Experience

DoubleTree by Hilton Montreal

• Canada
• Hospitality
• 1 - 100 Employee

• Marketing & Communications Manager

  • Apr 2023 - Present

  Montreal, Quebec, Canada



Fairmont Le Château Montebello

• Canada
• Hospitality
• 1 - 100 Employee

• Digital Marketing and Public Relations Manager

  • Jun 2022 - Apr 2023

  Montebello, Quebec, Canada As Digital Marketing and Public Relations Manager, I have accomplished the following in my role : - Launched a new website using Wordpress and Shopify; - Launched the first BRP Experience Center in Canada (press releases, photoshoots, various influencers and media visits, press conference); - Assist GM & DOSM with crisis management and writing adequate communications; - Organized the 9th edition of the Trees of Hope annual event; - Hosted 4 VIP media visits in partnership… Show more As Digital Marketing and Public Relations Manager, I have accomplished the following in my role : - Launched a new website using Wordpress and Shopify; - Launched the first BRP Experience Center in Canada (press releases, photoshoots, various influencers and media visits, press conference); - Assist GM & DOSM with crisis management and writing adequate communications; - Organized the 9th edition of the Trees of Hope annual event; - Hosted 4 VIP media visits in partnership with Veuve Clicquot; - Organized press trips for the Canadian, US and France market; - Created content for various platforms (social media, newsletters, blogs); - Coordinated a Fairmont brand architectural photoshoot; - Coordinated the filming of an episode of Amazing Race Canada and a Japanese television program on site.

• Guest Services & Social Media Coordinator

  • May 2021 - Jun 2022

  Montebello, Quebec, Canada As Guest Services and Social Media Coordinator, I was responsible for, but not limited to: - Customer service (VIP customers, complaints, welcome amenities, Trust You platform); - Social media management (content creation, community management, digital marketing strategies); - Graphic design for internal communications; - Website updates (Wordpress & Ektron); - Various administrative tasks.



Tourisme Prescott-Russell Toursim

• General Manager

  • Sep 2019 - May 2021

  Ottawa, Ontario, Canada As General Manager, I was in charge of all financial requirements of the organization and accomplished the following : - Manage a team of 5 people; - Crisis Management during COVID-19; - Generate an additional $110,000 in revenue for the organization in 2020; - Create and deliver three major marketing campaigns in 2020 promoting agritourism and local products; - Develop effective and innovative multi-channel marketing and communication action plans; - Analyze marketing… Show more As General Manager, I was in charge of all financial requirements of the organization and accomplished the following : - Manage a team of 5 people; - Crisis Management during COVID-19; - Generate an additional $110,000 in revenue for the organization in 2020; - Create and deliver three major marketing campaigns in 2020 promoting agritourism and local products; - Develop effective and innovative multi-channel marketing and communication action plans; - Analyze marketing campaigns and readjust strategies accordingly; - Carry out and supervise the execution of the marketing actions identified in the strategic plan.

• Communications & Marketing Coordinator

  • May 2019 - Sep 2019

  Ottawa, Ontario, Canada - Create, design and write, in both official languages, content distributed on the Web, in newsletters and on social networks (Facebook, Instagram and Twitter) - Responsible for communications strategies: writing/translation of content, press releases, with members, media and the public - Responsible for promotion and advertising strategies - Development of a media plan, media placements and production of promotional and printed materials - Responsible for the graphic design… Show more - Create, design and write, in both official languages, content distributed on the Web, in newsletters and on social networks (Facebook, Instagram and Twitter) - Responsible for communications strategies: writing/translation of content, press releases, with members, media and the public - Responsible for promotion and advertising strategies - Development of a media plan, media placements and production of promotional and printed materials - Responsible for the graphic design of the communication, promotion and advertising strategies - Collect and analyze statistics related to our strategy and offer recommendations - Develop marketing campaigns according to strategies - Coordinate the regional tourist signage program - Responsible for updating and development of the website via the (Joomla)



Les Moulins de Soulanges

• Communications & Marketing Coordinator

  • Dec 2018 - May 2019

  St-Polycarpe, Québec - In charge of creating the annual marketing plan and budget - Manage social media (Facebook, Instagram, Twitter) and website (Wordpress) - Ensure the logistics for trade shows and events (Canadian, US and international markets) - Create content and graphics related to marketing campaigns and communications - Develop digital strategies and campaigns for the launch of new products - PR and events with specific partners to ensure mutual visibility within the brand



Agricom

• Advertising Specialist

  • Jan 2018 - Dec 2018

  Alfred, Ontario, Canada - Solicit potential customers for advertising and do the necessary follow-ups - Perform the graphics of the advertisements and the layout of the newspaper - Develop the communication plan and implement marketing strategies for the newspaper - Prepare advertising invoices for clients and ensure follow-up - Participate in the organization of trade shows, special events and fundraisers for La Relève Agricole - PR with partners and potientiel clients via events - Update articles… Show more - Solicit potential customers for advertising and do the necessary follow-ups - Perform the graphics of the advertisements and the layout of the newspaper - Develop the communication plan and implement marketing strategies for the newspaper - Prepare advertising invoices for clients and ensure follow-up - Participate in the organization of trade shows, special events and fundraisers for La Relève Agricole - PR with partners and potientiel clients via events - Update articles on website (Wordpress) - Ensure the publication of clients ads on website via Google Ads Show less