Gemma Davenport
Senior Marketing Manager at Waterside Holiday Group- Claim this Profile
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Bio
William Affleck
Gemma made an instant impact in her role of Brand Activation Manager of Devon and Dorset when she joined. Gemma is caring, creative & connected – and these attributes are at the heart of her major contribution to the Brand Team at Original Cottages. I often found myself asking Gemma’s opinions on ideas of my own, and almost always left the conversation with a far stronger idea than I went to her with. The partnership that Gemma facilitated with Plastic Free North Devon is one of the best bits of Brand Activation I have seen in my time at Original Cottages. Gemma has played a major role in the success of the Original Cottages brand.
William Affleck
Gemma made an instant impact in her role of Brand Activation Manager of Devon and Dorset when she joined. Gemma is caring, creative & connected – and these attributes are at the heart of her major contribution to the Brand Team at Original Cottages. I often found myself asking Gemma’s opinions on ideas of my own, and almost always left the conversation with a far stronger idea than I went to her with. The partnership that Gemma facilitated with Plastic Free North Devon is one of the best bits of Brand Activation I have seen in my time at Original Cottages. Gemma has played a major role in the success of the Original Cottages brand.
William Affleck
Gemma made an instant impact in her role of Brand Activation Manager of Devon and Dorset when she joined. Gemma is caring, creative & connected – and these attributes are at the heart of her major contribution to the Brand Team at Original Cottages. I often found myself asking Gemma’s opinions on ideas of my own, and almost always left the conversation with a far stronger idea than I went to her with. The partnership that Gemma facilitated with Plastic Free North Devon is one of the best bits of Brand Activation I have seen in my time at Original Cottages. Gemma has played a major role in the success of the Original Cottages brand.
William Affleck
Gemma made an instant impact in her role of Brand Activation Manager of Devon and Dorset when she joined. Gemma is caring, creative & connected – and these attributes are at the heart of her major contribution to the Brand Team at Original Cottages. I often found myself asking Gemma’s opinions on ideas of my own, and almost always left the conversation with a far stronger idea than I went to her with. The partnership that Gemma facilitated with Plastic Free North Devon is one of the best bits of Brand Activation I have seen in my time at Original Cottages. Gemma has played a major role in the success of the Original Cottages brand.
Experience
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Waterside Holiday Group
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United Kingdom
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Travel Arrangements
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1 - 100 Employee
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Senior Marketing Manager
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Aug 2022 - Present
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Original Cottages
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United Kingdom
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Travel Arrangements
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1 - 100 Employee
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Brand Manager - Devon & Dorset
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Jan 2021 - Present
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Freelance
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Dorset, England, United Kingdom
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Brand, Marketing & PR
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Feb 2019 - Jan 2021
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Harbour Hotels Group
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United Kingdom
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Hospitality
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200 - 300 Employee
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Group Marketing Manager
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Sep 2013 - Feb 2019
Responsible for - * Establish and lead the overall marketing strategy for all Harbour Hotels, Spas and Restaurants. * Define and manage the annual marketing budget and spend. * Provide innovative and cost effective solutions to fast paced forecast needs. * Co-ordinate and plan the monthly marketing campaigns including; direct mail, email, social media, brochure creative, reader offers, advertising, photoshoots, promotional print material and press trips. *Managing creative agencies and overseeing all briefs and workflows. *Establish and build strong working relationships with key suppliers and companies aligned to our brand for each location. *Publish monthly marketing reports analysing revenue against budget and report at board level. *Streamlining and managing the customer journey and retention activity. *Creation, branding and successful launch of Harbours own branded spa products, HARspa achieving national coverage in leading beauty titles. *Design and manage trade show stand and presence. Show less
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Lloyds Banking Group
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United Kingdom
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Financial Services
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700 & Above Employee
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Acquisition Communications Consultant
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Sep 2012 - Sep 2013
Responsible for: * Developing and delivering acquisition email marketing campaigns * Developing and creating online creative * Ensuring creative consistency between online and offline campaigns * Analysing and evaluating ROI across delivered activity * Effective budget management including estimating, tracking spend and reconciling actual to planned spend * Identifying test opportunities and implimenting a stretching and robust test plan Responsible for: * Developing and delivering acquisition email marketing campaigns * Developing and creating online creative * Ensuring creative consistency between online and offline campaigns * Analysing and evaluating ROI across delivered activity * Effective budget management including estimating, tracking spend and reconciling actual to planned spend * Identifying test opportunities and implimenting a stretching and robust test plan
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Lloyds Bank
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United Kingdom
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Banking
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700 & Above Employee
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Assistant Marketing Campaign Manager
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Sep 2007 - Sep 2012
Responsible for: * Developing and delivering offline direct marketing campaigns for home insurance * Analysing campaigns against key kpi's to inform future campaign development * Publishing regular performance reports for key stakeholders * Supporting the internal communications strategy to drive up colleague advocacy * Building and maintaining strong effective relationships with all stakeholders, internal and external. Responsible for: * Developing and delivering offline direct marketing campaigns for home insurance * Analysing campaigns against key kpi's to inform future campaign development * Publishing regular performance reports for key stakeholders * Supporting the internal communications strategy to drive up colleague advocacy * Building and maintaining strong effective relationships with all stakeholders, internal and external.
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Education
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2011 - 2012
The Institute of Direct Marketing
Diploma in Direct and Digital Marketing, Credit -
2001 - 2005
University of Plymouth
BA Hons, Business Studies
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