Experience

Wellesley

• Hong Kong
• Staffing and Recruiting
• 1 - 100 Employee

• Head Of Marketing

  • May 2020 - Present

  Core responsibilities include: - Defining and implementing the marketing and brand strategy for the business - Ensure successful and timely delivery of the marketing plan - Driving engagement with the brand through multi-media campaigns and content creation - Strategic input into lead generation campaigns - Brand guardian, upholding the brand guidelines, integrity & values - Driving innovation through campaigns - Budget management - Measuring and reporting on marketing effectiveness • Monthly results reporting to understand consumer behaviour & insight • Brand guardianship - upholding the brand guidelines, integrity & values. • Fully understand our target audiences and their behaviour, with the ability to adapt messaging and marketing activations across B2C and B2B streams • Ensure budgets are kept up-to-date and finance are kept up-to-speed. • Monitor, review and report on competitor activity. • Design and implement marketing strategies aligned with business targets • Generate innovative ideas to promote our brand and our products • Address advertising needs • Use customer feedback to ensure client satisfaction • Establish a strong, long-term web presen Show less



Premier Sports & Leisure

• United Kingdom
• Retail
• 1 - 100 Employee

• Head of Marketing

  • Jan 2020 - May 2020

  Responsibilities of this role: 1. Defining the strategic priorities and setting the marketing strategy for the business 2. Setting clear marketing objectives 3. Managing the budget to ensure maximum value 4. Ensuring successful and timely delivery of the marketing plan 5. Driving the marketing agenda with core business stakeholders 6. Building and delivering a social content plan to drive engagement with the brand 7. Measuring brand and marketing effectiveness 8. Ensuring website is SEO optimised and delivering against objectives 9. Driving innovation across of range of media Show less



Lloyds Banking Group

• United Kingdom
• Financial Services
• 700 & Above Employee

• Senior Brand Marketing Manager

  • Apr 2017 - Dec 2019

  Core responsibilities include:1. Delivery of plans and campaigns through agency partners and team to deliver against brand health objectives2. Briefing and shaping work to deliver the highest quality creative and engaging outputs across a range of media including TV, OOH, press, radio, digital, and social.3. Thorough understanding of Brand, Comms and Media Planning, informing optimal go to market approach4. Building relationships and leveraging communication and influencing skills to help build consensus and drive progress5. Explore and utilise customer insight to inform all campaigns6. Lead and develop a team of marketing managers and assistant marketing managers7. Instill strong focus on Risk and Budget management across team8. Driving innovation through campaigns Show less

• Senior Marketing Manager, Marketing Planning

  • Feb 2013 - Mar 2017

  During this period I supported two different parts of the business, firstly the Wealth business and then the Loans business across Halifax, Lloyds and Bank of Scotland. My responsibilities included:1. Building a marketing plan and shape to deliver the marketing strategy utilising core media including press, digital, and direct mail2. Assign appropriate budget and phasing to deliver to target3. Continuously build a thorough understanding of customer insight and how our core propositions deliver 4. Deliver to a multi –brand strategy 5. Manage the marketing budget6. Set the annual marketing objectives7. Lead and develop a team8. Brief marketing communications teams9. Build and maintain relationships with key stakeholders across Marketing and the business teams Show less

• Senior Marketing Manager

  • Aug 1998 - Mar 2017

• Senior Marketing Manager - Marketing Strategy

  • Jul 2011 - Feb 2013

  This is a specialist role where I was responsible for:1. Working closely with the Brand Strategy team and business leaders to build and develop a marketing strategy for the Wealth and International business2. Having a core understanding of competitors, customer insights and our target market3. Building a clear picture of the customer journey and identify and implement improvements4. Building and maintaining relationships with key stakeholders

• Marketing Manager, Brand & Creative

  • Nov 2009 - Jun 2011

  This is a specialist role where I was responsible for:1 Developing a new IRB brand proposition to be rolled out across all IRB divisions2 Supporting the Head of Marketing in building the brand strategy for the new International Wealth business3 Maintain the brand by ensuring all customer facing material adheres to the brand guidelines4 Establish team governance processes and procedures5 Support Head of Marketing in managing, controlling and allocating the marketing budget6 Agency Management – including establishing an IRB roster and maintaining the agency relationships7 Budget management8 Co-ordinating and implementing the customer communications plan9 Developing the marketing strategy and plan Show less