Genevieve Goh

Lead Content Creator at Stark Media
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Location
Singapore, SG

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Experience

    • Marketing and Advertising
    • Lead Content Creator
      • Sep 2022 - Present

      Singapore - Develop social media content strategies for clients - Design and manage social media collateral for clients and the company with Adobe softwares - Write social media copies for publication - Manage files, footage and digital assets for website and archive - Film and edit production shoots for the company and clients - Measure social media campaign statistics - Write and curate articles for digital publication site, Our Journey Our Stories (OJOS) - Produce, shoot and edit… Show more - Develop social media content strategies for clients - Design and manage social media collateral for clients and the company with Adobe softwares - Write social media copies for publication - Manage files, footage and digital assets for website and archive - Film and edit production shoots for the company and clients - Measure social media campaign statistics - Write and curate articles for digital publication site, Our Journey Our Stories (OJOS) - Produce, shoot and edit videos for OJOS Highlights: - Moderated panel discussions at Sandbox Somerset 2022's SandX Series - Produced social media collateral for Singapore Women’s Festival 2023 - Produced social media video for Singapore Food Festival 2023 - Content creation for World Corporate Golf Challenge Singapore In this start-up, I’m also known as the “bao-ka-liao”, the do-it-all! Show less

    • Singapore
    • Hospitality
    • 700 & Above Employee
    • Visual Media Intern
      • May 2022 - Sep 2022

      Singapore - Aided as production assistant and director during photo and video shoots - Produced shoot schedules and scripts for MICE sales pitches on ad-hoc basis - Collaborated with in-house video editors to ensure the fulfilment of production brief

    • Singapore
    • Hospitals and Health Care
    • 400 - 500 Employee
    • Swabber
      • Nov 2021 - Mar 2022
    • Hong Kong
    • Real Estate
    • 100 - 200 Employee
    • Redemption Assistant
      • Jun 2019 - Aug 2021

      - Administered shopper gift-with-purchase redemption using digitised campaign management system - Adhered to redemption SOP and attending to administrative matters

    • Administrative Assistant
      • Mar 2019 - Jun 2019

      Singapore

    • Mall Marketing Intern
      • Sep 2018 - Feb 2019

      Singapore - Managed 4-5 communication platforms and mall media - Coordinated operations, logistics and marketing support for ad hoc events and 3 social media photo shoots - Collected and managed over 200 retailers’ database and materials - Organised and produced marketing collateral for The Shoppes Edit (digital look book)

Education

  • University at Buffalo
    Bachelor of Arts in Communication, Communication
    2019 - 2022
  • Singapore Polytechnic
    Business Administration, Marketing
    2016 - 2019
  • CHIJ Secondary
    GCE “O” Levels
    2012 - 2015

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