Gemma van der Hurk
Digital Lead at Niche Media- Claim this Profile
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Bio
Credentials
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Certificate in Electronic Music Production
SAE Institute -
Diploma of Multimedia
Tafe Brisbane -
Ethics : An Introduction
Oxford University
Experience
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Niche Media
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Australia
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Book and Periodical Publishing
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1 - 100 Employee
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Digital Lead
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May 2022 - Present
It had been a while since I'd worked in an office! I'm delighted to be working this part-time role lending the entire breadth of my digital design and marketing skillset to a small but savvy boutique publishing organisation across the industries of architecture, interior design, marketing and online content. It had been a while since I'd worked in an office! I'm delighted to be working this part-time role lending the entire breadth of my digital design and marketing skillset to a small but savvy boutique publishing organisation across the industries of architecture, interior design, marketing and online content.
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Independent Artist
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Apr 2004 - Present
I envisage branding, and provide art direction, logo design, copywriting, illustration, graphic design, animation, video editing, responsive front-end development, UI, UX and social media. I envisage branding, and provide art direction, logo design, copywriting, illustration, graphic design, animation, video editing, responsive front-end development, UI, UX and social media.
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University of Melbourne
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Australia
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Higher Education
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700 & Above Employee
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Communication and Marketing Officer
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Jul 2021 - Present
I am thrilled to be working this seasonal casual support role encompassing copy editing and writing, video editing and composition, social media and graphic design for the Faculty of Science. I am thrilled to be working this seasonal casual support role encompassing copy editing and writing, video editing and composition, social media and graphic design for the Faculty of Science.
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Apple
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United States
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Computers and Electronics Manufacturing
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700 & Above Employee
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Online Publisher
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Nov 2014 - Jun 2016
I was employed as a contractor for collateral management & integration across the Apple online storefront. The role also encompassed QA testing & ongoing quality maintenance across Apple online B2C platforms, specialising (but not confined to) countries in the EMEA region within a worldwide scope. I was thrilled to work on two product launches, in 2015 & 16, in Cupertino, California. I was employed as a contractor for collateral management & integration across the Apple online storefront. The role also encompassed QA testing & ongoing quality maintenance across Apple online B2C platforms, specialising (but not confined to) countries in the EMEA region within a worldwide scope. I was thrilled to work on two product launches, in 2015 & 16, in Cupertino, California.
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Mr & Mrs Smith
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United Kingdom
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Travel Arrangements
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100 - 200 Employee
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CRM Design Consultant
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Feb 2015 - Feb 2015
I was employed to redevelop collateral for the new CRM strategy using newly created brand guidelines. This role involved advising best practices and working collaboratively to deliver a bespoke solution. I undertook responsive asset build via email HTML layout, and utilisation & integration of online tools & in-house systems. The end product: modular-based designs which can be purposed easily through front-end tools and used across all business-customer communications. I was also re-engaged at a later date for additional work.
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HotelClub (an Orbitz Worldwide company)
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Australia
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Internet Publishing
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1 - 100 Employee
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Creative Designer
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Jul 2010 - Mar 2014
This role encompassed art direction, brand guidelines, brand redesign, online design, UX & UI design, HTML & CSS coding, Jquery innovation & integration, email newsletter design & coding, responsive design, microsites, multi-language interactive flash banners, social media application design, and international campaigns, in addition to agency relationship management. During this time we undertook a brand overhaul and repositioning, executing highly successful, comprehensive and aggressive ad campaigns in Australia, as well as across Asia, the US and EMEA.
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Online Designer/Senior Online Designer
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May 2007 - Aug 2009
I began this corporate role as an online designer and was promoted to Senior Online Designer for the last year I was an employee. The work also encompassed brands Student Flights, Escape Travel, Travel Associates and Quickbeds, in addition to Flight Centre. The tasks and responsibilities this role involved were team management, project management, proofing, task delegation & management, art direction, brand guidelines, as well as brand redesigns, online design, UX & UI design, HTML & CSS coding, Jquery innovation & integration, email newsletter design & coding, responsive design, microsites, interactive flash banners, social media application design, and international campaigns. During my tenure my team envisaged and created an online campaign which saw the largest revenue for any single day. I also worked on creating a video and microsite as part of a campaign in conjunction with Universal and the Bourne movie franchise, and was awarded the Best on Ground marketing award for my efforts in this project. I ultimately resigned as I relocated to Sydney.
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Creative Designer
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Aug 2004 - Apr 2007
Art direction, branding, graphic design, online design, HTML & CSS coding, flash banners, marketing. Art direction, branding, graphic design, online design, HTML & CSS coding, flash banners, marketing.
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Education
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2022 - 2025
University of Melbourne
Master of Science - MS, Genetics -
2020 - 2022
University of Melbourne
Bachelor of Science - BS, Genetics -
2017 - 2019
The University of Queensland
Dual BSc/BA, Ecology, Political Science & Philosophy -
2003 - 2004
Southbank Institute of TAFE
Diploma of Multimedia -
1997 - 2001
Burnside High School
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