Experience

Utah System of Higher Education (USHE)

• United States
• Higher Education
• 1 - 100 Employee

• Communication Specialist

  • Mar 2017 - Present

  Greater Salt Lake City Area Designed promotional materials: brochures, infographics, social media graphics, e-newsletter templates, etc. Managed design and branding for multiple brands. Designed branded collateral for internal communication. Created and managed visual style guide for multiple brands; ensured that internal and external brand usage was consistent and appropriate. Worked with vendors on creating branded collateral. Directed design projects with external vendors: websites… Show more Designed promotional materials: brochures, infographics, social media graphics, e-newsletter templates, etc. Managed design and branding for multiple brands. Designed branded collateral for internal communication. Created and managed visual style guide for multiple brands; ensured that internal and external brand usage was consistent and appropriate. Worked with vendors on creating branded collateral. Directed design projects with external vendors: websites, photography and video direction. Created legislative advocacy campaign collateral: including infographics, handouts, brochures, social media graphics, table tents, banners and posters, etc. Designed promotional swag; coordinated with vendors on printing and distribution. Designed report layout for Governor Gary R. Herbert’s 10-year Education Road Map. Developed legislative advocacy strategy for College Access Advisor initiative; strategy included: toolkits for advocates; designed collateral; coordinated communication between multiple stakeholders. Managed internal communication, including updates on legislative and board initiatives, personnel affairs, legislative session results and upcoming projects. Worked to create a collaborate and sharing culture between departments and organizations. Maintained content style guide for multiple brands—including ensuring consistent voice, tone, branding. Collaborated on implementation of strategic communication plans, with external and internal components. Wrote and edited content including newsletters, blog posts, news articles and press releases; ensured tone, voice and design were consistent voice and appropriate for audience. Supervised digital media team; managed social media channels for multiple brands; created strategy, messaging and content calendar. Planned, researched and wrote press releases; coordinated with team to send releases to the media. Coordinated major projects between departments and external vendors.

• Design Chief

  • Jul 2020 - Aug 2022

  Salt Lake City Metropolitan Area Managed design and branding for multiple brands across organizations. Designed promotional materials: brochures, infographics, social media graphics, e-newsletter templates, etc. Designed branded collateral for internal communication. Created and managed visual style guide for multiple brands; ensured that internal and external brand usage was consistent and appropriate. Worked with vendors on creating branded collateral. Directed design projects with external… Show more Managed design and branding for multiple brands across organizations. Designed promotional materials: brochures, infographics, social media graphics, e-newsletter templates, etc. Designed branded collateral for internal communication. Created and managed visual style guide for multiple brands; ensured that internal and external brand usage was consistent and appropriate. Worked with vendors on creating branded collateral. Directed design projects with external vendors: websites, photography and video direction. Designed promotional swag; coordinated with vendors on printing and distribution. Managed internal communication, including updates on legislative and board initiatives, personnel affairs, legislative session results and upcoming projects. Worked to create a collaborate and sharing culture between departments and organizations. Maintained content style guide for multiple brands—including ensuring consistent voice, tone, branding. Collaborated on implementation of strategic communication plans, with external and internal components. Wrote and edited content including newsletters, blog posts, news articles and press releases; ensured tone, voice and design were consistent voice and appropriate for audience. Supervised digital media team; managed social media channels for multiple brands; created strategy, messaging and content calendar. Planned, researched and wrote press releases; coordinated with team to send releases to the media. Coordinated major projects between departments and external vendors.



Freelance

• Freelance Graphic Designer

  • Sep 2013 - Present

  Designed marketing collateral for various clients, including brochures, posters, t-shirts, digital ads, magazines, print ads, trade show booths and fabric patterns. Wrote marketing collateral for brochures, posters, print and digital ads. Developed annual marketing plan for a college campus. Collaborated regularly with clients on design and copy for collateral to ensure that clients would be satisfied with the finished projects. Created 8 fabric patterns for… Show more Designed marketing collateral for various clients, including brochures, posters, t-shirts, digital ads, magazines, print ads, trade show booths and fabric patterns. Wrote marketing collateral for brochures, posters, print and digital ads. Developed annual marketing plan for a college campus. Collaborated regularly with clients on design and copy for collateral to ensure that clients would be satisfied with the finished projects. Created 8 fabric patterns for startup clothing company. Consulted with clients on social media and PR strategies. Show less



