Georgiana Dearing
Founder, Virginia Foodie at Virginia Foodie- Claim this Profile
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Bio
Christopher Beaudin
George and her team at WaterStreet Design are a critical piece of our marketing success. Providing the perfect balance between knowing our business and offering a fresh perspective, the work they provide continues to push us further ahead of our competition. It's an absolute pleasure to have a partner that will meet your every need, but isn't afraid to challenge you when they see areas for improvement. This kind of leadership in an agency is a tremendous asset and one I truly value to have on our side.
Lee Schutter
George not only leads Water Street Design, a channel marketing agency for manufacturers, but is also the Creative Director. She has the experience, as well as the innate ability, to marry strategy to creative to operations, achieving final products that are the solutions clients seek. Such targeted results are due to immersing herself into learning about the business and products from manufacturing to the consumer. George is committed to providing best practices for her clients and an agency partnership you can depend on.
Christopher Beaudin
George and her team at WaterStreet Design are a critical piece of our marketing success. Providing the perfect balance between knowing our business and offering a fresh perspective, the work they provide continues to push us further ahead of our competition. It's an absolute pleasure to have a partner that will meet your every need, but isn't afraid to challenge you when they see areas for improvement. This kind of leadership in an agency is a tremendous asset and one I truly value to have on our side.
Lee Schutter
George not only leads Water Street Design, a channel marketing agency for manufacturers, but is also the Creative Director. She has the experience, as well as the innate ability, to marry strategy to creative to operations, achieving final products that are the solutions clients seek. Such targeted results are due to immersing herself into learning about the business and products from manufacturing to the consumer. George is committed to providing best practices for her clients and an agency partnership you can depend on.
Christopher Beaudin
George and her team at WaterStreet Design are a critical piece of our marketing success. Providing the perfect balance between knowing our business and offering a fresh perspective, the work they provide continues to push us further ahead of our competition. It's an absolute pleasure to have a partner that will meet your every need, but isn't afraid to challenge you when they see areas for improvement. This kind of leadership in an agency is a tremendous asset and one I truly value to have on our side.
Lee Schutter
George not only leads Water Street Design, a channel marketing agency for manufacturers, but is also the Creative Director. She has the experience, as well as the innate ability, to marry strategy to creative to operations, achieving final products that are the solutions clients seek. Such targeted results are due to immersing herself into learning about the business and products from manufacturing to the consumer. George is committed to providing best practices for her clients and an agency partnership you can depend on.
Christopher Beaudin
George and her team at WaterStreet Design are a critical piece of our marketing success. Providing the perfect balance between knowing our business and offering a fresh perspective, the work they provide continues to push us further ahead of our competition. It's an absolute pleasure to have a partner that will meet your every need, but isn't afraid to challenge you when they see areas for improvement. This kind of leadership in an agency is a tremendous asset and one I truly value to have on our side.
Lee Schutter
George not only leads Water Street Design, a channel marketing agency for manufacturers, but is also the Creative Director. She has the experience, as well as the innate ability, to marry strategy to creative to operations, achieving final products that are the solutions clients seek. Such targeted results are due to immersing herself into learning about the business and products from manufacturing to the consumer. George is committed to providing best practices for her clients and an agency partnership you can depend on.
Experience
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VAFoodie
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United States
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Advertising Services
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1 - 100 Employee
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Founder, Virginia Foodie
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Sep 2015 - Present
vafoodie.comVirginia Foodie is a digital community promoting Good Food, Good People, and Good Brands in and around Virginia. A social aggregator, our online content connects farmers, chefs, and packaged food producers who work to promote and improve locally-sourced agricultural products. Our website and social network amplifies the work of small brands and brings new products and resources to a much wider audience than most small businesses can support. Conceived as a lab for our parent company, Water Street, this highly-engaged audience has a devoted following, and enables us to have our pulse on creative content for the craft food industry.
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Water Street | Marketing for Manufacturers
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United States
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Advertising Services
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1 - 100 Employee
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Principal, Brand Strategist
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Jul 2005 - Present
Water Street is an award-winning marketing and design agency that helps B2B2C brands extend their reach and improve revenue. Your products pass through many hands before they reach the consumer. We make sure your brand message survives the trip. My work with brand teams includes:• Working with senior sales and marketing leaders to develop strategic marketing campaigns with key performance indicators that align with business goals• Establishing brand messaging benchmarks for clarity and consistency across channels• Customizing presentations and collateral to align with business sales goals• Leveraging data-driven design tools that enable a “write once, publish many” policy for marketing, POS, and packaging content• Analyzing performance metrics and look for opportunities for improvementTactical services: Packaging, point of sale, store resets and retrofits, line reviews, catalogs and specification guides, digital content, user interface design, content marketing and social media campaigns.
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Community
