Gemma Pearce
Director at Class35- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
Topline Score
Bio
Sam Battams
Gemma is that rare thing — talented as a practitioner and leader, understanding the big picture and the detail, the vision and the day-to-day, the relationships and 'the work'. Much of this is thanks to her infectious energy, her ability to really listen, her down to earth nature, her sense of fun and sense of humour, and her ability to communicate with all sorts of people in all sorts of scenarios. It makes her great to work with and for.
Bob Conwell
Gemma is an absolute joy to work with as a freelance strategist. She managed to balance the perfect amount of guidance and direction (based on deep knowledge of the client) with allowing me the space and freedom to guide the project and ultimately the client. She works ferociously hard for her team and her clients. Hers is a no ego approach - super collegiate, fun and collaborative - backed with real subject matter expertise, strategist's craft and strong client relationships. On top of that, her sidekick is one of the finest doggos in all of agency land and she makes top notch brownies. Recommended!
Sam Battams
Gemma is that rare thing — talented as a practitioner and leader, understanding the big picture and the detail, the vision and the day-to-day, the relationships and 'the work'. Much of this is thanks to her infectious energy, her ability to really listen, her down to earth nature, her sense of fun and sense of humour, and her ability to communicate with all sorts of people in all sorts of scenarios. It makes her great to work with and for.
Bob Conwell
Gemma is an absolute joy to work with as a freelance strategist. She managed to balance the perfect amount of guidance and direction (based on deep knowledge of the client) with allowing me the space and freedom to guide the project and ultimately the client. She works ferociously hard for her team and her clients. Hers is a no ego approach - super collegiate, fun and collaborative - backed with real subject matter expertise, strategist's craft and strong client relationships. On top of that, her sidekick is one of the finest doggos in all of agency land and she makes top notch brownies. Recommended!
Sam Battams
Gemma is that rare thing — talented as a practitioner and leader, understanding the big picture and the detail, the vision and the day-to-day, the relationships and 'the work'. Much of this is thanks to her infectious energy, her ability to really listen, her down to earth nature, her sense of fun and sense of humour, and her ability to communicate with all sorts of people in all sorts of scenarios. It makes her great to work with and for.
Bob Conwell
Gemma is an absolute joy to work with as a freelance strategist. She managed to balance the perfect amount of guidance and direction (based on deep knowledge of the client) with allowing me the space and freedom to guide the project and ultimately the client. She works ferociously hard for her team and her clients. Hers is a no ego approach - super collegiate, fun and collaborative - backed with real subject matter expertise, strategist's craft and strong client relationships. On top of that, her sidekick is one of the finest doggos in all of agency land and she makes top notch brownies. Recommended!
Sam Battams
Gemma is that rare thing — talented as a practitioner and leader, understanding the big picture and the detail, the vision and the day-to-day, the relationships and 'the work'. Much of this is thanks to her infectious energy, her ability to really listen, her down to earth nature, her sense of fun and sense of humour, and her ability to communicate with all sorts of people in all sorts of scenarios. It makes her great to work with and for.
Bob Conwell
Gemma is an absolute joy to work with as a freelance strategist. She managed to balance the perfect amount of guidance and direction (based on deep knowledge of the client) with allowing me the space and freedom to guide the project and ultimately the client. She works ferociously hard for her team and her clients. Hers is a no ego approach - super collegiate, fun and collaborative - backed with real subject matter expertise, strategist's craft and strong client relationships. On top of that, her sidekick is one of the finest doggos in all of agency land and she makes top notch brownies. Recommended!
Experience
-
Class35
-
United Kingdom
-
Business Consulting and Services
-
1 - 100 Employee
-
Director
-
Nov 2021 - Present
-
-
-
The BIO Agency
-
United Kingdom
-
Design
-
1 - 100 Employee
-
Head Of Strategy & Insight
-
Jul 2019 - Nov 2021
- Lead and mentor a team of 3 practitioners covering the disciplines of business consultancy, strategy, data analysis and cx.- Understand challenges and trends that are driving change in markets, undertaking analysis to determine where clients sit within their journey to change.- Design and test value propositions to understand desirability of a new product or platform before we move into conceptual or product design.- Lead project teams day-to-day, acting as the connecting point between user insights, design and technology.- Design and lead product design workshops from business objective and vision setting, to innovation hacks and prioritisation sessions that determine a roadmap.- Lead in developing frameworks to discover and execute robust product opportunities.- Lead on quant and qual research, collaborating closely with activities with UX, UI and Tech ensuring the needs of the user are understood and reflected in products that we develop. Show less
-
-
Lead Strategist
-
Oct 2018 - Jul 2019
-
-
Senior Strategist
-
Oct 2016 - Oct 2018
-
-
-
Isobar
-
United Kingdom
-
Advertising Services
-
700 & Above Employee
-
Strategy Director
-
Jan 2016 - Sep 2016
Responsible for leading client accounts and new business pitches, dismantling the Client’s business challenge and setting the direction for the agency team.Directed qualitative and quantitative research both in house and through third parties to shape and validate hypotheses.Developed digital communication frameworks and tech solutions, answering both strategic and tactical briefs and partnered with creative directors to deliver the solutions.Clients: Autotrader, Kelloggs, Toyota, Western Union. Show less
-
-
Senior Strategist
-
May 2014 - Dec 2015
-
-
-
Lloyds Banking Group
-
United Kingdom
-
Financial Services
-
700 & Above Employee
-
Communications Planning Manager
-
Feb 2012 - May 2014
As a planner focused on measurable advertising and communications, I developed an e-CRM strategy to incentivise behaviour change for Lloyd TSB and American Express Credit Cards, identified consumer needs and drivers to promote Lloyds Bank products ATL, and led creative proposition development for Lloyds Banking Group CSR activities. I learned the subtleties of stakeholder management, worked alongside econometric specialists to plan campaigns and analysed data to identify opportunities to change behaviour. Show less
-
-
-
Lloyds Bank
-
United Kingdom
-
Banking
-
700 & Above Employee
-
Senior Campaign Manager/ Marketing Planner
-
Aug 2010 - Sep 2011
-
-
-
Strange & Dawson
-
United Kingdom
-
Retail
-
Account Director
-
Oct 2009 - Aug 2010
I began my career in account handling, and spent 7 years working with direct response agencies in the South West. As an Account Director I led B2B accounts such as Google, Alliance & Leicester and Bupa. I worked in the Google office in order to grow business opportunities for the agency, developed the first ever DM pack for You Tube Promoted Videos, all while eating as many free snacks as humanly possible. At these agencies I built the foundation of my career in proposition development, data analysis and communication – soon realising I was destined to be a planner. Show less
-
-
-
Bray Leino Limited
-
United Kingdom
-
Advertising Services
-
Senior Account Manager
-
Apr 2009 - Oct 2009
-
-
-
TDA
-
Sweden
-
Business Consulting and Services
-
1 - 100 Employee
-
Account Exec to Senior Account Manager
-
Jun 2003 - Feb 2008
-
-
Education
-
2000 - 2003
University of Gloucestershire
BA Hons, Advertising -
1994 - 1998
Hellesdon High School
Community
