Gabriella Bauer

UX Researcher at United States of Africa
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Greater Boston

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Credentials

  • UX/UI Design Immersion Program
    Thinkful
    Nov, 2020
    - Sep, 2024
  • Integrative Nutrition Health Coach (INHC)
    Institute for Integrative Nutrition
    Feb, 2019
    - Sep, 2024

Experience

    • United States
    • Non-profit Organizations
    • 1 - 100 Employee
    • UX Researcher
      • Jun 2023 - Present

      United States of Africa is a non-profit corporation dedicated to promoting unity and cooperation among African states and people of African descent globally through the power of technology. United States of Africa is a non-profit corporation dedicated to promoting unity and cooperation among African states and people of African descent globally through the power of technology.

    • United States
    • E-Learning Providers
    • 700 & Above Employee
    • UX Researcher
      • Jun 2022 - May 2023

      Houghton Mifflin Harcourt is a learning technology company committed to delivering connected solutions that engage learners, empower educators and improve student outcomes. · Utilized generative and evaluative research methodologies in support of ongoing discovery and delivery goals · Conducted moderated usability testing, analyzing user feedback to develop key findings and recommendations for various learning programs across HMH · Presented usability test findings and research deliverables, including reports and slide decks to illustrate key insights · Communicated design considerations with product teams, outlining detailed items for further iterations and development Show less

    • United States
    • Software Development
    • 100 - 200 Employee
    • UX Researcher / Designer
      • Feb 2021 - Jun 2022

      Jobiak is a startup that directly publishes job postings to Google for Jobs via an AI-based recruitment marketing platform. • Conducted a heuristics evaluation of the current user experience and identified usability and accessibility issues through user testing • Presented UX/UI enhancements to improve desirability, usability and aesthetics of responsive website to stakeholders • Collaborated on a cross functional international team to see the proposed changes implemented, from handoff through development Show less

    • United States
    • E-Learning Providers
    • 300 - 400 Employee
    • UX Research & Design Immersion
      • Jun 2020 - Nov 2020

      Skills: User research, Survey design, UX copywriting, Quan and Qual methodologies, Competitive analysis, Cognitive walkthroughs, Crafting user personas, Empathy maps, Journey maps, User flows, Heuristic evaluations, Information architecture, User interviews, Usability testing, Branding, Lo-fi/Hi-fi mock-ups, Prototyping, UI design Tools: Figma, OptimalSort, Maze.design, Xtensio, Balsamiq, Whimsical Projects: NavStar: Designing a Transportation App • Researched user needs and pain points regarding using transit apps • Defined project goals by crafting user stories and personas • Created functional wireframe prototypes with Figma • Ran usability tests and improved hi-fidelity prototype based on feedback and user testing California Coffee: Using QR codes to increase revenue during COVID-19 • Lead Researcher and copywriter in team design sprint • Worked amongst a team within deadlines and rapid iteration cycles as part of the Agile framework to create an MVP • Conducted qualitative and quantitative research methodologies that informed overall design decisions - survey screeners, user interviews, usability tests via Zoom with prototyping TuneStay: Alternative Accommodation Booking App Capstone • Constructed project from beginning ideation stages to end delivery stages • Discovered and defined the problem in order to develop potential solutions and deliver a research-based prototype Show less

    • United States
    • Hospitals and Health Care
    • Assisted Living Health Coach
      • Jun 2019 - Jan 2020

      Rose Valley Assisted Living Homes are alternative living arrangements for seniors who can no longer live independently. • Assisted elderly in daily living activities; general housekeeping, cleaning, food preparation • Planned out and prepared meals in accordance to individual dietary and nutritional needs • Provided company, conversation and cognitive activities (puzzles, art, reading, music therapy) Rose Valley Assisted Living Homes are alternative living arrangements for seniors who can no longer live independently. • Assisted elderly in daily living activities; general housekeeping, cleaning, food preparation • Planned out and prepared meals in accordance to individual dietary and nutritional needs • Provided company, conversation and cognitive activities (puzzles, art, reading, music therapy)

    • United States
    • Technology, Information and Internet
    • Associate, Business Development
      • Jun 2018 - May 2019

      Eightspokes provides technology and services for business process improvement in life sciences companies • Identified target accounts and generated qualified leads through online research, marketing, and personal outreach • Maintained Salesforce CRM system recording all outreach and measures against lead generation expectations • Developed relationships across for target accounts to develop qualified leads Eightspokes provides technology and services for business process improvement in life sciences companies • Identified target accounts and generated qualified leads through online research, marketing, and personal outreach • Maintained Salesforce CRM system recording all outreach and measures against lead generation expectations • Developed relationships across for target accounts to develop qualified leads

    • United States
    • Non-profit Organizations
    • 300 - 400 Employee
    • Data Integrity Specialist
      • Nov 2017 - Jan 2018

      Bridgespan is a nonprofit working to break the cycles of poverty and improve the quality of life • Participated in multiple projects surrounding the installation of Salesforce CRM • Executed testing and quality checks of data • Assembled method for data migration into system that ensured data integrity Bridgespan is a nonprofit working to break the cycles of poverty and improve the quality of life • Participated in multiple projects surrounding the installation of Salesforce CRM • Executed testing and quality checks of data • Assembled method for data migration into system that ensured data integrity

    • Study Abroad Intern
      • Jun 2016 - Aug 2016

      Dublin Food Co-op provides wholesome, nutritious food and ecologically-sound products and services to members • Collaborated with people from different cultures to work towards a common mission • Rebuilt health and safety policies of the Co-Op. Project included research, documenting and gaining approval on policy changes, and publishing updated health and safety handbook • Improved membership renewal process through Excel and integrated into CRM Dublin Food Co-op provides wholesome, nutritious food and ecologically-sound products and services to members • Collaborated with people from different cultures to work towards a common mission • Rebuilt health and safety policies of the Co-Op. Project included research, documenting and gaining approval on policy changes, and publishing updated health and safety handbook • Improved membership renewal process through Excel and integrated into CRM

    • United States
    • Retail
    • 700 & Above Employee
    • Whole Body Team Member
      • Jan 2013 - May 2015

      Wholefoods whole body care delivers the finest, high-quality beauty, hair and body care products available • Worked 30 hours per week while getting my BA in Psychology • Provided customer service to identify and recommend products for health and wellness • Worked with supervisors and coworkers to manage dynamic customer service demand volume Wholefoods whole body care delivers the finest, high-quality beauty, hair and body care products available • Worked 30 hours per week while getting my BA in Psychology • Provided customer service to identify and recommend products for health and wellness • Worked with supervisors and coworkers to manage dynamic customer service demand volume

Education

  • University of Massachusetts Amherst
    Bachelor of Applied Science (B.A.Sc.), Public Health
    2015 - 2017
  • Bunker Hill Community College
    Associate of Arts and Sciences - AAS, Psychology
    2012 - 2014
  • Cambridge College
    Master's degree, Mental Health Counseling/Counselor

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