Gelila Berhanu
Strategic Automation Advisor at Workato- Claim this Profile
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Topline Score
Bio
Credentials
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Automation Pro I Certification
WorkatoSep, 2021- Nov, 2024 -
Automation Pro II Certification
WorkatoSep, 2021- Nov, 2024 -
Filling the Funnel
JB SalesSep, 2021- Nov, 2024 -
Accounts & Contacts for Lightning Experience
Salesforce Trailhead SuperbadgesNov, 2020- Nov, 2024 -
CRM for Lightning Experience
Salesforce Trailhead SuperbadgesNov, 2020- Nov, 2024 -
Leads & Opportunities for Lightning Experience
Salesforce Trailhead SuperbadgesNov, 2020- Nov, 2024 -
Reports & Dashboards for Lightning Experience
Salesforce Trailhead SuperbadgesNov, 2020- Nov, 2024
Experience
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Workato
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United States
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Software Development
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700 & Above Employee
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Strategic Automation Advisor
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Sep 2021 - Present
- Managed multiple outreach, marketing, and email campaign projects aimed at increasing lead generation and boosting sales. - Proactively managed project risks, addressing client concerns and removing obstacles to drive successful project completion. - Partner with Demand Gen/Marketing with testing, execution, and reporting on lead quality. - Work closely with Demand Gen on Outreach campaigns, email messaging, and field marketing events. - Utilize the sales tools provided (ie… Show more - Managed multiple outreach, marketing, and email campaign projects aimed at increasing lead generation and boosting sales. - Proactively managed project risks, addressing client concerns and removing obstacles to drive successful project completion. - Partner with Demand Gen/Marketing with testing, execution, and reporting on lead quality. - Work closely with Demand Gen on Outreach campaigns, email messaging, and field marketing events. - Utilize the sales tools provided (ie. Outreach, Orum, Salesforce, SalesNav, ZoomInfo, LeadIQ) - Collaborate with project sponsors (C-Suite executives) to track and develop strategies to maximize sales Show less - Managed multiple outreach, marketing, and email campaign projects aimed at increasing lead generation and boosting sales. - Proactively managed project risks, addressing client concerns and removing obstacles to drive successful project completion. - Partner with Demand Gen/Marketing with testing, execution, and reporting on lead quality. - Work closely with Demand Gen on Outreach campaigns, email messaging, and field marketing events. - Utilize the sales tools provided (ie… Show more - Managed multiple outreach, marketing, and email campaign projects aimed at increasing lead generation and boosting sales. - Proactively managed project risks, addressing client concerns and removing obstacles to drive successful project completion. - Partner with Demand Gen/Marketing with testing, execution, and reporting on lead quality. - Work closely with Demand Gen on Outreach campaigns, email messaging, and field marketing events. - Utilize the sales tools provided (ie. Outreach, Orum, Salesforce, SalesNav, ZoomInfo, LeadIQ) - Collaborate with project sponsors (C-Suite executives) to track and develop strategies to maximize sales Show less
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Sage Intacct, Inc.
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United States
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Software Development
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700 & Above Employee
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Project Manager, Sales
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Jan 2021 - Aug 2021
- Spearheaded SMB, mid-market, and enterprise-level projects from initiation to close, including up to 15 sales outreach campaign projects per month designing effective sales strategies (using BANT) leading to a 10% increase in revenue. - Oversaw the management of user research projects for strategic accounts alongside project sponsors and stakeholders to ensure product offerings aligned with client workflow and goals. - Cultivated and nurtured strategic relationships with over 45 clients… Show more - Spearheaded SMB, mid-market, and enterprise-level projects from initiation to close, including up to 15 sales outreach campaign projects per month designing effective sales strategies (using BANT) leading to a 10% increase in revenue. - Oversaw the management of user research projects for strategic accounts alongside project sponsors and stakeholders to ensure product offerings aligned with client workflow and goals. - Cultivated and nurtured strategic relationships with over 45 clients including account managers, sponsors (C-Suite), internal project teams, and other stakeholders. - Conducted account and project planning by creating business cases that outline the value and benefits the project brings to the organization. - Champion team meetings, presenting updates, risks, data, next steps, and strategy to both sponsors (C-Suite) and stakeholders. - Collaborated with account managers and project teams to lead market and account planning. Show less - Spearheaded SMB, mid-market, and enterprise-level projects from initiation to close, including up to 15 sales outreach campaign projects per month designing effective sales strategies (using BANT) leading to a 10% increase in revenue. - Oversaw the management of user research projects for strategic accounts alongside project sponsors and stakeholders to ensure product offerings aligned with client workflow and goals. - Cultivated and nurtured strategic relationships with over 45 clients… Show more - Spearheaded SMB, mid-market, and enterprise-level projects from initiation to close, including up to 15 sales outreach campaign projects per month designing effective sales strategies (using BANT) leading to a 10% increase in revenue. - Oversaw the management of user research projects for strategic accounts alongside project sponsors and stakeholders to ensure product offerings aligned with client workflow and goals. - Cultivated and nurtured strategic relationships with over 45 clients including account managers, sponsors (C-Suite), internal project teams, and other stakeholders. - Conducted account and project planning by creating business cases that outline the value and benefits the project brings to the organization. - Champion team meetings, presenting updates, risks, data, next steps, and strategy to both sponsors (C-Suite) and stakeholders. - Collaborated with account managers and project teams to lead market and account planning. Show less
