Communications Specialist

• May 2022 - Present

Committee Member, Persons with Lived Experiences Working Group

• Mar 2021 - Present

I am supporting stakeholder efforts to inform Accessibility Standards Canada of proposed recruitment and retention practices that support the new federal accessibility legislation. This team is developing these recommendations so federally-regulated employers can follow in order to identify, remove, and prevent barriers to employment for more than 6 million people with disabilities in Canada. I am supporting stakeholder efforts to inform Accessibility Standards Canada of proposed recruitment and retention practices that support the new federal accessibility legislation. This team is developing these recommendations so federally-regulated employers can follow in order to identify, remove, and prevent barriers to employment for more than 6 million people with disabilities in Canada.

Social Media Officer

• Apr 2022 - May 2022

Communications Advisor / Digital Strategy

• Mar 2021 - Apr 2022

Providing social media account management, digital strategy and marketing consulting services Developing and implementing content strategies focused on storytelling. Social media management: report and analyze on social media metrics and copywriting. Ensure clients are up-to-date with social media marketing best practices. Providing social media account management, digital strategy and marketing consulting services Developing and implementing content strategies focused on storytelling. Social media management: report and analyze on social media metrics and copywriting. Ensure clients are up-to-date with social media marketing best practices.

Communications Assistant

• Sep 2019 - Mar 2020

Supported communications department in photography for internal and external audiences, video editing short infrastructure project update clips for social media, and copy-write for strategic social media content. Supported content development and visual documentation for infrastructure project consultations, project updates, and team member for public engagement processes and open houses. Contributed to internal communications on specific internal projects such as researching past news releases, gathering information on historical projects, and writing internal news memos. Helped digital communications update, tag, and reorganize the port authority’s Digital Asset Management system for efficient internal and external use of the port authority’s image and video assets. Researched and worked with strategic communications and subject matter experts to update port authority history. Additional or special projects: Proactive and assigned photography for additional port authority assets and events, help contribute to print collateral updates, and research and content developer with communications staff members. Show less

Communications and Digital Strategist - Election Campaigns

• Jan 2016 - Aug 2019

Involved in a number of responsibilities including:Co-developed, supported the implementation of, and executed successful communications and social media plans, strategies, and tactics that integrated with overall election campaign strategies, including digital ads, landing pages, and email blast campaigns to attract votes. Copy-written newsletter updates. Supported media relations activities in coordination with other communications teams and candidates in high-pressure local constituencies, such as live-tweeting announcements, debates, high pressure and crisis management.Provide strategic recommendations and social media training to election candidates and core campaign team members, anticipate responses to high intensity scenarios.Monitor media for daily headlines to track, analyze, identify and manage key issues and recommend strategic responses.Copy-write social media ad content, story-telling, budgeting, execution, and analysis.Develop and tailor media talking points to support candidates and collaborated with other communications professionals on complex issues at the community-specific and macro levels.Write media advisories, press releases, analyzed information, researched data and statistics regarding media requests, monitored post-interview coverages. Show less

Event Photographer/Media Liaison and Graphic Designer

• Jan 2011 - Aug 2019

Photographed events to follow up for press releases.Designed posters, write and edit newsletters, print collateral, banners and digital screen graphics for client brand updates and brand extensions.Acted as liaison at events for attending media and coordinate on-site interviews with subject matter experts.

Manager, Wine Business Development

• Oct 2012 - Mar 2019

Managed an export portfolio of award-winning BC wines from some of the best wineries and vineyards from the Okanagan Valley. Led marketing, procurement, and communications efforts to launch the first B.C. wines aboard Cathay Pacific, a major international airline and a first in B.C. and Canadian wine history. Wine and travel bloggers and writers have covered on this extensively. Promoted and specialized in the Hong Kong and China markets. Specialized in logistics, foreign and domestic customs accreditation and regulations, liquor laws and lab testing. Performed digital and traditional market research, business relations, enquiries and sales development, and clients include airlines, corporate, and retail; media and government relations (ex. press releases) ------ Mattawa is a firm specialising with passion in the wines of British Columbia, and has emerged as a specialist and leader in showing Asian markets the true potential of BC wines, and the people behind them. We have worked with clients of all sizes and have proudly demonstrated the value of wines made with love, passion and commitment to quality. Taste the Best of British Columbia and let your senses excite your taste buds! Show less

