Marketing Manager

• Dec 2020 - Present

• Conceive and develop efficient and intuitive marketing strategies by brainstorming new and creative growth strategies • Ensuring the e-f group and it's latest IT platforms are perceived as industry leading and are maximising the market penetration • Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPI’s) • Management of allocated budget • Creating design work for marketing materials using Adobe Creative Suite software including InDesign, Photoshop, Illustrator, Dreamweaver etc • Cultivate relationships with agencies and stakeholders to get maximum return of the E-F Group marketing campaigns • Management of the companies websites and promotional video content • The creation of an annual seasonal calendar of events, to develop creative seasonal campaigns, including website and social media updates • Design, build and maintain our social media presence, creating from this a daily marketing social media routine for the e-f group • Organise and attend planned events/exhibition, social and charity events • Support the delivery of internal and external communications where relevant for key campaigns and events • Strengthen and maintain the group brand through all the above activities Show less

Venue Marketing Manager

• Jan 2018 - Aug 2020

Overall responsibility for developing and implementing the marketing plans to support and drive both C&E and Hotel revenues.• Creation and implementation of a 12-month tactical marketing plan including reporting with support from the Head of Marketing to support the following areas of the business:o Conference, association, agent and Christmas party businesso Hotel leisureo Cricket and concert hospitality• Development and delivery of a new positioning and tactical creative concept for Emirates Old Trafford within the C&E market• Development and day to day delivery of C&E brand guidelines and new creative style working with third party creative resource where required• Lead on all inbound digital marketing activity. Acting as the main point of contact to identify the scope of the project, timings and implementationo This included a full website redesign, build and launch• Completion of non-event content gathering projects (photography and video) that highlight agreed key messages i.e., transport links, food and people• Maximise the marketing capability available from the central Hilton Marketing team by building strong relationships with key contacts and reviewing and presenting all available marketing opportunities in the context of the internal hotel marketing plans• Act as a mentor providing informal training, support and guidance to members of staff• Deliver all partnership marketing assets, ensuring that their requirements are considered and integrated into the overall marketing plan so that we achieve and exceed all partnership deliverable objectives• Successful implementation of the Lancashire Cricket brand across all areas of comms, content and tactical marketing activity• Successful integration of the organisation’s core values into day-to-day activity and work ethic Show less

Venue Marketing Executive

• Mar 2016 - Jan 2018

Marketing Manager

• Apr 2015 - Mar 2016

To contribute to the planning, co-ordination and delivery of marketing activity to promote the activities available at the Centre and to contribute to the Trustees vision to create a World Class visitor experience. To work with the Business Development & Operations Manager to develop marketing campaigns that supports all aspects of promotion of the Centre To build on the existing events activity and support the delivery of high quality events and conferences To implement monitoring methods, to evaluate the effectiveness of marketing activity To develop a marketing strategy which supports the existing Education Programme and develop and extend this programme to support schools and the local community To liaise with the Centre’s external agencies including, web, design and PR agencies and ensure project requests are dealt with in a timely and efficient manner. To support in the development and implementation of a sustainable marketing campaign To manage relevant marketing budgets To take lead responsibility for the creation of content, development and management of the Centre’s website and social networks To act as brand ambassador for the Centre Show less

Marketing Officer

• Jan 2012 - Apr 2015

I am Marketing Officer at Manchester Central.Manchester Central is an award winning, globally renowned venue in the heart of one of the world’s most vibrant cities. This unique business resort combines iconic architecture with state-of-the-art facilities to provide a dynamic venue for the world’s leading conferences, exhibitions and events.In my role as Marketing Officer I am responsible for:* Managing the delivery of a range of marketing projects and targeted campaign activity* Leading on the development and production of online and offline sales and marketing collateral* Working with the sales team to co-ordinate attendance at trade shows, recommending opportunities to maximise client engagement and return on investment* Working alongside the Communications Executive to devise and manage client communications* Supporting the Marketing and Communications Manager and Assistant Director of Marketing and Communications in upholding the Manchester Central brand and identities within its portfolio of venues* Supporting the wider Manchester Central team in the production of internal and external-facing documentation, by ensuring consistency and tone of voice and look and feel* Supporting the development of Manchester Central's online presence, by updating content and recommending ways to evolve* Managing marketing supplier and key stakeholder relationships* Providing event-focused marketing support for clients as and when required* Preparing presentations for members of the senior management team* Management and maintenance of the marketing budget system* Organising and maintaining Manchester Central's image bank Show less

PA to the Chief Executive

• Oct 2000 - Jan 2012

Various secretarial positions undertaken before becoming PA to the Chief Executive, duties included:* Diary management* Creating financial documents and quarterly reports* Issuing and maintaining site plans using AutoCAD* Meeting and greeting visitors * Managing two members of staff

Sales Office Administrator

• Mar 1999 - Oct 2000

Working in a busy sales office, duties included: * Dealing with incoming sales enquiries * Handling correspondence * Arranging site visits * Acting PA to the Sales Director Working in a busy sales office, duties included: * Dealing with incoming sales enquiries * Handling correspondence * Arranging site visits * Acting PA to the Sales Director

Commercial Sales Administrator

• Jul 1995 - Mar 1999

Joined the company as a Clerical Assistant in the Marketing Department before being promoted to Commercial Sales Administrator where duties included: * Diary management and arranging appointments * Typing quotations * Creating and sending out mailshots * Meeting clients alongside Senior Management Joined the company as a Clerical Assistant in the Marketing Department before being promoted to Commercial Sales Administrator where duties included: * Diary management and arranging appointments * Typing quotations * Creating and sending out mailshots * Meeting clients alongside Senior Management