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Talend
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United States
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Software Development
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700 & Above Employee
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(Via SV Academy) Project Coordinator, Sales and Marketing
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Nov 2020 - Nov 2020
- Managed 12 sales and marketing-based projects including the planning and implementation of marketing campaigns, outreach, research, and sales strategy. - Identified, tracked, and mitigated risks across accounts and marketing and sales strategy. - Manage client feedback loop to ensure client satisfaction levels are high and concerns are reviewed and mitigated, utilize Salesforce, Zoominfo, LeadIQ record, track, and refer to. - Track and manage timelines across all accounts and… Show more - Managed 12 sales and marketing-based projects including the planning and implementation of marketing campaigns, outreach, research, and sales strategy. - Identified, tracked, and mitigated risks across accounts and marketing and sales strategy. - Manage client feedback loop to ensure client satisfaction levels are high and concerns are reviewed and mitigated, utilize Salesforce, Zoominfo, LeadIQ record, track, and refer to. - Track and manage timelines across all accounts and projects, ensuring deadlines are established, milestones are met, and project delays are mitigated. - Championed the planning, execution, and tracking of prospecting videos which lead to a 12% increase in prospect response rates. - Developed a thorough multi-channel sales outreach campaign strategy including cold-calling, video outreach and email scripts, resulting in 300+ leads secured. - Collaborated with project and sales teams weekly, to review performance, feedback, and identify areas of improvement as a team. Show less - Managed 12 sales and marketing-based projects including the planning and implementation of marketing campaigns, outreach, research, and sales strategy. - Identified, tracked, and mitigated risks across accounts and marketing and sales strategy. - Manage client feedback loop to ensure client satisfaction levels are high and concerns are reviewed and mitigated, utilize Salesforce, Zoominfo, LeadIQ record, track, and refer to. - Track and manage timelines across all accounts and… Show more - Managed 12 sales and marketing-based projects including the planning and implementation of marketing campaigns, outreach, research, and sales strategy. - Identified, tracked, and mitigated risks across accounts and marketing and sales strategy. - Manage client feedback loop to ensure client satisfaction levels are high and concerns are reviewed and mitigated, utilize Salesforce, Zoominfo, LeadIQ record, track, and refer to. - Track and manage timelines across all accounts and projects, ensuring deadlines are established, milestones are met, and project delays are mitigated. - Championed the planning, execution, and tracking of prospecting videos which lead to a 12% increase in prospect response rates. - Developed a thorough multi-channel sales outreach campaign strategy including cold-calling, video outreach and email scripts, resulting in 300+ leads secured. - Collaborated with project and sales teams weekly, to review performance, feedback, and identify areas of improvement as a team. Show less
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Greystar
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United States
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Real Estate
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700 & Above Employee
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Project Manager
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Sep 2020 - Oct 2020
- Successfully managed 11 projects across the organization, including outreach, sales, contract, and training-based initiatives - Collaborate with all internal and external stakeholders and clients to ensure satisfactory delivery of projects, outcomes included an increase in the monthly sales quota by 25% - Organize, manage, and track multiple detailed tasks and assignments with frequently changing priorities in a face-paced work environment. - Led training and onboarding including the… Show more - Successfully managed 11 projects across the organization, including outreach, sales, contract, and training-based initiatives - Collaborate with all internal and external stakeholders and clients to ensure satisfactory delivery of projects, outcomes included an increase in the monthly sales quota by 25% - Organize, manage, and track multiple detailed tasks and assignments with frequently changing priorities in a face-paced work environment. - Led training and onboarding including the creation of training material, training process, and onboarding of new employees, ensuring a systemic process for training and onboarding was in place. Show less - Successfully managed 11 projects across the organization, including outreach, sales, contract, and training-based initiatives - Collaborate with all internal and external stakeholders and clients to ensure satisfactory delivery of projects, outcomes included an increase in the monthly sales quota by 25% - Organize, manage, and track multiple detailed tasks and assignments with frequently changing priorities in a face-paced work environment. - Led training and onboarding including the… Show more - Successfully managed 11 projects across the organization, including outreach, sales, contract, and training-based initiatives - Collaborate with all internal and external stakeholders and clients to ensure satisfactory delivery of projects, outcomes included an increase in the monthly sales quota by 25% - Organize, manage, and track multiple detailed tasks and assignments with frequently changing priorities in a face-paced work environment. - Led training and onboarding including the creation of training material, training process, and onboarding of new employees, ensuring a systemic process for training and onboarding was in place. Show less
