Account Manager / Senior Consultant - Product Management

• Feb 2021 - Present

At Unify Consulting, our model breaks the mold with a bespoke approach to every client's unique challenge. Unify consultants dare to uncover what matters, empower breakthroughs, and deliver with purpose. We shapeshift to each client's context, bringing human-centered perspectives designed to multiply results. We've committed to a sustainable, inclusive future. Let's bring the best of us together. Let's Unify! At Unify Consulting, our model breaks the mold with a bespoke approach to every client's unique challenge. Unify consultants dare to uncover what matters, empower breakthroughs, and deliver with purpose. We shapeshift to each client's context, bringing human-centered perspectives designed to multiply results. We've committed to a sustainable, inclusive future. Let's bring the best of us together. Let's Unify!

Advisor

• Jan 2019 - Present

Product Lead

• Nov 2018 - Feb 2021

Trove Recommerce is a white label platform that helps major brands manage the inventory, logistics, and ecommerce storefronts of their resale program. Check out the live programs: REI (rei.com/used), Patagonia (wornwear.patagonia.com), Eileen Fisher (eileenfisherrenew.com), Arc'teryx (usedgear.arcteryx.com), Levi Strauss & Co (secondhand.levi.com) + more. As a product lead, I looked into the features or enhancements to promote business success both internally and for our brand partners, then figure out how we can make it happen by working closely with the respective stakeholders and our amazing engineering team. Show less

Product Manager, Community & Loyalty

• Jul 2016 - Nov 2018

Built incredible cross-channel digital experiences, making Sephora the #1 choice for beauty - online and offline. ■ Drove Sephora's loyalty and community product strategy, ensuring experiences prioritize putting the user first while also balance business goals. ■ From conception to execution to maintenance, led the cross-channel (iOS App, Android App, Chrome, Firefox, Safari, IE) product vision of Sephora's Beauty Insider Community, which strives to innovate and fill the gaps of social commerce and consumer loyalty across retail. ■ Managed vendor relationships to ensure internal and external product integrations create seamless experiences to customers, maintaining Sephora's brand and voice across platforms. Show less

Senior Global Ecommerce Content Manager/Program Manager

• Dec 2013 - Jul 2016

Developed and executed the marketing, PR, merchandising, development, and production initiatives of internal and external cross-functional partners onto the online store, Origin (www.origin.com).■ Collaborated with Microsoft to plan and release EA Access, a subscription-based model, on the Xbox One platform.■ Approved all content and design layout for the top five converting Origin webpages (Home, Deals, Browse, Demos, and Free Games), which has up to 180 million monthly unique views.■ Initiated online marketing enhancements (such as product carousels, anchor links, and highlighted sale prices) to increase conversions.■ Reviewed, integrated, and managed all 2014 and 2015 web launches, promotions, and updates for company’s highest grossing franchises. Show less

Global eCommerce Business Analyst

• Jan 2013 - Dec 2013

Work with key stakeholders to set up new products, build worldwide webpages, and promote EA's biggest releases of 2013 & 2014 on Origin (EA's digital gaming platform and web store). ■ Led as global ecommerce project manager for EA's top 2013 product launches including (but not limited to) Need for Speed™ Rivals, Battlefield 4™, Titanfall™■ Seamlessly executed the migration of all product SKUs in 32 locales and 15 languages from a third party commerce infrastructure to a new content management system (CMS). Show less

MBA Intern, Marketing - Merchandising/Data Analytics

• Jun 2015 - Sep 2015

Ten week program split between the Color Merchandising and the Data Analytics departments to pinpoint and strategize additional growth opportunities. By leveraging insights using data analytics, created recommendations that has a 15% profit increase potential. ■ Built and trained team on a color forecast tool to further expand Sephora’s top three makeup categories (Lip, Eye, and Nail). ■ Strategized the optimal schedule for releasing repeat-purchase email campaigns. ■ Analyzed consumers’ promotional and post-promotional purchasing behaviors on digital channels (site, mobile, app). ■ Identified and classified, from high to low converting potential, additional customer segmentation groups to target as the company strategizes a personalized marketing approach. Show less

Marketing Analyst

• Nov 2011 - Jan 2013

Sourced 175-250 clients for council members through managing an international business development team aimed to host nine seminars per year featuring Hong Kong and Taiwan’s most prominent financial planners. Note: Majority of work was done remotely in the US. Sourced 175-250 clients for council members through managing an international business development team aimed to host nine seminars per year featuring Hong Kong and Taiwan’s most prominent financial planners. Note: Majority of work was done remotely in the US.

Online Marketing Coordinator

• Sep 2011 - Jan 2013

Co-managed all online marketing channels of the CafePress.com division and strategized online marketing measures which increased overall traffic by 15% and profits by $100,000. ■ Grew retail sales by 20% through promoting merchandise on eBay, Amazon, Buy.com, and Newegg marketplaces, generating over $35,000/month in profits. ■ Supported developers in expanding product feed from 5,000 to 12.5 million products. ■ Negotiated and planned promotional placements on eBay’s and Amazon’s deals program to meet monthly revenue goals. ■ Conducted user and market testing by partnering with external vendors such as CheetahMail, Optimizely, ShopSocially, and Monetate ■ Managed and engaged with the company's extensive Affiliate and Influencer network, growing customer base by 6%. ■ Created and optimized online ad placements while staying under ad budget. ■ Strategized additional online measures to increase overall traffic and revenue to company. Show less

Marketing Intern

• Jan 2011 - Aug 2011

Analyzed the success of marketing strategies for this start-up company by logging new visits and membership data on the company’s website. Attended trade shows to showcase the organization and heighten their visibility in the marketplace to recruit new users and increased overall membership by 20%. ■ Closely analyzed the success of existing marketing strategies using A/B testing. ■ Designed, created, and strategically sent over 1500 mail pieces to promote company in the Bay Area through a direct mail marketing campaign. ■ Using Hootsuite, increase brand visibility through Social Media and grew followers by 7% on Facebook, Twitter, and blogs. Show less

Robey Lab - Lab Assistant

• Sep 2007 - May 2011

■ Contributed in the research for immunological effects toward the parasite Toxoplasma gondii. ■ Assisted in examining the regulation of cell fate signal transductions. ■ Aided in finding functional stem cells for therapeutic purposes. ■ Contributed in the research for immunological effects toward the parasite Toxoplasma gondii. ■ Assisted in examining the regulation of cell fate signal transductions. ■ Aided in finding functional stem cells for therapeutic purposes.

Office Assistant (Summer Intern)

• May 2007 - Jun 2007

■ Made & confirmed appointments. ■ Filed confidential documents. ■ Assisted clients when they called into the office. ■ Made & confirmed appointments. ■ Filed confidential documents. ■ Assisted clients when they called into the office.