Genevieve Craig
UX Lead at Product Forward- Claim this Profile
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Bio
Experience
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Product Forward
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United States
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Software Development
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1 - 100 Employee
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UX Lead
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Apr 2022 - Present
Indiana, United States
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Next Ventures
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United States
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Venture Capital and Private Equity Principals
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1 - 100 Employee
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Senior Product Designer
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Oct 2020 - Present
Responsible for all Design related activities in the product development process Develop and maintain brand guides, design systems and other user-interface documentations Work through design problems from beginning to end, designing detailed interaction behaviours that bring delight to users
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Plato
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United States
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Software Development
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1 - 100 Employee
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Design Mentor
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Apr 2022 - Jan 2023
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Utiva
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United Kingdom
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E-Learning Providers
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100 - 200 Employee
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Product Design Coach
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Dec 2020 - Oct 2022
Training the next generation of designers to use the human-centered design process to solve problems Facilitating masterclasses and focus group sessions in the 5-week immersive learning program Sharing insights and knowledge to support the development of junior designers
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Design On Tap
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United States
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Technology, Information and Internet
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1 - 100 Employee
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Senior Product Designer
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Mar 2021 - Apr 2022
Work with engineering and product stakeholders to design, prototype and validate new and existing products Uphold standard design practices by creating and maintaining design systems and clearly communicating the rationale behind UX designs
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Scelloo
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Nigeria
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Software Development
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1 - 100 Employee
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Lead Product Designer
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Oct 2019 - Sep 2020
Executed the end-to-end user research and user interface design of 3 flagship enterprise products as well as the company’s 1st ever design system. Addressed senior stakeholders and developers during design walkthroughs to articulate the value of UX and the rationale behind design decisions. Mobilized the design team of 3 towards the execution of user research, user testing, and creation of wireframes, visual design, flows, and prototypes for web and mobile apps.
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Wealth.ng
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Nigeria
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Financial Services
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Associate, Product Team
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Jul 2018 - Sep 2019
Executed user research, data analysis and visual design Worked in Agile teams to bring the product visions to life. Recorded over 5,000 user sign ups with over $25,000 invested within the first 3 weeks of launch.
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The Tandem Media
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Nigeria
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Advertising Services
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Web Developer & UI/ Designer
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2015 - Jul 2018
Lagos, Nigeria Wireframed user flows, user stories and user interfaces of several end-to-end mobile and web apps. Designed 3 fin-tech applications, 5 e-commerce marketplaces, 2 learning management systems, 1 travel booking application, and over 18 corporate websites and landing pages.
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Contagious128
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Nigeria
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Advertising Services
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1 - 100 Employee
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Digital Marketing Manager
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2014 - 2015
Implemented marketing campaigns, media buying, branding, social media management, content development and growth strategies for companies across various industries from FMCGs to fin-tech, travel, e-commerce, education and general services. Achieved an average conversion rate of 25% across all campaigns.
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Markova Creative Ltd
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Nigeria
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Advertising Services
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1 - 100 Employee
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Digital Marketing Officer
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2013 - 2014
Lagos, Nigeria Created websites using WordPress CMS and handled copywriting for landing pages, email newsletters, online advertisements, blog posts and search engine optimization. Reduced the company’s marketing budget by 18% by creating and impementing growth hack strategies
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Education
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The Interaction Design Foundation
Human Computer Interaction -
Invision Academy
Principles of UX Design -
LinkedIn Learning
UX Foundations: Interaction Design -
Shaw Academy
Professional Diploma, Digital Marketing -
University of Lagos
Bachelor of Science (BS), Banking and Finance