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Irvine Company
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United States
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Real Estate
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700 & Above Employee
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Project Manager
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Jun 2019 - May 2020
- Managed 30 event and strategy projects from initiation to close, creating project plans, timelines, and budgets for each project. - Developed relationships and strong partnerships with vendors, clients, and internal stakeholders. - Closely tracked, managed, and mitigated risks. - Prepared and conducted project business case presentations to both internal and external stakeholders, illustrating how event spaces could be maximized and meet stakeholder goals. - Conducted project… Show more - Managed 30 event and strategy projects from initiation to close, creating project plans, timelines, and budgets for each project. - Developed relationships and strong partnerships with vendors, clients, and internal stakeholders. - Closely tracked, managed, and mitigated risks. - Prepared and conducted project business case presentations to both internal and external stakeholders, illustrating how event spaces could be maximized and meet stakeholder goals. - Conducted project closeout including post-event recaps, feedback surveys, highlighting successes and areas of improvement, resulting in constant optimization of price points, ultimately maximizing profits. Show less - Managed 30 event and strategy projects from initiation to close, creating project plans, timelines, and budgets for each project. - Developed relationships and strong partnerships with vendors, clients, and internal stakeholders. - Closely tracked, managed, and mitigated risks. - Prepared and conducted project business case presentations to both internal and external stakeholders, illustrating how event spaces could be maximized and meet stakeholder goals. - Conducted project… Show more - Managed 30 event and strategy projects from initiation to close, creating project plans, timelines, and budgets for each project. - Developed relationships and strong partnerships with vendors, clients, and internal stakeholders. - Closely tracked, managed, and mitigated risks. - Prepared and conducted project business case presentations to both internal and external stakeholders, illustrating how event spaces could be maximized and meet stakeholder goals. - Conducted project closeout including post-event recaps, feedback surveys, highlighting successes and areas of improvement, resulting in constant optimization of price points, ultimately maximizing profits. Show less
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Landry's
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United States
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Hospitality
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700 & Above Employee
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Project Coordinator, Sales and Events
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Aug 2018 - Jul 2019
- Lead over 50 event planning projects for corporate and tech organizations. - Champion communication efforts with sponsors, stakeholders, and project teams to ensure project tasks and goals are clearly outlined and on-track. - Manage project budgets, putting together initial budget estimates and tracking budgets throughout the project lifecycle. - Develop and manage (SOWs) Statement of Work - Track, manage, and mitigate risks throughout each project, apprising leadership of… Show more - Lead over 50 event planning projects for corporate and tech organizations. - Champion communication efforts with sponsors, stakeholders, and project teams to ensure project tasks and goals are clearly outlined and on-track. - Manage project budgets, putting together initial budget estimates and tracking budgets throughout the project lifecycle. - Develop and manage (SOWs) Statement of Work - Track, manage, and mitigate risks throughout each project, apprising leadership of potential issues and recommending a plan of action. - Worked closely with the Sales Manager on generating new business and implementing the best tactics to reach our monthly Private Dining Sales goals. Show less - Lead over 50 event planning projects for corporate and tech organizations. - Champion communication efforts with sponsors, stakeholders, and project teams to ensure project tasks and goals are clearly outlined and on-track. - Manage project budgets, putting together initial budget estimates and tracking budgets throughout the project lifecycle. - Develop and manage (SOWs) Statement of Work - Track, manage, and mitigate risks throughout each project, apprising leadership of… Show more - Lead over 50 event planning projects for corporate and tech organizations. - Champion communication efforts with sponsors, stakeholders, and project teams to ensure project tasks and goals are clearly outlined and on-track. - Manage project budgets, putting together initial budget estimates and tracking budgets throughout the project lifecycle. - Develop and manage (SOWs) Statement of Work - Track, manage, and mitigate risks throughout each project, apprising leadership of potential issues and recommending a plan of action. - Worked closely with the Sales Manager on generating new business and implementing the best tactics to reach our monthly Private Dining Sales goals. Show less
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Education
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California State University, Fresno
Bachelor of Science - BS, Business Administration, Marketing Option -
2020 - 2020
SV Academy
Tech Sales Developement Fellowship
Community
