Experience

Watchdog Media Pty Ltd

• South Africa
• Media Production
• 1 - 100 Employee

• Partner/Executive Producer/Project Management

  • 2016 - Present

  Atlanta Metropolitan Area



Comcast Spotlight

• United States
• Advertising Services
• 700 & Above Employee

• Client Advocate

  • Feb 2015 - May 2016

  Greater Atlanta Area - Shot multiple photographs and video clips of products and technology and made images available for consideration in presentations and publications including AMC's The Walking Dead, short clip videos for Xfinity's online video platform and more. - Participated in multiple advanced design teams to learn and understand business practices and contribute creative ideas for consideration. - Accompanied senior producers to client review meetings to learn client… Show more - Shot multiple photographs and video clips of products and technology and made images available for consideration in presentations and publications including AMC's The Walking Dead, short clip videos for Xfinity's online video platform and more. - Participated in multiple advanced design teams to learn and understand business practices and contribute creative ideas for consideration. - Accompanied senior producers to client review meetings to learn client communication techniques and contribute creative or administrative support. Show less



Aspire Health & Wellness Centers

• United States
• Medical Practices

• Founder and President

  • 2009 - 2011

  Greater Atlanta Area - Oversaw a staff of 20 team members including Personal Trainers, Membership Specialists, Nutritionists, and Group Fitness Teachers, directing social media and digital marketing strategy and initiatives to promote brand building, guest retention and revenue-focused activities; increasing market awareness by 40% and growing business from 0 Members to 250 In 5 Months. - Conducted needs assessments and surveys to determine interest in wellness and fitness programs, events and… Show more - Oversaw a staff of 20 team members including Personal Trainers, Membership Specialists, Nutritionists, and Group Fitness Teachers, directing social media and digital marketing strategy and initiatives to promote brand building, guest retention and revenue-focused activities; increasing market awareness by 40% and growing business from 0 Members to 250 In 5 Months. - Conducted needs assessments and surveys to determine interest in wellness and fitness programs, events and services, significantly growing customer base and reducing membership turnover rates by 35% during tenure. - Mentored and internally promoted successful company sales and account management staff into leadership positions to drive company growth. - Led sales planning, development and account management to grow existing accounts and establish new sales accounts. - Met with sales and design departments to determine project road maps and create unique products to drive profitability and champion brand. - Implemented clear goals for each employee and tracked his or her progress carefully, providing support and assistance whenever it was needed. Show less



Rebound Animal Health

• United States
• Appliances, Electrical, and Electronics Manufacturing

• Founder and President

  • 1998 - 2008

  Greater Atlanta Area - Created new and innovative product lines for the Animal Health sector while serving customers in 4,000+ hospitals worldwide, performing comprehensive market and competitive analysis through industry research and in-depth interviews to identify points of product differentiation and positioning and develop future product roadmaps; grew ARR (annual reoccurring revenue) by 50% YoY. - Developed and implemented digital marketing plans to incorporate SEO, social media platforms… Show more - Created new and innovative product lines for the Animal Health sector while serving customers in 4,000+ hospitals worldwide, performing comprehensive market and competitive analysis through industry research and in-depth interviews to identify points of product differentiation and positioning and develop future product roadmaps; grew ARR (annual reoccurring revenue) by 50% YoY. - Developed and implemented digital marketing plans to incorporate SEO, social media platforms and video campaigns. - Generated monthly performance metrics and analytical reports, reviewing and communicating marketing campaign successes to clients. - Prepared monthly sales reports to document sales volumes, potential sales and areas of proposed client base expansion. - Gathered market intelligence by coordinating market research efforts to understand market needs, capture customer preferences and ensure representation. Show less



Executone Information Systems

• Sales Representative

  • 1994 - 1998

  - Generated leads and capitalized on valuable business opportunities to bring in new company revenue while improving profit margins by effectively managing expenses, budget and overhead, increasing closings and optimizing product turns; awarded Salesperson of the Year (1998). - Led sales planning, development and account management to grow existing accounts and establish new sales accounts, achieving top 5% pipe-line within the company (400 Salespeople).