Gemma Treacher

Marketing Manager at Popcar Car Sharing
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Location
Sydney, New South Wales, Australia, AU

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Experience

    • Australia
    • Consumer Services
    • 1 - 100 Employee
    • Marketing Manager
      • Feb 2022 - Present

      At Popcar my role as the sole team member in the marketing team is to develop and execute marketing strategies that drive member acquisition, engage with current members, increase brand awareness, and promote our services. Some of my key responsibilities include:• Developing Marketing Plans • Managing Digital Marketing Channels • Developing Partnerships • Measuring and Analysing Campaign Performance • Collaborating With Others• Creating and Managing Budgets

    • Marketing Coordinator
      • Dec 2019 - Feb 2022

    • United States
    • IT Services and IT Consulting
    • Communications Advisor
      • 2018 - Nov 2019

      Provide support to Communications Director across a multitude of clients including Sydney Gay and Lesbian Mardi Gras, Darwin Festival, Moonlight Cinema, Parkes Elvis Festival, Casula Powerhouse Arts Centre, Multicultural NSW, Events Cinema and much more. Within my role I was responsible for an array of different activities including:PR & Media • PR material development and support.• Assistance with media pitches.• Coverage and insights reporting.• Liaising with clients and campaign stakeholders.• Assist on development of targeted public relations and communication strategies.• Assist in coordinating public activations, campaign events, launches and or any special functions.• Researching media opportunities.Marketing & CRM• Assist in the development of client marketing materials, including those related to web, social media, website, and email.• Creating content for traditional and digital channels in line with the tone of voice of the specific client.• Managing of Original Spin’s huge, customised CRM of media and influencers.• Training all new staff and interns on how to correctly use CRM.Events Management• Work closely with client to ensure successful delivery of events, including planning, regular communication, feedback, and reporting on event results.• Sourcing entertainment, contractors, and suppliers for events.• Liaise and manage all operational requirements with external suppliers. Show less

    • Communications Assistant
      • Nov 2017 - 2018

    • Marketing and Sponsorship Assistant
      • Jul 2017 - Sep 2017

      • Coordinated partner social media and EDM scheduling and content development. • Responsibility for corporate partner signage during the event. • Responsibility for distribution of marketing materials throughout 18 official venues. • Responsibility for coordinating 1300 delegate bag inserts. • Assisted with on-street campaigns and distribution strategies. • Onsite support to the Business Development Manager. • Managing a team of BIGSOUND volunteers by coordinating /delegating tasks during the event. Show less

    • Australia
    • Music
    • 1 - 100 Employee
    • Marketing Intern
      • Oct 2016 - Jul 2017

      Provided support to Marketing Manager across three major events within a small team. Since volunteering as a Sponsorship assistant BIGSOUND 2015/16, I was offered an exclusive internship with the marketing department and was promoted to a paid 3-month contract for BIGSOUND 2017. Queensland Music Awards 2017 & Little BIGSOUND 2017 • Sourced publicity and editorial opportunities. • Supported the implementation of digital marketing strategies and campaigns. • Sourced and developed content for social media platforms. • Assisted with the development of the 2017 Little BIGSOUND marketing plan. • Supported the development of press releases for both events. Show less

    • Australia
    • Broadcast Media Production and Distribution
    • 1 - 100 Employee
    • Newsroom Intern
      • Jun 2016 - Oct 2016

      • Wrote, produced, and presented hourly news bulletins for Zedlines. • Experience in research, sub-editing, presentation, and story production. • Wrote, produced, and presented hourly news bulletins for Zedlines. • Experience in research, sub-editing, presentation, and story production.

Education

  • JMC Academy
    Bachelor of Entertainment Business Management, Arts, Entertainment, and Media Management
    2015 - 2017

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