Experience

Little Island Creamery

• New Zealand
• Food & Beverages
• 1 - 100 Employee

• Head of Sales

  • Sep 2022 - Present

  I was hired as Head of Sales to lead all channels Grocery, Wholesale, and Independent Retailers, worth 6.5 million in NZD. Reporting to the Managing Director I’m accountable for all sales and marketing activities and all budget forecasting. This includes direct engagement of Grocery head offices, retailers, as well as managing our third party sales and merchandising teams. Key Achievements: • Re-engaged retailer partners at Head Office level presenting strategic plans by product, developing and executing strategic sales & marketing partnerships • Consolidated our distribution within retailer distribution centres and by partnering with distribution services resulting in reduced costs of ~14% • Set and managed a sales strategy & execution plan, including KPIs, with our third party sales & merchandising team. Conducted key customer business reviews and developed joint business plans to improve sales performance and ranging in key stores. • Implemented a Sales & Operations and a New Product Development process, including a project management structure, to ensure key strategic initiatives were delivered on time to realise positive impact to budget. • Reviewed all product pricing; by retailer and implemented price increases to achieve average 25% better margin performance across the business Show less



Eat My Lunch

• New Zealand
• Food and Beverage Services
• 1 - 100 Employee

• Head of Sales & Customer Experience/2ic

  • Jan 2020 - Jul 2022

  I was brought in as National Sales Manager and 2ic to the new GM to support the next stage of Eat My Lunch’s growth. I played a broad leadership role across the business as we scaled from $2.5 million to $23.5 million and turned the business’ first profits in two consecutively tough years for hospitality. My role directly managed the whole of the Buy One, Give One business and spanned Sales and Marketing, Partnerships, HR, Operations and Supply Chain as well as support to the wider leadership team and all staff. Key Achievements: Managed the Corporate and Event Catering and Ministry or Social Development Meals & Food Box Business P&L across two sites; $6.5 million per annum; 30 staff Acquired and managed large; key brand partnerships and led all marketing and social strategy & content Led the recruitment of 165+ people nationally; managed HR processes across the whole business including developing business structure Played a key role in the tender writing process and subsequent program operations for a contract of $23 million; additional 18k lunches p/d Implemented an integrated CRM system and set up processes to acheive +80NPS; developed a community of volunteers to provide kai to over 1500 tamariki daily Developed monthly reports and led the sales update at Board meetings Supported my GM and peers with strategy planning; recruiting and HR Responsible for all development and pricing of new product ranges including gift boxes to diversify business; ~500k additional revenue per annum Show less



Foodstuffs North Island Limited

• New Zealand
• Retail
• 700 & Above Employee

• National Key Account Manager

  • Nov 2018 - Jan 2020

  I was brought into Gilmours Wholesale as 2ic during a full rebuild of the National sales team. I built trust with the store owners, guiding and supporting their teams to meet our customers needs, and helping grow their businesses. I managed all Lifestyle Care and Hotel Partnerships, and for a short time Casual Dining, Oil & Gas, and Compass Catering and developed strong relationships with customers at head office and on site. Key Achievements: Grew P&L of ~$10 million YoY across portfolio; increased sales & improved margin Rebuilt trust with Owner Operators and developed sales strategy and ways of working for their sales teams across New Zealand Leveraged an opportunity to lead the tender process for a large account that allowed me to manage the pricing, strategic principles, and tender writing process. This resulted in $12.5 million business won. Developed strategic relationships with suppliers to specifically target Hotel and Aged care portfolios. Focusing on New Product Development and developing operational capabilities to meet emerging customer needs Led best practice and digital uptake across the sales team using Salesforce Show less



Spark New Zealand

• New Zealand
• Telecommunications
• 700 & Above Employee

• Direct Sales & Proactive Care Channel Manager

  • Jul 2017 - Nov 2018

  I was promoted to lead all Door to Door and Outbound sales, as well as small teams of inbound calling, proactive chat/social, and account management of large residential apartment installs. I led a national team consisting of 7 leaders and ~125 people nationwide with a P&L worth ~$20 million. Key Achievements:Appointed as the Consumer Sales Channel lead (6 month project) on implementation of a new wireless broadband product targeted at converting 120k customers to new techMigrated sales sign up and reporting to digitally automated systemsDeveloped a premium move-in offering for customers in new multi unit (Greenfield) developments and built relationships with developers and aged care providersPartnered Nationally with fibre companies to design and implement an industry wide model of proactive migrations and new fibre buildsImproved field data collection and focused campaign strategy on targeted customer segments improving conversion rates from 3% to 6% on averageAcquired and managed mass market partnerships to onsell Spark internet products Designed and implemented a new in-home sales and service experience which resulted in a positive NPS score of +41 Show less

