Deputy Head of Marketing

• Jan 2023 - Present

Co-led establishment of a marketing department to align with the strategic goals of the business:- Create, manage, and deliver the new strategic marketing plan for existing and emerging student services- Creation of Brand and Tone of Voice Guidelines and implemented across the business- Create and deliver an annual marketing plan and campaign schedule that increases the level of engagement with our students as well as revenue growth to specific targets and KPIs- Manage and implement multiple complex projects such as CRM scoping, selection and implementation;; delivering impactful engagement strategies across our universities; Web development project to improve commercialisation of student portals- Create and deliver strategic student focussed marketing campaigns across a range of platforms- Manage relationships with key internal and external stakeholders to ensure strategic objectives are met Show less

Engagement Partner (Account Manager)

• Mar 2021 - Jan 2023

Working for the JS Group I manage partnerships with BCU, University of Worcester and University of Wolverhampton, delivering bursary schemes across each institution. I am responsible for full marketing, engagement and account management of 2 major education contracts including:- Develop and deliver marketing plans and campaigns to increase engagement and retention in partner institutions - Drive awareness and understanding of the offer to students, both with the study body and with staff across the university- Use data insight, market trends and knowledge to plan and deliver interventions and adjust the marketing plan- Present to senior colleagues and stakeholders on effectiveness of scheme and suggested improvements, including generating new business Show less

Graduate Ambassador Manager (Marketing Manager - Student Recruitment)

• Dec 2012 - Mar 2021

Leading and motivating the Graduate Ambassador Team at the University of Worcester. The Graduate Ambassadors at the University of Worcester are a team of circa 15 including recent graduates plus a coordinator and are responsible for school and college based recruitment activity.As well as leading and motivating a substantial team of graduates, many of whom are in their first full time job following graduation, the role involves developing and maintaining relationships with schools, colleges and other selected partners to ensure that the work carried out by the team is aligned with university strategy. Maintaining and developing a full programme of targeted schools liaison activity is at the forefront of this role and I am also responsible for promotion of our offer through digital activity. The role is busy and varies and also includes:- Line management of the Graduate Ambassador team, managing day-to-day workload and carrying out performance appraisals, identifying training opportunities and regular development reviews.- Managing the organisation and delivery of the Graduate Ambassador team’s targeted programme of activities with schools and colleges including, but not limited to, presentations to a variety of audiences, leading workshops and attendance at regional and national fairs. - Developing the team strategy to ensure work is targeted to significant schools and colleges aimed at increasing applications.- Developing academic relationships with partners and forming a proactive group of staff who can engage and inspire young people through energetic and informative visits and activities.- Work with the Partnerships Office to maintain, foster and forge new relationships with strategic schools and colleges, with the aim of increase GA visits and applications.- Provide regular reports and presentations to senior colleagues on the evaluation and effectiveness of Graduate Ambassador work. Show less

Graduate Ambassador / Schools Liaison

• Dec 2012 - Mar 2014

This position based within the Communications and Participation department at the University of Worcester focused on recruitment to higher education, following a number of other roles across the university.Responsible for liaising with and visiting schools and colleges as well as attending other outbound events such as HE fairs, presenting to groups of students, parents or staff, developing and delivering workshops to groups and also providing one to one advice. In addition, writing for the university blog and engaging with potential students via social media. Leading a specialist project in inspiring Access to HE Diploma students to apply for university and research their options fully.Facilitating workshops and presentation to large groups at inbound events such as Open Days and Applicant Days.Providing one to one support and feedback with personal statements and preparing for university interviews. Establishing new relationships and building on existing ones to increase the work that the Graduate Ambassador team do within the West Midlands and nationally.The role involves extensive travel nationally. Show less

Product Development Illustrations Specialist

• Jul 2009 - May 2010

Financial Planning Senior

• Jan 2009 - Jun 2009

Senior Financial Planning Administrator

• Dec 2006 - Aug 2008

Senior Business Reviewer

• Jul 2005 - Dec 2006

Senior Administrator

• Oct 2004 - Jul 2005

Business Process Analyst

• Jun 2001 - Oct 2004