Experience

Brondell Inc.

• United States
• Wellness and Fitness Services
• 1 - 100 Employee

• Director of Marketing

  • Aug 2020 - Present

  San Francisco Bay Area



Zen Hospice Project

• United States
• Hospitals and Health Care
• 1 - 100 Employee

• Director of Marketing

  • Jan 2015 - Present

  San Francisco Bay Area Owned results of marketing and communications programs. Beyond devising marketing plans capitalizing on online, email, events, PR, social media, and grassroots initiatives, I also oversaw internal/external communication, maintain outreach and development strategy, curate all collateral produced for volunteer and outreach programs, and direct up to three staff reports and ten external vendors. My key achievements included: • Growing brand impressions to 220M+ per year and securing… Show more Owned results of marketing and communications programs. Beyond devising marketing plans capitalizing on online, email, events, PR, social media, and grassroots initiatives, I also oversaw internal/external communication, maintain outreach and development strategy, curate all collateral produced for volunteer and outreach programs, and direct up to three staff reports and ten external vendors. My key achievements included: • Growing brand impressions to 220M+ per year and securing an outstanding 200% increase in contract acquisition year-over-year. • Delivering a successful international media campaign promoting the Executive Director’s keynote closing talk at TED’s annual Vancouver conference, earning 6.5M+ unique views and a ranking as one of the top-five talks of 2015. • Securing media placements within The New York Times, New York Times Sunday Magazine, O, Oprah’s Super Soul Sunday, Business Insider, 60 Minutes, and San Francisco Chronicle • Coordinating the production of the Academy-award nominated End Game Netflix documentary filmed onsite, as well as premieres at Sundance Film Festival and San Francisco Film Festival. • Driving outstanding attendance rates for donor development events, contributing to an addition of $1.1M in donor and major donor gifts, as well as large-scale revenue-driving events promoting the mission and brand at a national level. Show less



American Board of Foot and Ankle Surgery

• United States
• Industry Associations
• 1 - 100 Employee

• Director of Marketing and Communications

  • May 2018 - Aug 2020

  San Francisco Bay Area Owned all aspects of marketing and communications strategic planning and execution, directing content management for the website and social media pages, led the production of internal/external communications, orchestrated all field marketing events, while tracking and reporting on key marketing and engagement metrics. I also managed the contributions of internal marketing and web teams and maintained relationships with senior managers, board members, and external vendors. Highlights of… Show more Owned all aspects of marketing and communications strategic planning and execution, directing content management for the website and social media pages, led the production of internal/external communications, orchestrated all field marketing events, while tracking and reporting on key marketing and engagement metrics. I also managed the contributions of internal marketing and web teams and maintained relationships with senior managers, board members, and external vendors. Highlights of my achievements include: • Steering a full-scale revamp of the ABFAS website, meeting all schedule and budget targets while coordinating the involvement of contractors and vendors critical to design, development, and implementation. • Provided essential leadership within the Communications Committee, engaging with board members and advising the Chair on communications initiatives and outcomes. Show less



TranscribeMe

• United States
• Professional Services
• 200 - 300 Employee

• Director of Marketing

  • Oct 2014 - Jan 2015

  Berkeley, CA In this role, I managed omni-channel marketing strategy using SEO/SEM campaigns to maximize penetration across global markets. To this effect, I drove brand value and awareness, managed investment in social media platforms and public relations initiatives, collaborated with sales and operations teams to co-align marketing and other strategies, and motivated and mentored a large team. My key achievements included: • Fostering critical penetration across new markets in China… Show more In this role, I managed omni-channel marketing strategy using SEO/SEM campaigns to maximize penetration across global markets. To this effect, I drove brand value and awareness, managed investment in social media platforms and public relations initiatives, collaborated with sales and operations teams to co-align marketing and other strategies, and motivated and mentored a large team. My key achievements included: • Fostering critical penetration across new markets in China, Germany, Japan, and Brazil through the effective launch of CRM initiatives and promotional email marketing campaigns. • Championing the use of localized languages to bolster the impact of a major website redesign project, working closely with programmers and developers to achieve our vision. Show less