Strategy Intern

• Oct 2018 - Dec 2018

As part of my practicum with the UBC Sauder School of Business Digital Marketing Diploma Program I completed a two month experience with Cossette. I performed the following tasks as a Strategy Intern: - Conducted desk research to uncover key learnings and insights about cultural, categorical and technological trends that are influencing brands and consumer buying decisions - Presented desk research findings to the strategy team - Assisted with client presentation development - Attended internal and client meetings and capturing key discussion points for the team and clients to refer to post-meeting. I learned greatly about the value of having a strong strategy in place and contributing to a strong execution of campaigns based on solid research as well as collaboration with creative minds. Show less

Constituency Assistant

• Sep 2012 - Sep 2013

Assisted elected officials in constituency and community. - Developed strong connections and outreached to media outlets, including radio, print, and TV based inside the constituency of the elected officials. - Ensured elected officials are top of mind in media coverages at community events through media relations and media pitches. Assisted elected officials in constituency and community. - Developed strong connections and outreached to media outlets, including radio, print, and TV based inside the constituency of the elected officials. - Ensured elected officials are top of mind in media coverages at community events through media relations and media pitches.

Legislative Assistant

• Jan 2012 - May 2012

- Assisted and coordinated the activities of the Members of the Legislative Assembly in the Legislative Precinct - Assisted Communications Officers develop online news and video releases using WordPress o Special Communications Training: Media scrums - Assisted and coordinated the activities of the Members of the Legislative Assembly in the Legislative Precinct - Assisted Communications Officers develop online news and video releases using WordPress o Special Communications Training: Media scrums

2010 LiveCity Yaletown/Downtown Food & Drink Services Staff

• Feb 2010 - Feb 2010

A call-up regular for LiveCity Yaletown and Downtown during the 2010 Winter Olympic Games. - Barista and Soft Drink Stand Vendor at LiveCity Yaletown - "Taste of Canadiana" Food Services Staff member at LiveCity Downtown (Served Canadian food and snacks, helped maintain tidiness of LiveCity Lounge) A call-up regular for LiveCity Yaletown and Downtown during the 2010 Winter Olympic Games. - Barista and Soft Drink Stand Vendor at LiveCity Yaletown - "Taste of Canadiana" Food Services Staff member at LiveCity Downtown (Served Canadian food and snacks, helped maintain tidiness of LiveCity Lounge)

Dialogue Participant

• May 2008 - May 2008

Participated and contributed to BC Premier’s Climate Action Youth Dialogue at the Morris J. Wosk Centre for Dialogue. Ideas from dialogue contributed to BC Government’s Climate Action Plan Participated and contributed to BC Premier’s Climate Action Youth Dialogue at the Morris J. Wosk Centre for Dialogue. Ideas from dialogue contributed to BC Government’s Climate Action Plan

Office Runner/Drafter

• Apr 2006 - Aug 2006

Made models, drafted sectional drawings for a trades and technology campus, supported IT Manager in archiving files and basic IT assistance, served as office runner (Summer Employment). Made models, drafted sectional drawings for a trades and technology campus, supported IT Manager in archiving files and basic IT assistance, served as office runner (Summer Employment).

Work Experience

• Mar 2005 - Mar 2005

Participated in design competition project, colour-coding for erosion in a heritage building restoration project, and detailed conversion of drawings into AutoCAD. Participated in design competition project, colour-coding for erosion in a heritage building restoration project, and detailed conversion of drawings into AutoCAD.

Job Shadower/Work Experience

• Feb 2004 - Feb 2004

Designed a layout for typical student residential units in a university student housing project. Designed a layout for typical student residential units in a university student housing project.