Experience

Grasslands: Journalism-Minded Agency™

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Marketing Content Specialist

  • Sep 2021 - Present

  All Things Cannabis All Things Cannabis



Where's Weed

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Copywriter

  • Apr 2019 - Aug 2021

  Crafted educational content for cannabis website. Topics included: Cannabinoids, THC, CBD, Health Issues, History, Local and Federal Governmental Legislation, Travel Guides, Hemp. Crafted educational content for cannabis website. Topics included: Cannabinoids, THC, CBD, Health Issues, History, Local and Federal Governmental Legislation, Travel Guides, Hemp.



Yardarm Media

• Copywriter & Editor

  • Jun 2011 - Jun 2021

  Yardarm is a media company that specializes in editing and writing. We edit previously acquired books for publishers, assist first-time authors to create and shape a proposal that is ready-made to direct to literary agents and publishers, and also function as book doctors. We provide assistance with grant proposal development and help academics and professionals with writing and editing. We also create and edit web content and work to maintain evergreen content and SEO-optimized pages. All of our reports, proposals, manuscripts, and web content edits are done with a focus on clarity, spelling, grammar, and consistency of format and style.



Duke University

• United States
• Higher Education
• 700 & Above Employee

• Administrative Assistant to the President

  • Aug 2005 - Aug 2010

  Composed presidential correspondence including thank-you and acknowledgement letters, as well as responses to complaints and concerns. Researched and produced reports on individuals, corporations and university processes at the request of the president to prepare him for travel and meetings. Created presentations highlighting university activities and initiatives for the Board of Trustees. Interacted with major donors, university officers and Trustees. Analyzed and triaged all emails to official presidential address, and responded on behalf of the president as necessary. Maintained presidential website (www.duke.edu/president) by posting presidential news, events, speeches and writings. Represented the President’s Office on ad hoc committees that handled urgent and sensitive tasks. Provided staff support to standing Presidential committees and composed detailed and succinct meeting summaries. Acted as President’s Office liaison with University Development for processing gifts and grants. Represented the president to the public by answering telephone calls and greeting visitors to the President’s Office. Provided assistance and assurance to the general public, Duke students and Duke staff with concerns or complaints directed to the president. Trained President’s Office student employees.Worked closely with Duke University’s Emergency Coordinator to build Duke’s emergency management initiative by creating response teams, coordinating drills, developing an Emergency Response Plan, and managing the protected emergency management website. Assisted with design and implementation of emergency scenarios at the university that have been tested in emergency management drills.



Joyce Julius & Associates

• Editor

  • Apr 2001 - Apr 2004

  Analyzed televised sporting events and evaluated corporate and non-corporate exposure detailing the actual market value of sponsorship. Capitalized on in-depth understanding of identity placement, strategy and optimization of marketing dollars to help clients develop a sophisticated approach to sporting event sponsorship. Cultivated professional relationships, with major clients including Tropicana, MasterCard, U.S. Tennis Association (USTA) and National Thoroughbred Racing Association (NTRA). Analyzed televised sporting events and evaluated corporate and non-corporate exposure detailing the actual market value of sponsorship. Capitalized on in-depth understanding of identity placement, strategy and optimization of marketing dollars to help clients develop a sophisticated approach to sporting event sponsorship. Cultivated professional relationships, with major clients including Tropicana, MasterCard, U.S. Tennis Association (USTA) and National Thoroughbred Racing Association (NTRA).



Thrill Jockey Records

• Director of Sales and Distribution

  • Dec 1996 - Apr 2001

  IDirected promotion of artists via product placement and in-store appearances based on tracking of retail trends and marketing demographics. Determined initial production quantities and developed marketing plans. Collaborated with artists, European distributors and European and U.S. based booking agents to coordinate European tours. Composed promotional “one sheets” describing each album for sales, distribution and press contacts. Initiated and cultivated a wholesale distribution and retail network throughout the U.S., Canada, European Union, Scandinavia, Australia, Japan and Taiwan. Succeeded in increasing percentage of sales handled in-house from zero to 70%. Managed website content, including product descriptions and on-line ordering feature. Trained and managed employees, set sales targets and ensured quality representation for clients of the label.