Gedupuri Madhu

at SHARP Business Systems (India) Private Limited
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Contact Information
us****@****om
(386) 825-5501
Location
Delhi, India, IN

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Experience

    • India
    • IT Services and IT Consulting
    • 1 - 100 Employee
      • Apr 2022 - Present

      • Oct 2020 - Mar 2022

      • Head of Product Planning & GTM Strategy (Product, Price, Place & Promotion) for Business Solution/ Small Appliances & Solutions and New business Initiatives for B2B.• Closely involved in Demand Forecasting & Inventory Planning.• Coordinate with Sharp Japan for Product Planning for India market• BIS planning and coordination for BS products.• Managing the Team of Product Planning & Marketing

      • Oct 2019 - Oct 2020

      • Heading Product Planning & Strategy for Business Solution products- Multi-functional Printers/ Professional Displays for India Market.• Design and Execute Product Launch Package & marketing communications for new product portfolio through Digital & Social Media Platforms. Launched 5 New Products.• Design Brand promotions to create customer awareness by organizing City wise Customer Events, National & Regional Dealer meets to instil confidence in Partners and Sales Teams. Standardized Brand guidelines in house and partner communications.• Build Solution Portfolio by partnering with Strategic Alliances and Collaborative partners. • Conducted 30 Product Training to Internal/ External Teams for MFP/ IDP/IWB & Solutions.• Closely involved in Demand Forecasting & Inventory Planning.• Coordinate with Sharp Japan for Product Planning for India market• BIS planning and coordination for BS products.• Managing the Team of Product Planning & Marketing Show less

      • Dec 2017 - Sep 2019

      • • Launched 15 Multifunctional Printers in the Span of 2 years and was part of achieving organisational goals of increasing market share from 8.5% to 10.2%.• Spearhead in setting up Solutions portfolio to promote MFP/Display business. Collaborated with Various solutions partners like Papercut, MyQ and Document Management to offer integrated product & Solution to customer. Build 5 solutions and looking for more• Build Robust Sales CRM to capture the Customer Data for Direct & Channel Sales Team and Created Mobile App for Sales CRM. Today we build one of the best Sales CRMs for sharp Team.• Executed product Trainings to 100+ partners and All the Sales Team across India.• Created Sales Collaterals, Product Presentations & videos on I pads for Entire Sales Team.• Coordinated with Sharp Japan for Product Planning and Budgeting.• Analyse IDC Reports and recommended positioning strategy to Management.• Executed Digital strategy of Sharing Weekly Product specific EDMs for Sales and Partners Team to create awareness about the products and Solutions and instil confidence in taking the product to market.• Organised 2 National Dealer Meets in Goa and Bangalore in the last 2 Years and conducted 10+ City wise Road shows to promote Business Solutions Products. Show less

      • Apr 2011 - Nov 2017

      • • Managed Corporate Sales Team of 7 members in Bangalore for ISG Products (Digital Multifunctional Printers(MFPs) Document Management Solutions like Print Controlling & Monitoring, DMS, Work Flow Management, Projectors, Professional LCD Monitors and Video Walls)• Created MPS Business Plan for India Market and Positioning of A4 MFPs in India.• Organised Training to Direct Sales and Channel Sales Team across India to Promote A4 MFPs in India.• Build a case study of Reliance Vision Express (Spectacle Retail Chain) and deployed 170 A4 MFPs.• Innovate and Create Vertical specific Document Management solutions in association with Software Development team of SSDI to promote MFP for Education, Community, and Hospitals. Solutions like Smart Campus Printing, Community Printing with recharge Currency Option. Web based Solutions for Hospitals along with Digital Signage etc.,• Deftly carried out the marketing activities like email Campaign, Organising corporate Road Shows in Bangalore Show less

      • Oct 2008 - Mar 2011

      • Led the promotion of Solution Sales in Document Management & Board Room Integration Solutions for Global Accounts• Pivotal in creating Unique Solution for:o Board Rooms with Professional Monitor & Thin cliento Production Shop Floor with Digital Signageo NOC, Cloud Monitoring Centre with Video Wallso Document Management Solutionso Managed Printing Services( MPS)

      • Jan 2007 - Sep 2008

      • Shouldered the additional responsibility to promote A4 MFPs & Managed Print Services (MPS) Business• Holds the distinction of creating Niche Market Segment for A4 MFPs & MPS Business in India

      • Oct 2003 - Dec 2006

      • Undertook a new assignment for promoting Corporate Sales for Multi Functional Printers /Document Management Solutions/ Professional Monitors to Major Accounts /National Accounts• Attained success in developing National Accounts like Adobe, Biocon, Metlife India Insurance, ING Vysya Life Insurance, LSI Technologies, VM Ware, Telcon, etc.

      • Sep 2001 - Sep 2003

      Handled IT Sales ( LCD Projectors) in Karnataka for both Channel and Corporate Sales. Developed Channel Network in Bangalore and Rest of Karnataka for IT Sales. Developed Bangalore branch as no.1 in projector sales in Sharp by Jan, 2003.

    • Corporate Sales Consultant
      • May 2000 - Aug 2001

      Handling Corporates Sales in Bangalore for Web based solutions. Handling Corporates Sales in Bangalore for Web based solutions.

Education

  • Indian Institute of Management, Indore
    Certificate Program in Digital Marketing & Strategy, Digital Marketing & Strategy
    2022 - 2023
  • Indian Institute of Management, Bangalore
    EGMP, Executive General Management Programme
    2011 - 2012
  • Oxford College of Business Management, Bangalore University
    MBA, Marketing
    1996 - 1998
  • S.V.University
    Master of Arts (M.A.), Economics
    1994 - 1996

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