Gemma Jones
Senior Manager, Data Strategy at Abacus Epsilon at Epsilon Abacus- Claim this Profile
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Bio
Experience
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Epsilon Abacus
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United Kingdom
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Advertising Services
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1 - 100 Employee
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Senior Manager, Data Strategy at Abacus Epsilon
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Mar 2020 - Present
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Data Strategy Manager
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May 2017 - Mar 2020
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Product Manager for Active Buyers File
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Jan 2016 - May 2017
Epsilon Active Buyers File is a part of the largest transactional cooperative database in the UK: the Abacus Alliance. Made up of actual transactions from multi-channel retailers and publishers, this data will show who best to target for the audience you want. Whether your sector is Financial, Travel, Automotive, Pharmaceutical or Utilities, Epsilon Collaborate can improve the targeting of your multichannel marketing campaigns.
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Data Strategy Manager
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Mar 2011 - Dec 2015
Epsilon is an all-encompassing, global marketing company and a leader in creating connections between people and brands. The data co-operative that we drive on our members’ behalf is called the Abacus Alliance and comprises of over 500 retailers and publishers, who contribute customer transactional data. Their aim? To make marketing campaigns more profitable through data insight.
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Modelling Team Leader
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Oct 2007 - Mar 2011
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Senior Modelling Analyst
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Oct 2004 - Oct 2007
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Conduit Business Information Ltd.
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Chiswick, London
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Database Manager and Analyst
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Jan 2002 - Oct 2004
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Education
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The Nottingham Trent University
Bachelor of Science (BSc), Mathematical Methods for Information Technology