Experience

MakeReign | An Interface Company

• South Africa
• Design Services
• 1 - 100 Employee

• Head of Product Design

  • Mar 2021 - Present

  Cape Town, Western Cape, South Africa



King James Digital

• Design Director

  • Jun 2014 - Mar 2021

  Cape Town Area, South Africa As Design Director at King James Digital my role has shifted over time. I joined PUNK, the technology division of King James, as Design Director in 2014. In 2017 when PUNK and the social media agency Society merged into King James Digital, I took on the role of Design Director across digital product as well as digital marketing. As Services and Platforms started establishing itself as a standalone entity in the last two years, I could turn my attention back to focus exclusively on UI and… Show more As Design Director at King James Digital my role has shifted over time. I joined PUNK, the technology division of King James, as Design Director in 2014. In 2017 when PUNK and the social media agency Society merged into King James Digital, I took on the role of Design Director across digital product as well as digital marketing. As Services and Platforms started establishing itself as a standalone entity in the last two years, I could turn my attention back to focus exclusively on UI and UX design. In my role as Design Director I am responsible for hiring, mentoring and reviewing the designers in the studio. As the head of my discipline I work closely with project managers, developers, account directors and clients to find the best way to approach various projects. I quality control and direct these projects from inception to completion. This includes doing the UX and UI with the client. Refining the prototype with input from developers. Briefing in and reviewing content. And finally testing and reviewing development implementation. At King James I worked on brands like Sanlam, Santam, Tymebank, Pick n Pay, Visa and many more. I have won the Loerie for best UX designer twice for my part in award winning campaigns “2 Minute Shower Songs” and “Conversations with Yourself.” Show less



AAA School of Advertising

• South Africa
• Advertising Services
• 1 - 100 Employee

• Lecturer in Design History

  • Jan 2007 - Dec 2014

  Cape Town Area, South Africa I taught first year Design History part time at AAA School of Advertising. My responsibilities included lecturing, setting and marking exams, as well as creating and marking assignments.



Isobar South Africa

• Art Director / Designer

  • May 2011 - May 2014

  Cape Town Area, South Africa I started as a freelancer on the Woolworths account for Trigger/Isobar. I soon joined the Cape Town Isobar team permanently where I worked on clients like Red Bull, adidas, Nike, Guinness, Smirnoff and many more.



Self employed

• Freelance Designer, Art Director

  • Jan 2011 - Apr 2012

  Cape Town Area, South Africa I worked as a freelance Designer and Art Director with a retainer at Isobar in Cape Town. Woolworths was the primary account that I was dealing with at the time. My other big freelance clients included the Jupiter Drawing Room and MNET. In my spare time I worked on my drawing portfolio.



GSDH

• Art Director

  • Sep 2008 - Mar 2011

  Cape Town Area, South Africa I worked as the design lead at a German agency based in Cape Town. We serviced European as well as South African clients.



IIE Rosebank College

• South Africa
• Education Administration Programs
• 700 & Above Employee

• Lecturer in design history

  • Aug 2008 - Sep 2008

  Cape Town Area, South Africa Presented a course in design history to first year design students.



Hellocomputer

• South Africa
• Advertising Services
• 1 - 100 Employee

• Designer

  • Jan 2007 - Aug 2008

  Cape Town Area, South Africa I started my career at Hellocomputer where I worked on several Loerie award winning projects. In the heyday of Flash, I learnt how to design creatively with motion in mind, always pushing the boundaries of creativity, technology and spectacle.