Utah Valley University

• United States
• Higher Education
• 700 & Above Employee

• College of Aviation and Public Services Communication Specialist

  • Sep 2015 - Mar 2017

  Researched, developed and wrote magazine articles for the UVU alumni magazine. Maintained relationships with programs/departments within the college to research and discover stories for use in magazine articles and by college and university administration. Wrote and edited marketing materials such as catalogs, packaging, emails, flyers, website copy, social media content, video scripts and other promotional materials. Managed day-to-day operations of social media networks… Show more Researched, developed and wrote magazine articles for the UVU alumni magazine. Maintained relationships with programs/departments within the college to research and discover stories for use in magazine articles and by college and university administration. Wrote and edited marketing materials such as catalogs, packaging, emails, flyers, website copy, social media content, video scripts and other promotional materials. Managed day-to-day operations of social media networks for multiple departments: Facebook, Twitter, and Instagram Created and maintained content calendars for all social media accounts. Planned and wrote blog posts for aviation department blog. Wrote, edited and managed website for college and its departments (used CMS and basic HTML). Created and managed marketing budget for college; worked closely with departments to advise on departmental marketing budgets. Designed promotional materials (brochures, info cards, infographics, magazine spreads, social media and digital images) for college and departments/programs. Trained and advised departments on social media, digital media and marketing/advertising strategies. Planned, researched and wrote press releases; coordinated with director of PR to send releases to the media. Managed, created and implemented social media paid advertising campaigns; tracked and reported on paid media activity. Show less



Close To My Heart

• Arts & Crafts
• 400 - 500 Employee

• Marketing Communication and PR Specialist

  • Nov 2013 - Sep 2015

  Authored social media strategy plan for cross-platform promotion and integration within industry. Supervised and created content for social media networks: Facebook, Twitter, Pinterest and Instagram. Devised and carried out frequent promotional contests for social media accounts. Coordinated external company outreach to increase visibility within industry. Managed advertising accounts with international magazines. Wrote and edited marketing materials such… Show more Authored social media strategy plan for cross-platform promotion and integration within industry. Supervised and created content for social media networks: Facebook, Twitter, Pinterest and Instagram. Devised and carried out frequent promotional contests for social media accounts. Coordinated external company outreach to increase visibility within industry. Managed advertising accounts with international magazines. Wrote and edited marketing materials such as catalogs, packaging, emails and flyers. Created and managed email marketing campaigns for corporate events and announcements. Worked with in-house graphic designers to create branded marketing collateral. Trained and supervised new marketing specialists. Show less



Heber Valley Tourism & Economic Development

• Interactive Marketing Specialist

  • Feb 2011 - Oct 2013

  Wrote, edited and maintained websites for tourism, economic development and chamber. Launched Heber Valley tourism blog; planned and wrote weekly blog posts. Wrote promotional tourism and business materials. Developed, wrote and designed ads (online, print, billboard) for tourism and business publications. Created and managed email marketing campaigns for both tourism and business side of company (including monthly newsletters). Managed social media networks… Show more Wrote, edited and maintained websites for tourism, economic development and chamber. Launched Heber Valley tourism blog; planned and wrote weekly blog posts. Wrote promotional tourism and business materials. Developed, wrote and designed ads (online, print, billboard) for tourism and business publications. Created and managed email marketing campaigns for both tourism and business side of company (including monthly newsletters). Managed social media networks (with separate accounts for tourism and economic development): Facebook, Twitter and Instagram. Consulted with local businesses about their social media to improve their visibility and strategy. Designed promotional materials for tourism, economic development and Chamber of Commerce. Show less



Utah Valley Records Management

• Information Services

• Graphic Designer/Office Manager

  • 2009 - 2010

  Orem, Utah Wrote content and designed marketing materials (postcards, flyers, business cards). Created and maintained company’s Facebook and Twitter accounts. Edited and designed promotional materials (flyer, brochure, program and postcard) for ARMA SLC Chapter conference.



American Dancer Magazine

• Managing Editor

  • 2006 - 2008

  Rexburg, Idaho Authored sixteen credited articles and numerous smaller pieces. Covered the USA Dance National DanceSport Competition in Kentucky and wrote the competition’s special feature section. Managed all advertising contracts for magazine.