LEGO Group

• Denmark
• Manufacturing
• 700 & Above Employee

• Senior Marketing Manager, Brand Retail and Catalog

  • 2014 - 2015

  Enfield, CT Charged with managing brand retail strategy for a portfolio of 85 North America stores, I curated store signage, windows, and other branded merchandising collateral, oversaw strategy and execution for retail mobile apps and social media presence, and directed a team of five regional marketing managers. I also directed the publication of eight annual global catalogs. My key achievements included: • Directing all aspects of successful grand opening and one-year celebrations… Show more Charged with managing brand retail strategy for a portfolio of 85 North America stores, I curated store signage, windows, and other branded merchandising collateral, oversaw strategy and execution for retail mobile apps and social media presence, and directed a team of five regional marketing managers. I also directed the publication of eight annual global catalogs. My key achievements included: • Directing all aspects of successful grand opening and one-year celebrations among brand retail stores. • Devising effective action plans to remediate underperformance among existing stores. • Seizing opportunities to further develop lucrative preschool business within retail stores. Show less



G-24 Contract Marketing

• CEO/Founder

  • 2010 - 2015

  West Hollywood, California, United States Founding this contract marketing firm serving both established and emerging companies, my key client engagements included: • Rockin’ Baby Slings: I innovated new branding strategy and a global campaign plan aligned with the ‘Mother to Mother’ social mission, communicating product innovation and giving value via both traditional and nontraditional channels. I also deployed new field merchandising guidelines and tools. • Baby Fanatic: Beyond spearheading the launch of a new… Show more Founding this contract marketing firm serving both established and emerging companies, my key client engagements included: • Rockin’ Baby Slings: I innovated new branding strategy and a global campaign plan aligned with the ‘Mother to Mother’ social mission, communicating product innovation and giving value via both traditional and nontraditional channels. I also deployed new field merchandising guidelines and tools. • Baby Fanatic: Beyond spearheading the launch of a new online marketplace, Volusion, I also championed the integration of online and social media marketing strategies. • PoshTots: Tasked with elevating the luxury brand image, I managed the redevelopment of branded collateral, ensured seamless cohesion of online and social media marketing strategy, land aunched a new social cause program, ‘Pedals to Playgrounds.” • Toms Shoes: Pivotal in the launch of the children’s division in 2011—with more than 950 doors nationally to start including Nordstrom, Neiman Marcus, Zulily—I led a team of seven national field marketing managers as well as 16 sales representatives to execute ongoing and seasonal marketing strategies. Show less



Baby Fanatic

• Director, Branding and Retail Marketing (Contractor)

  • Jan 2012 - Aug 2014

  Richmond, Virginia Area



Rockin' Baby

• United Kingdom
• Retail

• Senior Director, Marketing and Branding

  • Aug 2011 - Jan 2014

  Richmond, Virginia Area



Los Angeles Academy of Performing Arts

• United States
• Performing Arts

• Director of Marketing (contractor)

  • Aug 2012 - Jun 2013

  Greater Los Angeles Area



PoshTots

• United States
• Retail
• 1 - 100 Employee

• Director, Branding and Cause Marketing (Contractor)

  • Aug 2012 - Dec 2012

  Richmond, Virginia Area



TOMS

• United States
• Retail Apparel and Fashion
• 300 - 400 Employee

• Children’s Retail and Marketing Manager

  • Dec 2010 - Aug 2011

  Santa Monica, CA



Gap / Gap Inc.

• Civic and Social Organizations

• Gap Kids, Visual Team Associate Manager, HQ,

  • Feb 2007 - Mar 2009

  San Francisco Bay Area



Urban Outfitters

• United States
• Apparel & Fashion
• 700 & Above Employee

• Head of Store-Visual

  • Jun 2004 - Mar 2006

  Greater Boston Area



Abercrombie & Fitch

• United States

• General Manager

  • Apr 2002 - Jun 2004

  Providence, Rhode Island Area