-created the Analytics and Insights group, managing traditional research, optimizing consumer insights, consumer segmented reporting, and detailed fan insights to customize marketing strategies that drive KPI's.Co-created and lead a de-centralized marketing team with subject matter experts and a centralized support team to drive marketing strategy for our venues while promoting local relevance and fan/community presence.Developed and implemented best practices for business plans, zero-based budgets, and the creative development process designed to streamline our business workload and enhance the quality of our marketing.Fostered a NASCAR marketing partnership that provides our company with ticket selling campaigns, incremental event media, and marketing support via the creation of a centralized database with NASCAR. Key participant on the team which led NASCAR’s return to live events with fans at Bristol Motor Speedway by leading the marketing campaigns and ticket selling strategy/pricing to launch the NASCAR All-Star race at Bristol 31 days prior to the race date.Developed the overall strategy, brand positioning, marketing creative, social strategy, and ticket sales efforts to launch and sustain the 2021 NASCAR at Circuit of the Americas.Key member of the team that created plans to address strategic business challenges (Weather, Covid19) with innovative solutions including the 120% Covid Credit, The Weather Guarantee and fan engagement practices during canceled events. Show less

• VP - Partnerships

  • Jun 2013 - Dec 2014

  Speedway Motorsports (SMI) owns & operates ten of the largest sports/events venues hosting + 50 major events all in premiere markets across the country!Each Speedway Motorsports venue provides our partners with highly efficient media impressions (as low as $0.80 CPM) at venues designed to engage current / prospective customers and motivate employees to drive partner’s return on investment.SMI works with the world’s leading corporations to develop mutually beneficial partnerships across our venues . We are confident we can assist you in meeting your marketing and sales goals in 2013 and beyond. Show less



Victory Management Group

• CMO - SVP

  • Apr 2006 - Jun 2013

  Developed organization’s business development and retention strategies which contributed up to $1 million annually in agency fee revenues serviced by a staff of six full-time employees. Responsible for development of integrated marketing and sales strategies for key accounts including Lowe’s, Nickelodeon, 3M Automotive, Speedway Motorsports / Charlotte Motor Speedway and CARSTAR. Corporate marketing and sales strategies included national advertising, promotions, media, web, CRM and business to business initiatives. Created strategic partnerships with leading design, database analytics, PR, and online media buying companies to maximize agency expertise and service offerings for clients. Developed a robust CRM platform that initiated new customer segmentation and trend analytics to enhance new consumer targeting and dramatically increase retention rates. Show less



Lowe's Companies, Inc.

• United States
• Retail
• 700 & Above Employee

• Director of Commercial - Sports - Events - Gift Cards and Partnerships

  • 2001 - 2006



Saatchi & Saatchi Advertising

• Regional Director

  • 1998 - 2001



Momentum Worldwide

• VP - Event Marketing

  • 1998 - 2001