Geetanjali Pawase
Communications Coordinator and Digital Designer at Experiences Canada (formerly SEVEC)- Claim this Profile
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English Professional working proficiency
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Hindi Native or bilingual proficiency
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Marathi Native or bilingual proficiency
Topline Score
Bio
Credentials
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The Fundamentals of Digital Marketing
GoogleFeb, 2022- Oct, 2024 -
Advance Google Analytics
GoogleJul, 2021- Oct, 2024 -
Google Analytics for Beginners
GoogleJun, 2021- Oct, 2024 -
Social Media Marketing
HubSpotFeb, 2022- Oct, 2024
Experience
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Experiences Canada (formerly SEVEC)
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Canada
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Higher Education
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1 - 100 Employee
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Communications Coordinator and Digital Designer
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May 2022 - Present
• Design and implement marketing campaigns focused on lead generation and customer acquisition across multiple channels, including social media engagement, email marketing, and downloadable content • Track and analyze campaign performance metrics, adjust strategies as needed, and collaborate with cross-functional teams to optimize lead generation effort • Assist in the planning, coordination, and execution of marketing and corporate events to increase brand awareness, enhance customer engagement, and generate leads • Develop visually appealing digital assets utilizing Canva and Adobe Creative Suite for company communication and marketing objectives on digital platforms • Utilize Hootsuite to manage multiple social media platforms, scheduling engaging content such as written posts, videos, and images, resulting in increased customer engagement • Optimize website by creating and updating web pages for search engines, leading to increased traffic and user engagement • Create and send email campaigns using Campaign Monitor, resulting in increased open and click-through rates • Monitor and report on digital metrics to evaluate campaign effectiveness and identify areas for improvement Show less
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Algonquin College of Applied Arts and Technology
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Canada
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Higher Education
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700 & Above Employee
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Team Lead for Capstone Project - FITTED
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May 2021 - Aug 2021
Marketing Management Graduate Certificate, Algonquin College • Worked with the client to develop a complete marketing plan for their business launch. • Analysed current market trends, understood their goals and did a competitive analysis to position Fitted. • Developed a strategic plan to reach both B2B and B2C customers. • Identified the key issues and critical success factors to address the market opportunity, developing marketing strategies, campaigns, and IMC plan (strategies, tactics, contingency plan, and budget). • Organised weekly meetings with the client and team members to discuss progress and update the project status to the client while taking their feedback. Show less
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Algonquin College of Applied Arts and Technology
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Canada
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Higher Education
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700 & Above Employee
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Web Designer and Front-End Developer
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May 2020 - Aug 2020
Algonquin College Room Finder Website • Executed all visual design stages from concept to final hand-off to engineering. • Conceptualized original website design ideas that brought simplicity and user-friendliness to complex roadblocks based on client requirements. • Created wireframes, storyboards, user flows, process flows and site maps to communicate interaction and design ideas. • Wrote well designed, testable, efficient code by using best software development practices. • Created website layout/user interfaces by using standard HTML/CSS practices. • Communicated with the client efficiently and regularly to ensure the highest level of customer satisfaction with the final product. Show less
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Thakur Lamp Shade
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India
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Appliances, Electrical, and Electronics Manufacturing
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Social Media and Marketing Assistant
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Jun 2018 - Nov 2019
• Assist in the creation and execution of marketing campaigns, such as email marketing, social media marketing, and advertising • Support the development and implementation of marketing strategies to increase sales pipeline and lead generation • Collaborate with the sales team to develop lead generation strategies and tactics • Build and manage relationships with customers, suppliers, and other key stakeholders • Attend trade shows and events, network, and conduct outreach activities • Help with social media management, including creating and scheduling high-quality, creative content and analyzing engagement • Creation and distribution of marketing materials such as brochures, flyers and other marketing collateral that showcase the firm's products and services • Assist in planning, writing and managing quarterly eNewsletter • Support the marketing team in daily administrative tasks Show less
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Edit Institute
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India
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Design Services
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1 - 100 Employee
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Live Project on Web Design and Development
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Nov 2018 - Jun 2019
• Designed the user flow, user journey, information architecture, flowcharts, wireframes, and various interactive prototypes using Balsamiq, Illustrator, Photoshop, and Adobe XD. • Developed a responsive website for the client (an established lamp manufacturing firm) using HTML, CSS, and Bootstrap after understanding the target audience, analyzing the latest trends driving the competition, and conducting competitive analysis to raise the bar of performance and get additional insights. • Developed an identity for the brand in the digital space by designing appropriate branding material. Show less
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Savitribai Phule Pune University
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Higher Education
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700 & Above Employee
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Project on Smart Irrigation System for Mapping of Soil Moisture Using Data Mining and IoT
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Jun 2017 - Jun 2018
• The aim of this project was to develop an android application for smart irrigation and give notification about humidity, moisture level, and crop suggestions to the farmer where humidity and moisture values will be captured through sensors. • Developed a smart irrigation system concept by using the latest Internet-of-Things (IoT) technology to ensure the conservation of water in farming along with my teammates. • The project is designed to develop a smart automatic irrigation system that senses the moisture content of the soil once connectivity is established between the android application and sensors. Arduino micro-controller is used for the interaction process between the sensors and the server. MySQL is used for the storage of data with the help of Hibernate framework. The aim of this project is to reduce human intervention and still ensure proper irrigation. Show less
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Education
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2021 - 2021
Algonquin College of Applied Arts and Technology
Postgraduate Degree, Business, Management, Marketing, and Related Support Services -
2020 - 2020
Algonquin College of Applied Arts and Technology
Postgraduate Degree, Interactive Media Management -
2018 - 2019
Edit Institute
Diploma of Education, UX-UI Design -
2014 - 2018
Savitribai Phule Pune University
Bachelor of Engineering - BE, Computer Engineering
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