Experience

cmercury

• India
• Marketing Services
• 1 - 100 Employee

• Email Deliverability Manager at cmercury (IIMK incubated company)

  • Sep 2017 - Present

   Keeping well-versed relationships with major ISPs/blacklisting agencies for maximizing inbox delivery. Closely working with business development team to enhance more revenue & higher profit margins. Directing teammates to follow the structured plan of IP/domain warming up process. Diagnosing, reviewing MTA logs & providing proper guidelines to the teammates to take necessary actions. Providing a customized mailing plan to CLs & teammates for new clients for quicker scaling up of volume. Meticulously monitoring & analyzing campaign performance of key accounts. Constructing solid plans for monthly volume target & analyzing volume growth /de-growth of all the accounts on a month to month basis. Vetting clients/prospects before they start up mailing activity & taking necessary actions if the client is having extremely poor data quality.  Sharing well-structured volume scale (mailing) plan to AMs & CLs for new & existing clients for mailing.  Handling tier 1 escalation related to inbox placements/performance.



iCubesPro

• Technology, Information and Internet
• 1 - 100 Employee

• Sr. Email Deliverability Manager

  • Oct 2015 - Aug 2017

   Investigation on accounts where deviations from a normal pattern or negative trend & taking corrective measures based on the data points. Providing critical data points to the top & middle-level managers to act upon the events. Initiating performance related reviews, optimizing strategies and performance level enhancement tasks. Monitoring IP Pool/domain reputation (Delisting, load distribution, reputation management, maintaining server farm reputation etc.) Ideating strategic plans & sharing optimization strategies for key accounts. Building concrete IP/Domain warming up process plan for new & existing accounts for mailing.  Keeping track of risky clients on weekly basis to safeguard server farm reputation. (spam complaints, bounce rate, extremely poor open rate, blockage & deferrals)  Coordinating with clients regarding abuse complaint audits.  Maintaining cordial relationships with major ISPs & blacklisting agencies. Implementing & executing new ISP trends/requirements.



iCubes.in

• India
• Advertising Services
• 1 - 100 Employee

• Sr. Data Analyst & Email Deliverability Executive

  • May 2014 - Sep 2015

   Investigation on accounts where deviations from a normal pattern or negative trend & taking corrective measures based on the data points. Providing critical data points to the top & middle-level managers to act upon the events. Initiating performance related reviews, optimizing strategies and performance level enhancement tasks. Monitoring IP Pool/domain reputation (Delisting, load distribution, reputation management, maintaining server farm reputation etc.) Ideating strategic plans & sharing optimization strategies for key accounts. Building concrete IP/Domain warming up process plan for new & existing accounts for mailing.  Keeping track of risky clients on weekly basis to safeguard server farm reputation. (spam complaints, bounce rate, extremely poor open rate, blockage & deferrals)  Coordinating with clients regarding abuse complaint audits.  Maintaining cordial relationships with major ISPs & blacklisting agencies. Implementing & executing new ISP trends/requirements.

• Sr. Client Servicing Executive

  • Jul 2012 - Apr 2014

   Managing regular requirements from client like, campaign management, report generation, campaign analysis, value additions & training. Handling escalations related to performance/inbox placements, value additions queries from the client end. Implementing strategies for optimizing user base by building logical segments based on user behavior & other attributes. Initiating monthly reviews with clients for enhancing email marketing program.

• Client Servicing Executive

  • Jun 2011 - Jul 2012

  Accountable for email campaign execution, monitoring, reporting & segment selection for major clients.