Sessional Instructor, Digital Marketing and Business

• Jul 2023 - Present

Marketing Lead

• Mar 2021 - Mar 2023

Totto Learning exists to help every parent in the noble deed of parenting. To create super parents. Because Super Parents raise Super Kids. A fresh perspective on early learning (below 8 years) where self-learning from a screen is replaced by assisted learning, facilitated by the parent. Totto Learning has also developed the Totto Nurture program for home learning as well as the Totto Parents App, a unique parenting guide. Parents can use the app to find personalized early learning activities and to continuously evaluate their child's growth and development. Parents can also receive professional advice and one-on-one support from childcare and parenting experts. Show less

Senior Marketing Manager

• Feb 2020 - Mar 2021

Streamlining a shift in the company’s traditional physical classrooms to online classrooms. Leading the marketing department transforming the marketing efforts with effective online and offline branding promotion to support the new face-lift of the company. Streamlining a shift in the company’s traditional physical classrooms to online classrooms. Leading the marketing department transforming the marketing efforts with effective online and offline branding promotion to support the new face-lift of the company.

Senior Marketing Manager

• Jun 2018 - Jan 2020

In charge of planning for new market entry and market-specific projects for China, Japan, and Korea.Strategy planning, preparing strategy direction documents and presenting to different audiences across key milestones.Oversaw production of advertising copy, press releases, and other campaign contents, to ensure total alignment with branding strategy and maximize the effectiveness of media efforts.

Marketing Manager

• Jan 2017 - Jun 2018

Responsible for new market identification and expansion strategy. Market research, data analysis and presentation of the market strategy.Supporting the Head of the brand planning in building and managing a brand marketing budget.Preparation and overseeing marketing content and proving presentations to various stakeholders for brand activation.

Marketing Manager

• May 2016 - Jan 2017

Collaborating with development teams, analytics and marketing to drive and execute go to market mobile strategy. • Growth marketing / Paid UA / Media buying • Positioning, Messaging and GTM launch strategy • Creative production and testing • App Store Optimization (ASO) and keyword strategy • PR and Brand marketing Led and supported market entry and progressive expansion strategies for India and Thailand markets. Market research and product research to cater to these markets, analyzing user behavior and consumer usage analysis to create strategies for the target markets. Show less

Special Officer Brand Management

• May 2014 - May 2016

Lead for the Global Corporate Brand and Brand Communications mandate for KSIDC. Strategic Business Planning: creating long-term Brand strategy according to business needs Corporate Brand Management Brand curator for the Corporate brand including CSR. Responsible for Corporate Brand across various mediums including Corporate Website in traditional and mobile mediums, analyzing user behaviour and consumer usage analysis Online Reputation Management: Manage & measure the Online Reputation analytics for all consumer brands and responsible for maintaining resonance with the identified essence and purpose through external and internal communication programs in traditional, social and digital media for different stakeholders. Initiated the SME Growth program with Cambridge Judge Business School for industries in the state. The CJBS program was one of the most successful initiatives undertaken by KSIDC and helped chosen businesses with growth strategies. Show less

International Marketing Intern

• Oct 2013 - Mar 2014

As the International Marketing Intern in the company, was assisting marketing plans and strategies for the company’s overseas markets and undertaking various promotional activities to meet the sales targets. Successfully initiated the rebranding of the company to cater to the international markets, achieved a 20% increase in the international sales in Q1. As the International Marketing Intern in the company, was assisting marketing plans and strategies for the company’s overseas markets and undertaking various promotional activities to meet the sales targets. Successfully initiated the rebranding of the company to cater to the international markets, achieved a 20% increase in the international sales in Q1.

Student

• Sep 2012 - Sep 2013

Image Specialist

• Jul 2011 - Aug 2012

As an Executive, My role involved handling client relationships and the coordination of marketing and PR activities for Coca Cola and Mercedes Benz. I was part of the team involved in developing and executing communication ideas for media campaigns. Building successful relationships with media houses Develop Press releases and manage media interactions Initiated and conducted the successful launch of the ‘My School’ campaign for Coco-cola in the State of Kerala gathering 15,000 attendees. Show less