Experience

Nestlé Purina PetCare Europe

• Switzerland
• Consumer Goods
• 700 & Above Employee

• Category Sales Development Director

  • Feb 2022 - Present

  Responsible of strategy and development of category, channel, shopper

• Marketing Manager Purina Europe, Middle East, North Africa

  • Oct 2016 - Feb 2022

  Responsible of the corporate brand Purina, for Europe, Middle East & North Africa region (EMENA)- Co-shape the definition of the long term Corporate Trust/Reputation Strategy- Define EMENA brand plan and develop with my team European communication campaigns to be executed in 20+ markets- Develop in strong collaboration with teams in digital & markets a portfolio of services under Purina brand - Team development



Nestlé

• Switzerland
• Food and Beverage Services
• 700 & Above Employee

• Strategy & Innovation Manager Confectionery

  • Dec 2013 - Oct 2016

  ● Identify growth opportunities● Define and support development of long term innovation pipelines ensuring bold innovations● Define category strategy

• Senior Brand Manager Confectionery

  • Feb 2011 - Dec 2013

  Responsible of managing confectionery tablets business (100 mio € turnover) including strong local brands: Nestlé Extrafino, Nestlé Postres and global brands: Nestlé Gold, Milkybar. Main responsibilities:●manage a team of 3 direct reports●define strategy and innovation pipelines●coordinate product development●lead international projects●define and execute marketing plans

• Global Innovation Team Leader @ Innovation Acceleration Team

  • Jun 2008 - Jan 2011

  STRATEGY, PROJECT LEADERSHIP & TOP STAKEHOLDERS MANAGEMENT- Leading top innovation projects across different business categories and geographies: emerging consumers opportunity in Indonesia, Premium Ice Cream and Coffee OOH B2B solutions in Europe, Confectionery premium strategic launch.- Responsible for leading, supporting and coaching 3 Project Leaders (Jun 2010- Jan 2011)

• Project Manager Spain/Portugal

  • Nov 2002 - Jun 2008

  Project Manager leading several business optimisation and reorganisation projects. Main assignments: integration of Novartis Clinical Nutrition, Implementation of SAP in Production area, harmonization & outsourcing of Accounts Payable in Iberian Region, traceability systems implementation across Nestle Spain supply chain.