• Direct Sales Channel Manager

  • Jul 2015 - Jul 2017

  Led a national sales & support team of seventy-five across Auckland and WellingtonImproved quality and compliance from 45% to 98% in all areas of sales and supportDeveloped end to end processes and reporting measures to standardize operationsMigrated commission reporting from manual spreadsheets to an integrated online platformFocused on data analysis and sales targeting through partnerships with external Data FirmsIncreased sales in mobile and broadband categories and decreased operations budget by 4%Completed Spark Management Fundament’s scoring 4.35/5 rated by my direct reportsPromoted to Direct Sales Manager and brought into the Senior Sales Leadership team reporting to the GM of Consumer Sales Show less

• Door to Door Operations and Sales Manager

  • Jan 2015 - Jul 2015

  After resigning from Spark and moving from Wellington to Toronto I was asked to move to Auckland to lead the National Door to Door Sales Channel. As part of the Retail Sales team I reported to the Head of Sales and quickly built a strong culture significantly reducing customer and staff complaints.Key Achievements:Managed a P&L of ~2 million; 75 people across Auckland and WellingtonSuccessful managed a number of serious HR issues worth over $500k to the business.Implemented an automated process for managing commissions, migrated the sales application and back office functions from paper to digital. Introduced post-paid sales and accessories; grew revenue and marginAchieved high marks in the Spark Leadership program Show less

• Team Leader

  • Jan 2012 - Dec 2014

  I was hired as a temp at the start of the Door to Door program in Wellington and was the lead for all Wellington sales, operations, and HR. I lead one other team leader and a total of twenty two staff. Key Achievements:Responsible for hiring all Wellington staff as well as three expansion teams across NZImplemented a number of operational processes to better manage outcomes; set up regional sitesWorked with an external temp agency to manage HR issues. Developed and implemented a national training program Show less



Worldlynx Wireless

• Canada
• Wireless Services
• 1 - 100 Employee

• Sales Supervisor

  • Jul 2009 - Sep 2011

  I worked full time at a dealership store that sold Bell Canada telecommunications products while I studied full time at university. Key Achievements: Sales leader consistently achieving commission and targets Managed rostering, stock, and trained new sales consultants on point of sale, products, and procesess I worked full time at a dealership store that sold Bell Canada telecommunications products while I studied full time at university. Key Achievements: Sales leader consistently achieving commission and targets Managed rostering, stock, and trained new sales consultants on point of sale, products, and procesess



Hit N' Run Entertainment

• Advertising Services
• 1 - 100 Employee

• Street Promotion Representative

  • Jan 2007 - Sep 2011

  Independent contractor doing event promotion and management Booking and managing National music tours Independent contractor doing event promotion and management Booking and managing National music tours



The Source

• Canada
• Retail
• 700 & Above Employee

• Sales Manager/2ic

  • Oct 2006 - Sep 2008

  Responsible for setting and achieving storewide and personal sales targets Recognized for $297,000 for one FY and two days of $5,000 in personal sales Responsible for all training of new sales consultants on point of sale, products and processes Onsite relationship manager for our partner Rogers Communications Authorized and processed returns and repairs of all products; managed inventory and ordering Expanded services to include electronic repairs and in-home set ups Responsible for setting and achieving storewide and personal sales targets Recognized for $297,000 for one FY and two days of $5,000 in personal sales Responsible for all training of new sales consultants on point of sale, products and processes Onsite relationship manager for our partner Rogers Communications Authorized and processed returns and repairs of all products; managed inventory and ordering Expanded services to include electronic repairs and in-home set ups



The Source

• Canada
• Retail
• 700 & Above Employee

• Sales Assistant

  • Sep 2005 - May 2006

  Sold electronics including emerging mobile devices and plans to consumers. Sold electronics including emerging mobile devices and plans to consumers.



Zellers

• Retail
• 500 - 600 Employee

• Stock Control Assistant

  • Sep 2005 - May 2006

  Solely responsible for receiving all deliveries; organising warehouse stock Solely responsible for receiving all deliveries; organising warehouse stock



National Car Rental

• United States
• Travel Arrangements
• 500 - 600 Employee

• Store Keyholder

  • Jun 2002 - Aug 2004

  Managed front counter and car detailing Set up process and training for new online booking system Supervised and trained staff Managed front counter and car detailing Set up process and training for new online booking system Supervised and trained staff



Moe Schulman's Fine Clothing

• Cornwall, Ontario, Canada

• Sales Assistant

  • Oct 1999 - Jun 2001