Genna Alexopoulos

Founder & Publicist at Super Duper
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Location
Melbourne, Victoria, Australia, AU

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I had the distinct pleasure of working with Genna on a day-to-day basis while we were all working from home. During that time, I was always amazed by her level of professionalism and commitment to her mandates. Being both highly creative and strategic in her mindset in order to break boundaries, I learned a great deal from her and I would recommend her in a heartbeat for any senior position in the world of communications and PR. Thank you for everything :)

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Experience

    • Mexico
    • Retail Groceries
    • Founder & Publicist
      • Aug 2021 - Present

      Back at it. Artist management, PR and Consulting. Mostly music, sometimes other things. Back at it. Artist management, PR and Consulting. Mostly music, sometimes other things.

    • Canada
    • Advertising Services
    • 400 - 500 Employee
    • Director of Public Relations, Client Services
      • Mar 2020 - Mar 2021

      Working with Executive team and Montreal office to define,lead and launch the PR service offering in Toronto. Responsible for resourcing, management and business development. Providing leadership and developing high-level strategy for Canadian and US clients and C-Suite executives in entertainment, engineering, health, tech, sustainability, education and more. Working with Executive team and Montreal office to define,lead and launch the PR service offering in Toronto. Responsible for resourcing, management and business development. Providing leadership and developing high-level strategy for Canadian and US clients and C-Suite executives in entertainment, engineering, health, tech, sustainability, education and more.

    • Canada
    • Movies, Videos, and Sound
    • 200 - 300 Employee
    • Industry Conference Coordinator
      • Jun 2019 - Sep 2019
    • Founder & Publicist
      • Sep 2013 - Feb 2019

      PR with heart. Led business to multi-city agency servicing 25 domestic and international clients annually. There are so many moments I am proud of, but a few: • Raising $10,000 in scholarships for low-income applicants to Girls Rock! Australia through programming a multi-stage event with comedy, music, talks, live podcast and zine fair • Generating stable employment opportunities for nine people over five years • Long-term partnership with Melbourne and Taronga Zoos on their annual Twilights summer music series, a not-for-profit series with all funds going back into their ongoing wildlife conservation work • Hand-picked to manage PR for Kendrick Lamar's tour in support of Pulitzer Prize-winning album DAMN. • Built publicity departments at 2 international record labels, including new system implementation and training staff • Launched the global #ItTakesOne campaign with Melbourne-band Camp Cope to end assault at live events • Launched Mitchell & Ness x NBL kit • Managed brand strategy and PR for Rolling Stone Magazine's month-long venue takeover in Melbourne • Local artists that were nominated for an/or won ARIA Awards, The J Award, The Age Music Victoria Awards and the prestigious Australian Music Prize. Show less

    • Australia
    • Performing Arts
    • 400 - 500 Employee
    • Public Relations Manager
      • Feb 2015 - Jul 2015

      Winner: Helpmann Award (Best Contemporary Music Festival, 2015) • Developed and executed strategic, multi-channel brand strategy and publicity campaign in line with complex objectives of Sydney Opera House and government partners, including municipal and provincial government and provincial tourism board DNSW • Delivered significant campaign, AUD$12.5M value in international editorial • Advised Head of Contemporary Music on key messaging during program launch East Coast media trip • Managed all on-site media including photo ops, reviewing media and photographers • Signed Sydney Opera House as on-going client to Super Duper to deliver Contemporary Music Program including outdoor events for Florence and the Machine, Death Cab For Cutie, Nick Murphy (fka Chet Faker) and Ryan Adams Show less

    • Australia
    • Musicians
    • 1 - 100 Employee
    • PR & Marketing Manager
      • Jun 2013 - Feb 2014

      • Managed media relations pre-event and on-site across five cities building interview schedules for 34 artists including Pearl Jam, Arcade Fire, The Lumineers, Snoop Dogg and The 1975 • Led team of 3 to develop and execute web content and social media strategy, coded email newsletters, collaborated with brand partners • Liaised with CEO during urgent public perception and crisis communication strategy, including consultation with State Police Chief and security partners • Managed media relations pre-event and on-site across five cities building interview schedules for 34 artists including Pearl Jam, Arcade Fire, The Lumineers, Snoop Dogg and The 1975 • Led team of 3 to develop and execute web content and social media strategy, coded email newsletters, collaborated with brand partners • Liaised with CEO during urgent public perception and crisis communication strategy, including consultation with State Police Chief and security partners

    • Entertainment Providers
    • National PR & Publicity Manager
      • Apr 2011 - Mar 2013

      • Project managed between 7-22 releases per week in high volume position, including pitching to media for coverage, building phone interview schedules for international recording artists and on-ground media schedules for touring artists• Travelled interstate for key media meetings every week over 12 months, provided thorough reporting to home base periodically• Liaised with marketing and sales departments to ensure most up-to-date information was on hand, reported directly to CEO• Revised systems and generated efficiencies to meet newly implemented departmental goals Show less

    • Media Assistant
      • Aug 2010 - Apr 2011

    • Promotions Coordinator
      • May 2009 - Aug 2010

Education

  • Deakin University
    Bachelor of Psychological Science
    2017 - 2021

Community

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