Marketing Manager

• Jul 2020 - Present

Senior Marketing Executive

• Apr 2019 - Jun 2020

- built relationships with industry employers and skills coordinators in the Transport and Infrastructure sector. - as a senior executive I also work on wider college focused projects for learner recruitment, public affairs, events and internal communications. - strategy creation, liaising with external agencies, organizing employer events, media booking, copywriting, email campaigns, social advertising and more. - During my time with the college I took part in the project for rebranding, website redevelopment and developing our CRM to better aid the Business Engagement team and develop a measurable return on KPIs. Show less

Marketing Assistant

• Jan 2019 - Apr 2019

- charitable arm of The Pioneer Group. - I worked on print and digital designs, social media campaigns and radio advertising for different projects including the Happy Streets campaign. - charitable arm of The Pioneer Group. - I worked on print and digital designs, social media campaigns and radio advertising for different projects including the Happy Streets campaign.

Marketing Coordinator

• Jun 2015 - Nov 2018

- I led a small team and liaised with external agencies to strengthen and build the SHS Products brand. A market leading a stainless steel, aluminium and glass balustrading UK manufacturer. - I was brought on in 2015 to roll out the companies rebrand and ambitious growth targets that included a brand new website and rebrand and overhaul of all promotional materials. - In that same year I spearheaded our 10th Anniversary event where the Walsall Mayor cut the ribbon on our brand new premises. - created pitch presentations and proposals that helped win partnerships with leading UK Builders Merchants. - Lead generation is at the forefront of what our department does but building SHS Products' reputation as experts in a very competitive market has yielded great results. - Since then we grew year on year and our glass balustrades have been featured on programmes such as Alan Titchmarsh's Love Your Garden and Double Your House For Half The Money with Sarah Beeney. - Successful campaigns included SEO, PPC, Email and Social Media. - At the heart of everything I did was a focus on measurability that was key to our success. Show less

Marketing Administrator

• Dec 2014 - May 2015

- copywriting, branding, planning and delivery of marketing campaigns, PR, events, SEO development, reviewing digital media performance and analytics. - I also conducted competitor analysis and managed the marketing budget. - copywriting, branding, planning and delivery of marketing campaigns, PR, events, SEO development, reviewing digital media performance and analytics. - I also conducted competitor analysis and managed the marketing budget.

Marketing Coordinator

• Aug 2013 - Dec 2014

- Solely responsible for strategy, creation and management of marketing for multiple brands in the Chambers dealership group at multiple UK sites. - looked after the digital and print marketing, their social media, as well as their PR, events and website maintenance. - The group includes three main brands Ford, Mazda and Hyundai as well as Peugeot Aftersales with two dealership sites in Sutton Coldfield and Tamworth. - I created graphic art, wrote copy and maintained the budget and have created good relationships with local newspapers, print agencies and other local businesses. - reported to group senior management and also regional managers for the brands we represented. Show less

Content Author

• Apr 2013 - Jun 2013

- worked as part of a team ensuring Jaguar multinational sites are maintained to the highest standard. - copywriting, website building and maintenance, photo-editing. - worked as part of a team ensuring Jaguar multinational sites are maintained to the highest standard. - copywriting, website building and maintenance, photo-editing.

Content Author

• Dec 2012 - Apr 2013

- worked as part of great team to ensure the client's local and global sites are maintained to the highest standard. - promoting and protecting the brand, in line with the client's vision. - website maintenance, content creation, photo-editing, copywriting. - worked as part of great team to ensure the client's local and global sites are maintained to the highest standard. - promoting and protecting the brand, in line with the client's vision. - website maintenance, content creation, photo-editing, copywriting.