Geert Baele

Sales Director at Gold Standard Diagnostics Madrid
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Contact Information
us****@****om
(386) 825-5501
Location
The Randstad, Netherlands, NL
Languages
  • Nederlands Native or bilingual proficiency
  • Frans Native or bilingual proficiency
  • Engels Professional working proficiency
  • Duits Professional working proficiency
  • Spaans Limited working proficiency

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Experience

    • Spain
    • Biotechnology Research
    • 1 - 100 Employee
    • Sales Director
      • Aug 2022 - Present
    • United States
    • Biotechnology Research
    • 700 & Above Employee
    • Area Manager Benelux, Nordics, Austria and Switzerland
      • Jan 2018 - Jul 2022

      Novel responsibility for the countries Austria and Switzerland.

    • Area Manager Benelux and Nordic Countries
      • May 2008 - Dec 2017

      Developing novel markets with DHI labs and organisations for the bovine pregnancy testingand the modular RealPCR platform;Key Account Management for large accountsAntibiotic testing for Dairy industry

    • Area Manager Benelux-Nordics, UK and Ireland
      • Nov 2004 - May 2008

      Core responsibilities:• Defining country specific sales strategy and execution within Livestock, Poultry and Dairy Department• Stakeholder management for larger projects e.g. eradication schemes, developing novel markets (eg BSE market);• Initiator and facilitator of CFO related projects together with other internal departments such as Technical support, Marketing, Management;• Developing BSE market tio become market leader

    • Netherlands
    • Research
    • 100 - 200 Employee
    • Business Development Manager
      • Sep 1999 - Oct 2004

      Transform R&D projects into business opportunities by: • Setting up sales structure for present products; • Analysing the agrochemical, food, feed, flavour & fragrances, biotechnology and pharmaceutical markets; • Identifying and selling contract research to potential strategic partners; • Conducting (bio)technology assessments; • Serving as internal commercial strategic consultant for spin-outs like Kyazma B.V. a genetic linkage mapping software company. Transform R&D projects into business opportunities by: • Setting up sales structure for present products; • Analysing the agrochemical, food, feed, flavour & fragrances, biotechnology and pharmaceutical markets; • Identifying and selling contract research to potential strategic partners; • Conducting (bio)technology assessments; • Serving as internal commercial strategic consultant for spin-outs like Kyazma B.V. a genetic linkage mapping software company.

    • Business Development Manager Biotechnology Benelux
      • Mar 1997 - Mar 1999

      • Designed and launched a business unit for biotechnology for the Benelux; • Evaluated new technologies and potential suppliers worldwide; • Negotiated major new contracts and renewals with suppliers such as Transgenomics Inc., IBIS Biosensor and Horiba. • Closed first deals in Benelux and Denmark. • Designed and launched a business unit for biotechnology for the Benelux; • Evaluated new technologies and potential suppliers worldwide; • Negotiated major new contracts and renewals with suppliers such as Transgenomics Inc., IBIS Biosensor and Horiba. • Closed first deals in Benelux and Denmark.

    • Regional Product Specialist
      • Dec 1992 - Feb 1997

      • Product Manager for Molecular Dynamics (Imaging products) and Perkin Elmer (consumables and equipment for PCR); • Conducted Product training to sales representatives; • Organised direct mailing drives; • Selected sponsors and exhibitions for company participation; • Prepared business-plans and made yearly forecasts and was in charge of pricing strategy of selected product groups; • Presented and executed detailed proposals for new product and technology launches. • Belgian Territory Show less

    • Account Manager
      • Feb 1991 - Nov 1991

      • Designed and made operational a customer database for direct marketing; • Organised seminars for the target customer group (sport, fashion and shoe industry). • Designed and made operational a customer database for direct marketing; • Organised seminars for the target customer group (sport, fashion and shoe industry).

    • Sales Representative
      • May 1989 - Dec 1990

      • Was responsible for marketing and sales of a portfolio Life Science products such as radioactive isotopes, custom synthesis products, molecular biology products, immunological and biomedical assays; • Managed direct sales of consumables and campaigns; • Was strategic Key Account Manager for the contract business in radioisotopes; • Introduced new chemi-luminescence products including product presentations, support of beta sites and technical follow-up. • Was responsible for marketing and sales of a portfolio Life Science products such as radioactive isotopes, custom synthesis products, molecular biology products, immunological and biomedical assays; • Managed direct sales of consumables and campaigns; • Was strategic Key Account Manager for the contract business in radioisotopes; • Introduced new chemi-luminescence products including product presentations, support of beta sites and technical follow-up.

    • Regional Product Manager
      • May 1988 - Apr 1989

      • commercialised a new range of laboratory equipment; • supported the sales engineers and the suppliers. • commercialised a new range of laboratory equipment; • supported the sales engineers and the suppliers.

    • Scientific Researcher
      • Jan 1986 - Dec 1986

      • participated on protein engineering project; • conducted molecular biology research involving gene constructs, in vitro mutagenesis and quantification of prokaryotic gene expression. • participated on protein engineering project; • conducted molecular biology research involving gene constructs, in vitro mutagenesis and quantification of prokaryotic gene expression.

Education

  • Vlerick Business School
    Junior Management Program
    1995 - 1997
  • Vrije Universiteit Brussel
    Degree in Molecular Biology, Biochemistry and Biophysics
    1985 - 1986
  • Universiteit Gent
    Master's degree
    1981 - 1985

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